---
title: "Zigbee Outdoor Plug — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/zigbee-outdoor-plug"
last_updated: "2026-08-08T07:50:26.773Z"
locale: en
meta:
description: "Niche score 47/100 · $26K/yr market · 11K searches/yr · $30.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $26K/yr market · 11K searches/yr · $30.39 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Zigbee Outdoor Plug — $26K/yr Amazon US Niche (2026) - Flapen"
---
# **zigbee outdoor plug**
**Skip it**
A small market ($26K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 62Conversion 77Competition 32Returns 30Price range 92Avg price 95Brand share 26Review moat 42Quality gap 72
**Avg price**
**Incredible****$30.39**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.52–$82.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+38.6%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,304.44**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$26K**
$26K/yr · 11K searches
According to Flapen's Amazon United States niche tracking, zigbee outdoor plug is a $26K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zigbee outdoor plug market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$23K–$30K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#117**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **9.4%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**8%**
- Minoston38% - SURAIELEC17% - Tapo12% - Kasa Smart11% - ZOOZ11% - Amazon Basics3% - Open — no brand owns it (5 brands, 8%)
## **Demand**
Weekly Amazon search volume, last 38 weeks — +38.6% search growth over the last 90 days.
2K2KBlack Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/zigbee-outdoor-plug/trend)
## **Top zigbee outdoor plug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$3K15%$4K20%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Minoston Zwave Outlet Plug 800 Series Outdoor Z-Wave LR Smart Plug On/Off Switch Z Wave Hub Required IP65 Weather-Resistant Waterproof Built-in Repeater Compatible with SmartThings Black (MP22Z)**Minoston**$29.15**4.3★882 rev](https://www.amazon.com/dp/B081DWCYP3) [2**SURAIELEC Zigbee Outdoor Power Stake Timer Waterproof 6 Outlet Power Strip Weatherproof Smart Plug Light Timer Switch 6FT Extension Cord Alexa/Google Assistant Compatible Hue Bridge Required**SURAIELEC**$29.99**4.1★48 rev](https://www.amazon.com/dp/B0DD6Q549Z) [3**TP-Link Tapo Matter Outdoor Smart Plug 2 Individual Outlets IP65 Weather Resistance Works with Apple Home Alexa Google Home Long Wi-Fi Range 2.4G Wi-Fi Only ETL Certified (Tapo P400M)**Tapo**$21.85**4.6★1,028 rev](https://www.amazon.com/dp/B0CVN3CNCD) [4**Minoston 800 Series Z-Wave Plug Outdoor Zwave Smart Plug with 2 Individual Outlets Waterproof Z-Wave Smart Outlet for Christmas Lights Compatible with SmartThings Alexa Zwave Hub Required (MP24Z)**Minoston**$32.33**4.2★55 rev](https://www.amazon.com/dp/B0B7MLX1ZC) [5**Minoston Matter Outdoor Smart Plug WiFi Heavy Duty Plug-in Outlet IP65 Waterproof Compatible with Alexa Apple Home SmartThings Google Home Smart Life Remote Control 15Amp Black (MP22M)**Minoston**$18.11**4.3★3,826 rev](https://www.amazon.com/dp/B07X52W1J8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**New One 2 Pack Zwave Outdoor Smart Plug - 700 Series Zwave Plug with Dual Outlets - Z-Wave Smart Outlet Waterproof - Zwave Hub Required - Compatible with SmartThings Alexa**new one**$50.10**12 rev1y ago](https://www.amazon.com/dp/B0F2M5FKCK) [**SURAIELEC Zigbee Outdoor Power Stake Timer Waterproof 6 Outlet Power Strip Weatherproof Smart Plug Light Timer Switch 6FT Extension Cord Alexa/Google Assistant Compatible Hue Bridge Required**SURAIELEC**$29.99**48 rev1y ago](https://www.amazon.com/dp/B0DD6Q549Z) [**YoLink Smart Outdoor Energy Plug IP63 1800W 15A Smart Plug with Real-Time Energy Monitoring Automatic Safety Shutoff Alexa & Google Assistant Compatible Require YoLink Hub**YoLink**$27.91**694 rev2y ago](https://www.amazon.com/dp/B0D4V3WK1B) [**TP-Link Tapo Matter Outdoor Smart Plug 2 Individual Outlets IP65 Weather Resistance Works with Apple Home Alexa Google Home Long Wi-Fi Range 2.4G Wi-Fi Only ETL Certified (Tapo P400M)**Tapo**$21.85**1,028 rev2y ago](https://www.amazon.com/dp/B0CVN3CNCD) [**THIRDREALITY Zigbee Smart Plug with Real-time Power Monitoring 15A Smart Outlet Zigbee Repeater ETL Certified ZigBee Hub Required Work with Home Assistant Compatible Echo Devices and SmartThing**THIRDREALITY**$12.52**256 rev3y ago](https://www.amazon.com/dp/B0BPY2KRHH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**THIRDREALITY Zigbee Smart Plug with Real-time Power Monitoring 15A Smart Outlet Zigbee Repeater ETL Certified ZigBee Hub Required Work with Home Assistant Compatible Echo Devices and SmartThing**THIRDREALITY**$12.52**4.4★**▲ 182%**](https://www.amazon.com/dp/B0BPY2KRHH) [**Minoston 800 Series Z-Wave Plug Outdoor Zwave Smart Plug with 2 Individual Outlets Waterproof Z-Wave Smart Outlet for Christmas Lights Compatible with SmartThings Alexa Zwave Hub Required (MP24Z)**Minoston**$32.33**4.2★**▲ 82%**](https://www.amazon.com/dp/B0B7MLX1ZC) [**Smart Plug ZigBee Switch Mini Smart Outlet Works with Alexa Google Home Echo (4th gen) Echo Plus (Gen 1 & 2) Echo Show 8/10 Smartthings 2015/2018 Works as a Range Extender Hub Required 2 Pack**CMARS**$23.42**4.2★**▲ 75%**](https://www.amazon.com/dp/B08K45W4LR) [**YoLink Smart Outdoor Energy Plug IP63 1800W 15A Smart Plug with Real-Time Energy Monitoring Automatic Safety Shutoff Alexa & Google Assistant Compatible Require YoLink Hub**YoLink**$27.91**4.6★**▲ 72%**](https://www.amazon.com/dp/B0D4V3WK1B) [**Minoston Matter Outdoor Smart Plug WiFi Heavy Duty Plug-in Outlet IP65 Waterproof Compatible with Alexa Apple Home SmartThings Google Home Smart Life Remote Control 15Amp Black (MP22M)**Minoston**$18.11**4.3★**▲ 21%**](https://www.amazon.com/dp/B07X52W1J8)
**~~View all trending →~~**
## **What buyers say about zigbee outdoor plug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**19%
*“Installed in minutes”*
**Socket/Port/Plug**12%
*“Best smart plug”*
**Connectivity-Overall**12%
*“Easy to pair”*
**Quality-Overall**11%
*“Excellent product”*
**Ease Of Use**7%
*“Easy to use”*
**Efficiency**6%
*“Works flawlessly”*
**Value For Money**5%
*“Great value”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Durability**2%
*“Durable, works well”*
**Range**2%
*“Easy to setup and great range”*
### **What buyers complain about **
**Durability**25%
*“Very disappointing durability”*
**Connectivity-Overall**20%
*“The connection is unstable”*
**Functionality-Overall**10%
*“doesn't function as needed”*
**Quality-Overall**4%
*“Quality control is lacking”*
**Socket/Port/Plug**4%
*“Had an issue with a plug that stopped working”*
**Water Resistance**3%
*“Not waterproof”*
**Assembly/Installation**3%
*“Setup was a little funky”*
**Value For Money**2%
*“Also pricey”*
**Compatibility-Overall**2%
*“Could not get it to pair with the app”*
**Instructions/User Manual/Troubleshooting**2%
*“the instructions were long gone”*
### **Top return reasons **
**Connectivity-Overall**32%
**Functionality-Overall**14%
**Compatibility-Overall**13%
**Socket/Port/Plug**12%
**Size-Overall**6%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**3%
**Value For Money**3%
**Product Condition**2%
**Assembly/Installation**2%
## **Common questions**
- **Is zigbee outdoor plug profitable to sell on Amazon United States?**
- The niche generates $26K/yr across 16 tracked products. 90-day search growth is +38.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the zigbee outdoor plug niche?**
- 11 brands and 27 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in zigbee outdoor plug?**
- Top complaints mined from reviews: Durability, Connectivity-Overall, Functionality-Overall. The return rate is 4.6%.
- **What does it cost to enter the zigbee outdoor plug niche?**
- Listings span $12.52–$82.12; the average listing price is $30.39 (sweet spot $15–$100). The average incumbent carries 2,304 reviews — the moat a new listing must climb.
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