---
title: "Zigbee — $628K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/zigbee"
last_updated: "2026-08-06T16:12:32.629Z"
locale: en
meta:
description: "Niche score 54/100 · $628K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $628K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Zigbee — $628K/yr Amazon US Niche (2026) - Flapen"
---
# **zigbee**
**Worth a look**
Shows a sweet-spot price point ($35.40 avg), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 65Growth 30Conversion 37Competition 64Returns 54Price range 92Avg price 95Brand share 0Review moat 71Quality gap 78
**Avg price**
**Incredible****$35.40**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.52–$88.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****644.75**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$628K**
$628K/yr · 599K searches
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****3.0%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+3.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, zigbee is a $628K/yr Amazon United States market (599K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zigbee market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$708K–$885K**
- units × avg price
- **Conversion rate**
- **3.0%**
- **Avg BSR**
- **#181**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 83%
**Open market**
**0%**
- THIRDREALITY80% - SONOFF13% - Aqara3% - EIGHTREE2% - Blindsmart2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.9% search growth over the last 90 days.
30K20KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/zigbee/trend)
## **Top zigbee search terms**
- **zigbee**290K/yr+4.7%0.8% conv. - **zigbee smart plug**55K/yr+12.0%5.4% conv. - **third reality**56K/yr+3.9%2.9% conv. - **thirdreality**34K/yr+26.7%2.6% conv. - **zigbee devices**31K/yr+0.5%0.4% conv. - **zigbee sensor**22K/yr+1.5%1.0% conv. - **zigbee outlet**20K/yr-3.3%2.9% conv. - **zigbee plug**19K/yr-3.4%5.3% conv. - **third reality smart plug**11K/yr+2.5%9.9% conv. - **thirdreality zigbee**21K/yr-31.6%4.9% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/zigbee/search-terms)
## **Top zigbee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$63K20%$126K30%$188K40%$251K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**THIRDREALITY ZigBee Smart Plug 4 Pack with Real-time Energy Monitoring 15A Outlet Zigbee Repeater ETL Certified ZigBee Hub Required Work with Home Assistant Compatible Echo Devices and SmartThings**THIRDREALITY**$36.92**4.5★819 rev](https://www.amazon.com/dp/B0BPY5D1KC) [2**THIRDREALITY Smart Plug Gen3 4 Pack Precise Real-time Power Meter 15A Outlet Enhanced Zigbee Repeater ETL Certified ZigBee Hub Needed Work with Home Assistant Compatible Echo Devices and SmartThings**THIRDREALITY**$44.83**4.9★76 rev](https://www.amazon.com/dp/B0GHQT8TQ8) [3**THIRDREALITY Zigbee Smart Plug with Real-time Power Monitoring 15A Smart Outlet Zigbee Repeater ETL Certified ZigBee Hub Required Work with Home Assistant Compatible Echo Devices and SmartThing**THIRDREALITY**$12.52**4.4★256 rev](https://www.amazon.com/dp/B0BPY2KRHH) [4**THIRDREALITY Zigbee Smart Color Bulb ZL1 4Pack Compatible with Home Assistant(ZHA&Z2M) SmartThings Aeotec Homey Hubitat or Echo Devices With Built-in Hub A19 RGBCW Bulb 2700K-6500K Tunable 800 Lumens**THIRDREALITY**$28.62**4.3★555 rev](https://www.amazon.com/dp/B0DHFSDV46) [5**THIRDREALITY Smart Plug 4 Pack 15A Smart Outlet with Timer Function Zigbee Repeater ETL Certified Requires ZigBee Hub No Power Meter**THIRDREALITY**$29.13**4.5★449 rev](https://www.amazon.com/dp/B09KNDM4VV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Third Reality Voice/Music Assistant Dev Edition Preloaded with Home Assistant Voice Assistant and Music Assistant Dual Digital Mics 3W Speaker 2.4G WiFi only Open Source**THIRDREALITY**$79.50**13 rev4mo ago](https://www.amazon.com/dp/B0GQYW153Z) [**THIRDREALITY Smart Presence Sensor R3 60GHz mmWave Radar USB-C Powered RGB Light with Status Indication Illumination Sensor Zigbee Repeater Compatible with Home Assistant(ZHA&Z2M) SmartThings**THIRDREALITY**$46.43**61 rev6mo ago](https://www.amazon.com/dp/B0GJZ3B7WY) [**THIRDREALITY Smart Soil Moisture Sensor Gen2 3Pack Zigbee hub Needed nhanced Signal Stability Capacitive Moisture Monitoring Garden Planting Compatible with Hubitat SmartThings Home Assistant Homey**THIRDREALITY**$54.83**249 rev6mo ago](https://www.amazon.com/dp/B0GJYRZ61L) [**THIRDREALITY Smart Plug Gen3 4 Pack Precise Real-time Power Meter 15A Outlet Enhanced Zigbee Repeater ETL Certified ZigBee Hub Needed Work with Home Assistant Compatible Echo Devices and SmartThings**THIRDREALITY**$44.83**76 rev6mo ago](https://www.amazon.com/dp/B0GHQT8TQ8) [**THIRDREALITY Smart Soil Moisture Sensor Gen2 Zigbee hub Needed Enhanced Signal Stability Capacitive Moisture Monitoring Garden Planting Compatible with Hubitat SmartThings Home Assistant Homey**THIRDREALITY**$17.94**249 rev6mo ago](https://www.amazon.com/dp/B0GHNB78F7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**THIRDREALITY Smart Wall Outlet Dual Independent Control for 2 Sockets Individual Power Monitoring Zigbee Repeater Compatible with Home Assistant & SmartThings ETL Certified**THIRDREALITY**$29.71**3.5★**▲ 275%**](https://www.amazon.com/dp/B0CHVSYXW3) [**Third Reality Voice/Music Assistant Dev Edition Preloaded with Home Assistant Voice Assistant and Music Assistant Dual Digital Mics 3W Speaker 2.4G WiFi only Open Source**THIRDREALITY**$79.50**3.2★**▲ 268%**](https://www.amazon.com/dp/B0GQYW153Z) [**THIRDREALITY Smart Plug Gen3 4 Pack Precise Real-time Power Meter 15A Outlet Enhanced Zigbee Repeater ETL Certified ZigBee Hub Needed Work with Home Assistant Compatible Echo Devices and SmartThings**THIRDREALITY**$44.83**4.9★**▲ 219%**](https://www.amazon.com/dp/B0GHQT8TQ8) [**THIRDREALITY Smart Soil Moisture Sensor Gen2 3Pack Zigbee hub Needed nhanced Signal Stability Capacitive Moisture Monitoring Garden Planting Compatible with Hubitat SmartThings Home Assistant Homey**THIRDREALITY**$54.83**3.7★**▲ 204%**](https://www.amazon.com/dp/B0GJYRZ61L) [**THIRDREALITY Smart Soil Moisture Sensor Gen2 Zigbee hub Needed Enhanced Signal Stability Capacitive Moisture Monitoring Garden Planting Compatible with Hubitat SmartThings Home Assistant Homey**THIRDREALITY**$17.94**3.7★**▲ 171%**](https://www.amazon.com/dp/B0GHNB78F7)
**~~View all trending →~~**
## **What buyers say about zigbee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Connectivity-Overall**14%
*“Connection is good”*
**Compatibility-Overall**10%
*“Compatibility has been excellent”*
**Assembly/Installation**9%
*“Easy Setup”*
**Quality-Overall**7%
*“Build quality is great”*
**Value For Money**7%
*“Good price”*
**Ease Of Use**5%
*“easy to do”*
**Smart Assistant Support**4%
*“Works great in Home Assistant”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Brightness/Shine/Glow**3%
*“brightness is consistent”*
**Measurement/Reading Accuracy**3%
*“Seems to be pretty accurate”*
### **What buyers complain about **
**Connectivity-Overall**18%
*“Couldn't connect”*
**Functionality-Overall**6%
*“Doesnt Work”*
**Battery Life**4%
*“Tried a new battery but it refuses to work.”*
**Durability**4%
*“broke it by stepped on it”*
**Measurement/Reading Accuracy**4%
*“Im also disappointed in the probe length”*
**Instructions/User Manual/Troubleshooting**3%
*“weak manual”*
**Quality-Overall**3%
*“Low quality”*
**Advertised Vs Actual Product**3%
*“Confusing description”*
**Size-Overall**2%
*“The sensor is also small”*
**Value For Money**2%
*“Not worth it at all anymore at that price”*
### **Top return reasons **
**Compatibility-Overall**27%
**Connectivity-Overall**25%
**Functionality-Overall**10%
**Value For Money**7%
**Advertised Vs Actual Product**5%
**Size-Overall**3%
**Defective Material/Parts**3%
**Socket/Port/Plug**3%
**Assembly/Installation**1%
**Bulb Flicker/Dimming/Color**1%
## **Common questions**
- **Is zigbee profitable to sell on Amazon United States?**
- The niche generates $628K/yr across 32 tracked products. 12 of 13 products launched in the last 360 days are still selling. 90-day search growth is +3.9%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the zigbee niche?**
- 5 brands and 9 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in zigbee?**
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Battery Life. The return rate is 2.8%.
- **When does demand for zigbee peak?**
- Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the zigbee niche?**
- Listings span $12.52–$88.15; the average listing price is $35.40 (sweet spot $15–$100). The average incumbent carries 645 reviews — the moat a new listing must climb.
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