---
title: "Search terms — yellow tape - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/yellow-tape/search-terms"
last_updated: "2026-08-08T10:21:28.795Z"
locale: en
meta:
  description: "Niche score 51/100 · $94K/yr market · 103K searches/yr · $8.77 avg price. A small market ($94K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $94K/yr market · 103K searches/yr · $8.77 avg price. A small market ($94K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — yellow tape - Flapen"
---

# **yellow tape**

**Worth a look**

Shows searches that convert (10.4% search→purchase), but a small market ($94K/yr) keeps it on the watch list.

Market size 24Growth 49Conversion 89Competition 51Returns 89Price range 28Avg price 24Brand share 68Review moat 26Quality gap 42

**Conversion**

**Great****10.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+19.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$3.08–$19.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,941.16**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$94K**

$94K/yr · 103K searches

**Avg price**

**Bad****$8.77**

avg listing price — sweet spot $15–$100

## Search terms