---
title: "Wyze Thermostat — $29.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/wyze-thermostat"
last_updated: "2026-08-08T13:44:06.762Z"
locale: en
meta:
description: "Niche score 44/100 · $29.4M/yr market · 7.4M searches/yr · $140.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $29.4M/yr market · 7.4M searches/yr · $140.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wyze Thermostat — $29.4M/yr Amazon US Niche (2026) - Flapen"
---
# **wyze thermostat**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 100Growth 40Conversion 35Competition 39Returns 9Price range 17Avg price 61Brand share 0Review moat 24Quality gap 75
**Market size**
**Incredible****$29.4M**
$29.4M/yr · 7.4M searches
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$140.54**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+11.8%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****6,371.88**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Bad****$62.28–$284.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****9.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, wyze thermostat is a $29.4M/yr Amazon United States market (7.4M searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wyze thermostat market data**
- **Units sold / yr**
- **200K–250K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$28.1M–$35.1M**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#139**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **58%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**221**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 96%
**Open market**
**0%**
- Google71% - ecobee27% - Nest1% - Monoprice1%
## **Demand**
Weekly Amazon search volume, last 34 weeks — +11.8% search growth over the last 90 days.
300K200KHoliday '25Spike '26Nov '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/wyze-thermostat/trend)
## **Top wyze thermostat search terms**
- **nest thermostat**1.7M/yr+9.3%3.7% conv. - **google home**1.4M/yr+10.5%0.1% conv. - **google nest**1.1M/yr+6.2%0.7% conv. - **ecobee smart thermostat**829K/yr+18.2%5.1% conv. - **google nest thermostat**475K/yr+16.2%3.2% conv. - **nest**488K/yr+17.9%1.1% conv. - **ecobee**335K/yr+25.0%3.0% conv. - **nest thermostat 4th generation**274K/yr+19.6%4.0% conv. - **google home devices**191K/yr-0.9%0.1% conv. - **ecobee thermostat**150K/yr+2.8%2.5% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/wyze-thermostat/search-terms)
## **Top wyze thermostat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1.5M10%$2.9M15%$4.4M20%$5.9M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Google Nest Thermostat - Smart Thermostat for Home - Programmable Wifi Thermostat - Snow**Google**$91.52**4.2★29,169 rev](https://www.amazon.com/dp/B08HRPDYTP) [2**Google Nest Thermostat - Smart Thermostat for Home - Programmable Wifi Thermostat - Charcoal**Google**$92.77**4.2★29,169 rev](https://www.amazon.com/dp/B08HRPDBFF) [3**ecobee Smart Thermostat Essential - WiFi Thermostat Energy Star Certified**ecobee**$117.45**4.2★1,661 rev](https://www.amazon.com/dp/B0DT9MC2Z9) [4**Google Nest Learning Thermostat (4th gen) + Nest Temperature Sensor (2nd gen) - Obsidian**Google**$239.19**4.4★2,432 rev](https://www.amazon.com/dp/B0D5BBYRJM) [5**ecobee Smart Thermostat Enhanced Programmable Wifi Thermostat**ecobee**$172.06**4.4★3,621 rev](https://www.amazon.com/dp/B09XXTQPXC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Google Nest Cam Indoor (Wired 3rd Gen) - Security Camera - 2025 - Snow**Google**$75.65**828 rev9mo ago](https://www.amazon.com/dp/B0FN7DLWGF) [**Google Nest Doorbell (Wired 3rd Gen) - 2K Video Live View - 2025 - Snow**Google**$150.57**896 rev9mo ago](https://www.amazon.com/dp/B0FN7FK9G4) [**Google Nest Learning Thermostat - 3rd Gen - Programmable Smart Thermostat for Home - Compatible with Alexa (Stainless Steel)**Google**$176.50**569 rev1y ago](https://www.amazon.com/dp/B0DZDB98JG) [**ecobee Smart Thermostat Essential - WiFi Thermostat Energy Star Certified**ecobee**$117.45**1,661 rev1y ago](https://www.amazon.com/dp/B0DT9MC2Z9) [**Google Nest Thermostat - Programmable Smart Learning Thermostat with Easy Installation and Trim Kit Bundle White**Google**$75.93**152 rev1y ago](https://www.amazon.com/dp/B0DFDQKZQZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Google Nest Mini 2nd Gen - Bluetooth Speaker with English and Muliti Language Compatibility for Use Anywhere (Light Gray)**Google**$79.38**4.3★**▲ 173%**](https://www.amazon.com/dp/B0CGZ5L9YH) [**Google Nest Thermostat - Programmable Smart Learning Thermostat with Easy Installation and Trim Kit Bundle White**Google**$75.93**3.9★**▲ 144%**](https://www.amazon.com/dp/B0DFDQKZQZ) [**Google Nest Doorbell (Wired 3rd Gen) - 2K Video Live View - 2025 - Snow**Google**$150.57**4.4★**▲ 100%**](https://www.amazon.com/dp/B0FN7FK9G4) [**Google Nest Cam Indoor (Wired 3rd Gen) - Security Camera - 2025 - Snow**Google**$75.65**4.6★**▲ 85%**](https://www.amazon.com/dp/B0FN7DLWGF) [**Google Nest Learning Thermostat Pro Edition with Temperature Sensor (4th Gen 2024) Smart Energy Saving Advanced Calibration Adaptive Eco Compatible with Alexa & Google Home (Polished Silver)**Google**$236.46**4.4★**▲ 60%**](https://www.amazon.com/dp/B0DSGBMH6P)
**~~View all trending →~~**
## **What buyers say about wyze thermostat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**20%
*“Installed in minutes”*
**Ease Of Use**12%
*“easy to read”*
**Quality-Overall**12%
*“Better Quality”*
**Value For Money**7%
*“Good for price”*
**Efficiency**4%
*“it does it for you”*
**Connectivity-Overall**4%
*“Good connectivity”*
**Design-Overall**4%
*“Good design”*
**Compatibility-Overall**3%
*“Easy to pair”*
**Sensor**3%
*“the sensor works perfectly”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Connectivity-Overall**13%
*“Difficult to connect”*
**Functionality-Overall**12%
*“Did not work”*
**Quality-Overall**9%
*“Very bad quality”*
**Durability**9%
*“Not very durable”*
**Value For Money**8%
*“they were cheaper”*
**Assembly/Installation**7%
*“impossible to install”*
**Compatibility-Overall**6%
*“Refuse to pair”*
**Ease Of Use**4%
*“Not user friendly”*
**Instructions/User Manual/Troubleshooting**4%
*“No directions”*
**Measurement/Reading Accuracy**2%
*“Calibration may have been off”*
### **Top return reasons **
**Compatibility-Overall**41%
**Functionality-Overall**18%
**Connectivity-Overall**13%
**Value For Money**6%
**Defective Material/Parts**4%
**Assembly/Installation**3%
**Size-Overall**3%
**Advertised Vs Actual Product**2%
**Color**2%
**Product Condition**2%
## **Common questions**
- **Is wyze thermostat profitable to sell on Amazon United States?**
- The niche generates $29.4M/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the wyze thermostat niche?**
- 4 brands and 221 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wyze thermostat?**
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Quality-Overall. The return rate is 9.5% — above our launch gate.
- **What does it cost to enter the wyze thermostat niche?**
- Listings span $62.28–$284.00; the average listing price is $140.54 (sweet spot $15–$100). The average incumbent carries 6,372 reviews — the moat a new listing must climb.
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