---
title: "Yale Assure Lock 2 — $3.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/yale-assure-lock-2"
last_updated: "2026-08-06T13:46:23.799Z"
locale: en
meta:
description: "Niche score 45/100 · $3.7M/yr market · 971K searches/yr · $170.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $3.7M/yr market · 971K searches/yr · $170.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yale Assure Lock 2 — $3.7M/yr Amazon US Niche (2026) - Flapen"
---
# **yale assure lock 2**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 96Growth 50Conversion 28Competition 24Returns 13Price range 15Avg price 52Brand share 0Review moat 71Quality gap 87
**Market size**
**Incredible****$3.7M**
$3.7M/yr · 971K searches
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****642.07**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$170.40**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+20.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$73.62–$250.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****8.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, yale assure lock 2 is a $3.7M/yr Amazon United States market (971K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yale assure lock 2 market data**
- **Units sold / yr**
- **20K–25K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$3.4M–$4.3M**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**104**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- Yale Security63% - Yale26% - Google9% - PHILIPS2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +20.2% search growth over the last 90 days.
45K35KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/yale-assure-lock-2/trend)
## **Top yale assure lock 2 search terms**
- **yale smart lock**295K/yr+7.7%1.3% conv. - **yale assure lock 2**188K/yr+40.4%2.5% conv. - **yale lock**83K/yr+34.2%1.4% conv. - **yale**79K/yr+9.6%0.6% conv. - **yale assure lock 2 wifi**75K/yr+23.9%3.4% conv. - **yale door lock**43K/yr+22.8%1.0% conv. - **yale assure lock 2 touch**24K/yr+23.3%1.8% conv. - **nest door lock**23K/yr+28.7%2.0% conv. - **yale assure lock**20K/yr+11.1%0.9% conv. - **yale smart lock with matter**15K/yr+41.1%4.6% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/yale-assure-lock-2/search-terms)
## **Top yale assure lock 2 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$374K20%$748K30%$1.1M40%$1.5M101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yale Security Assure Lock 2 Deadbolt Black Suede Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad for Code Entry and Remote Access YRD410-WF1-BSP**Yale Security**$182.40**3.7★1,270 rev](https://www.amazon.com/dp/B0B9HWYMV5) [2**Yale Security Assure Lock 2 Deadbolt Satin Nickel Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad for Code Entry and Remote Access YRD410-WF1-619**Yale Security**$168.16**3.7★1,270 rev](https://www.amazon.com/dp/B0B9HZRC7X) [3**Yale Assure Lock 2 Touch Deadbolt Satin Nickel Keyless Entry Door Lock with Touch Digital Keypad and Fingerprint Scanner (No Wi-Fi) YRD450-F-BLE-619**Yale Security**$103.31**4.0★341 rev](https://www.amazon.com/dp/B0CBN946KZ) [4**Yale Security Assure Lock 2 Touch Deadbolt Black Suede Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad and Fingerprint Scanner for Code Entry and Remote Access YRD410-F-WF1-BSP**Yale**$223.14**4.0★75 rev](https://www.amazon.com/dp/B0D96YWNYB) [5**Yale Black Suede Code Keypad Deadbolt Front Door Lock for Keyless Entry YED210-NR-BSP**Yale**$73.62**4.4★320 rev](https://www.amazon.com/dp/B0D5J58YS8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yale Assure Lock 2 Keyless Entry Smart Deadbolt with Wi-Fi - Lifetime Brass Electronic Door Lock with Keypad Code Entry Remote Access & Backup Key - Secure Smart Home Deadbolt YRD410-WF1-P05**Yale**$231.44**35 rev4mo ago](https://www.amazon.com/dp/B0GS35THJD) [**Yale Matte Black Keyed Deadbolt Smart Lock with Google Matter YRD510-MT1-BLK**Yale**$142.72**261 rev1y ago](https://www.amazon.com/dp/B0BCGH7D8H) [**Philips Wi-Fi Door Lock WiFi Smart Lock Keyless Entry Deadbolt for Front Door Compatible with Alexa & Google Assistant Remote Control Built-in WiFi APP Fingerprint Passcode Unlock Auto Locking**PHILIPS**$86.83**938 rev1y ago](https://www.amazon.com/dp/B0F5QKCD3S) [**Yale Assure Lock 2 Touch Deadbolt Black Suede Keyed Smart Entry Door Lock with Wi-Fi Connected Touchscreen Keypad and Fingerprint Scanner for Vacation Rental Hosts YRD420-F-CB1-BSP**Yale**$250.72**81 rev1y ago](https://www.amazon.com/dp/B0DHB124YZ) [**Yale Security Assure Lock 2 Touch Deadbolt Black Suede Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad and Fingerprint Scanner for Code Entry and Remote Access YRD410-F-WF1-BSP**Yale**$223.14**75 rev1y ago](https://www.amazon.com/dp/B0D96YWNYB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yale Assure Lock 2 Keyless Entry Smart Deadbolt with Wi-Fi - Lifetime Brass Electronic Door Lock with Keypad Code Entry Remote Access & Backup Key - Secure Smart Home Deadbolt YRD410-WF1-P05**Yale**$231.44**4.4★**▲ 227%**](https://www.amazon.com/dp/B0GS35THJD) [**Yale Assure Deadbolt Lock with Touchscreen Satin Nickel Digital Non-Connected Entry Door Lock with Electronic Keypad and Back-Up Key YRD226NR619**Yale**$158.05**4.6★**▲ 136%**](https://www.amazon.com/dp/B06XX2VHHY) [**Yale Assure Lock 2 Touch Deadbolt Satin Nickel Keyless Entry Door Lock with Touch Digital Keypad and Fingerprint Scanner (No Wi-Fi) YRD450-F-BLE-619**Yale Security**$103.31**4.0★**▲ 82%**](https://www.amazon.com/dp/B0CBN946KZ) [**Yale Assure Lock 2 Touch Deadbolt Black Suede Keyed Smart Entry Door Lock with Wi-Fi Connected Touchscreen Keypad and Fingerprint Scanner for Vacation Rental Hosts YRD420-F-CB1-BSP**Yale**$250.72**4.1★**▲ 46%**](https://www.amazon.com/dp/B0DHB124YZ) [**Yale Security Assure Lock 2 Deadbolt Satin Nickel Keyed Smart Entry Door Lock with Wi-Fi Connected Keypad for Code Entry and Remote Access YRD410-WF1-619**Yale Security**$168.16**3.7★**▲ 43%**](https://www.amazon.com/dp/B0B9HZRC7X)
**~~View all trending →~~**
## **What buyers say about yale assure lock 2**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Locking Mechanism**28%
*“The lock works well”*
**Assembly/Installation**21%
*“Easy Setup”*
**Quality-Overall**7%
*“Build quality feels solid and secure”*
**Ease Of Use**6%
*“Convenient entry”*
**Security**3%
*“Perfect security for home”*
**Connectivity-Overall**3%
*“Works Great - no connectivity issues”*
**Value For Money**3%
*“Great price”*
**Battery Life**2%
*“The battery life is good and it is extremely easy to install and set up”*
**Advertised Vs Actual Product**1%
*“Works as advertised”*
**Efficiency**1%
*“Works well”*
### **What buyers complain about **
**Battery Life**21%
*“Battery don't last”*
**Connectivity-Overall**13%
*“Sometimes it disconnects”*
**Locking Mechanism**12%
*“Defective lock”*
**Durability**6%
*“doesn't last”*
**Quality-Overall**5%
*“Poor quality”*
**Functionality-Overall**4%
*“doesnt work very well”*
**Assembly/Installation**4%
*“Installation may be frustrating”*
**Value For Money**3%
*“AVOID AT ALL COST”*
**Compatibility-Overall**2%
*“And they give me a runaround about why it may not be compatible”*
**Size-Overall**2%
*“It's small”*
### **Top return reasons **
**Size-Overall**16%
**Connectivity-Overall**15%
**Locking Mechanism**14%
**Compatibility-Overall**10%
**Functionality-Overall**9%
**Defective Material/Parts**6%
**Value For Money**6%
**Color**4%
**Advertised Vs Actual Product**4%
**Mechanism Issues**4%
## **Common questions**
- **Is yale assure lock 2 profitable to sell on Amazon United States?**
- The niche generates $3.7M/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the yale assure lock 2 niche?**
- 4 brands and 104 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in yale assure lock 2?**
- Top complaints mined from reviews: Battery Life, Connectivity-Overall, Locking Mechanism. The return rate is 8.3% — above our launch gate.
- **When does demand for yale assure lock 2 peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the yale assure lock 2 niche?**
- Listings span $73.62–$250.72; the average listing price is $170.40 (sweet spot $15–$100). The average incumbent carries 642 reviews — the moat a new listing must climb.
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