---
title: "Wyze Switch — $266K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/wyze-switch"
last_updated: "2026-08-08T10:16:02.461Z"
locale: en
meta:
description: "Niche score 35/100 · $266K/yr market · 160K searches/yr · $21.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · $266K/yr market · 160K searches/yr · $21.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wyze Switch — $266K/yr Amazon US Niche (2026) - Flapen"
---
# **wyze switch**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 49Growth 18Conversion 79Competition 4Returns 26Price range 87Avg price 90Brand share 0Review moat 22Quality gap 37
**Avg price**
**Great****$21.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.52–$38.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$266K**
$266K/yr · 160K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****9,986.43**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-14.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wyze switch is a $266K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wyze switch market data**
- **Units sold / yr**
- **20K–25K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$422K–$527K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **20.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- WYZE66% - Wyze Lifestyle26% - Amazon Basics6% - Kasa Smart2%
## **Demand**
Weekly Amazon search volume, last 20 weeks — -14.0% search growth over the last 90 days.
3K2KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/wyze-switch/trend)
## **Top wyze switch search terms**
- **wyze plug**47K/yr-5.6%11.9% conv. - **wyze smart plug**31K/yr-3.4%9.6% conv. - **wyze switch**21K/yr-28.0%1.8% conv. - **wyze light switch**14K/yr-28.8%1.1% conv. - **wyze outlet**10K/yr+4.9%10.3% conv. - **wyze plug 2-pack**12K/yr-29.5%12.3% conv. - **wyze plugs**6K/yr+11.7%11.8% conv. - **wyze smart switch**6K/yr-31.6%1.1% conv. - **wyze outlet plug**4K/yr+25.5%11.6% conv. - **wyze switch 3-pack**3K/yr-64.9%0.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/wyze-switch/search-terms)
## **Top wyze switch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$27K20%$53K30%$80K40%$106K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wyze Plug 2.4GHz WiFi Smart Plug Compatible with Alexa Google Assistant IFTTT No Hub Required Four-Pack White**WYZE**$38.57**4.5★1,278 rev](https://www.amazon.com/dp/B08LP36L3Y) [2**Smart Plug by Wyze Lifestyle 2.4GHz Smart Home Wi-Fi Plug Outlet Compatible with Alexa Google Assistant IFTTT 15 A Remote Control No Hub Required 2-Pack Certified for Humans**Wyze Lifestyle**$25.95**4.7★227 rev](https://www.amazon.com/dp/B0DHRKHZKP) [3**Wyze Plug 2.4GHz WiFi Smart Plug Works with Alexa Google Assistant IFTTT No Hub Required Two-Pack White**WYZE**$25.42**4.5★9,088 rev](https://www.amazon.com/dp/B07XZT24B8) [4**Wyze Plug Outdoor Dual Outlets Energy Monitoring IP64 2.4GHz WiFi Smart Plug Works with Alexa Google Assistant IFTTT No Hub Required Black**WYZE**$18.88**4.5★3,670 rev](https://www.amazon.com/dp/B08NXY7WWX) [5**Amazon Basics Smart Plug with Timer Function Voice Control WiFi Outlet Works with Alexa Only Schedule APP Control 2.4 GHz Wi-Fi No Hub Required 2-Pack White**Amazon Basics**$13.22**4.5★7,993 rev](https://www.amazon.com/dp/B0CL9CG87N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Smart Plug by Wyze Lifestyle 2.4GHz Smart Home Wi-Fi Plug Outlet Compatible with Alexa Google Assistant IFTTT 15 A Remote Control No Hub Required 2-Pack Certified for Humans**Wyze Lifestyle**$25.95**227 rev1y ago](https://www.amazon.com/dp/B0DHRKHZKP) [**Amazon Basics Smart Plug with Timer Function Voice Control WiFi Outlet Works with Alexa Only Schedule APP Control 2.4 GHz Wi-Fi No Hub Required 2-Pack White**Amazon Basics**$13.22**7,993 rev1y ago](https://www.amazon.com/dp/B0CL9CG87N) [**Amazon Basics Smart Light Switch Single Pole Works with Alexa Only Voice Control Schedule 2.4 GHz Wi-Fi No Hub Required Easy to Install White**Amazon Basics**$12.52**4,060 rev4y ago](https://www.amazon.com/dp/B095X911T8) [**Wyze Plug Outdoor Dual Outlets Energy Monitoring IP64 2.4GHz WiFi Smart Plug Works with Alexa Google Assistant IFTTT No Hub Required Black**WYZE**$18.88**3,670 rev5y ago](https://www.amazon.com/dp/B08NXY7WWX) [**Wyze Plug 2.4GHz WiFi Smart Plug Compatible with Alexa Google Assistant IFTTT No Hub Required Four-Pack White**WYZE**$38.57**1,278 rev6y ago](https://www.amazon.com/dp/B08LP36L3Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Smart Light Switch Single Pole Works with Alexa Only Voice Control Schedule 2.4 GHz Wi-Fi No Hub Required Easy to Install White**Amazon Basics**$12.52**4.4★**▲ 236%**](https://www.amazon.com/dp/B095X911T8) [**Amazon Basics Smart Plug with Timer Function Voice Control WiFi Outlet Works with Alexa Only Schedule APP Control 2.4 GHz Wi-Fi No Hub Required 2-Pack White**Amazon Basics**$13.22**4.5★**▲ 57%**](https://www.amazon.com/dp/B0CL9CG87N) [**Kasa Smart Light Switch HS200 Single Pole Needs Neutral Wire 2.4GHz Wi-Fi Light Switch Works with Google Home UL Certified No Hub Required White**Kasa Smart**$13.05**4.6★**▲ 35%**](https://www.amazon.com/dp/B01EZV35QU) [**Wyze Plug 2.4GHz WiFi Smart Plug Compatible with Alexa Google Assistant IFTTT No Hub Required Four-Pack White**WYZE**$38.57**4.5★**▲ 35%**](https://www.amazon.com/dp/B08LP36L3Y) [**Smart Plug by Wyze Lifestyle 2.4GHz Smart Home Wi-Fi Plug Outlet Compatible with Alexa Google Assistant IFTTT 15 A Remote Control No Hub Required 2-Pack Certified for Humans**Wyze Lifestyle**$25.95**4.7★**▲ 34%**](https://www.amazon.com/dp/B0DHRKHZKP)
**~~View all trending →~~**
## **What buyers say about wyze switch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**29%
*“Installation wasn't too bad”*
**Quality-Overall**10%
*“Product is flawless”*
**Value For Money**9%
*“they are affordable”*
**Connectivity-Overall**8%
*“Easy to connect”*
**Socket/Port/Plug**7%
*“Excellent Smart Plugs”*
**Ease Of Use**6%
*“Easy to use”*
**Advertised Vs Actual Product**5%
*“Works as advertised”*
**Efficiency**4%
*“Works flawlessly”*
**Touch/Button Controls**2%
*“Works good as basic on/off switch”*
**Remote Control**2%
*“Nice to be able to set timers and control remotely”*
### **What buyers complain about **
**Connectivity-Overall**26%
*“Won't pair”*
**Functionality-Overall**13%
*“Did not work”*
**Durability**13%
*“Died after two years”*
**Assembly/Installation**9%
*“Extremely hard to install”*
**Quality-Overall**6%
*“The problem was solved by buying a better quality switch”*
**Value For Money**3%
*“this one not worth the money”*
**Product Condition**2%
*“The product I received was a used product”*
**Ease Of Use**2%
*“the effort required is absolutely ridiculous”*
**Compatibility-Overall**2%
*“Not compatible”*
**Instructions/User Manual/Troubleshooting**1%
*“Please clarify pairing instructions fool prof”*
### **Top return reasons **
**Connectivity-Overall**28%
**Compatibility-Overall**20%
**Functionality-Overall**18%
**Size-Overall**6%
**Defective Material/Parts**4%
**Assembly/Installation**4%
**Value For Money**4%
**Advertised Vs Actual Product**3%
**Socket/Port/Plug**2%
**Color**2%
## **Common questions**
- **Is wyze switch profitable to sell on Amazon United States?**
- The niche generates $266K/yr across 7 tracked products. 90-day search growth is -14.0%. Flapen's verdict: Skip it (35/100).
- **How competitive is the wyze switch niche?**
- 4 brands and 17 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wyze switch?**
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 4.9%.
- **What does it cost to enter the wyze switch niche?**
- Listings span $12.52–$38.57; the average listing price is $21.09 (sweet spot $15–$100). The average incumbent carries 9,986 reviews — the moat a new listing must climb.
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