---
title: "Wyze Light Bulb — $398K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/wyze-light-bulb"
last_updated: "2026-08-08T14:21:18.488Z"
locale: en
meta:
description: "Niche score 45/100 · $398K/yr market · 122K searches/yr · $34.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $398K/yr market · 122K searches/yr · $34.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wyze Light Bulb — $398K/yr Amazon US Niche (2026) - Flapen"
---
# **wyze light bulb**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 26Conversion 85Competition 20Returns 44Price range 88Avg price 95Brand share 0Review moat 24Quality gap 65
**Avg price**
**Incredible****$34.75**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.98–$82.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$398K**
$398K/yr · 122K searches
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+0.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,505.73**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wyze light bulb is a $398K/yr Amazon United States market (122K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wyze light bulb market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$348K–$434K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#961**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- WYZE63% - Wyze Lifestyle33% - Amazon Basics2% - Govee1%
## **Demand & seasonality**
Weekly Amazon search volume, last 74 weeks — +0.5% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Black Friday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/wyze-light-bulb/trend)
## **Top wyze light bulb search terms**
- **wyze bulb**46K/yr+6.4%6.8% conv. - **wyze light bulb**38K/yr-4.4%6.7% conv. - **wyze smart bulb**10K/yr-5.4%4.8% conv. - **wyze bulbs**10K/yr+4.9%5.9% conv. - **wyze color bulb**8K/yr+1.3%7.6% conv. - **wyze bulb color**6K/yr+8.6%5.8% conv. - **wyze lightbulb**2K/yr+6.2%8.0% conv. - **wyze bulb white**2K/yr-24.3%12.6% conv. - **wyze smart bulbs**2K/yr-21.1%4.7% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/wyze-light-bulb/search-terms)
## **Top wyze light bulb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$40K20%$80K30%$119K40%$159K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wyze Bulb Color 1100 Lumen WiFi RGB and Tunable White A19 Smart Bulb Works with Alexa and Google Assistant Two-Pack**WYZE**$24.99**4.3★4,295 rev](https://www.amazon.com/dp/B08WZ5THJ7) [2**Wyze Lifestyle Bulb White 800LM A19 Tunable-White Wi-Fi Smart Light Bulb Compatible with Alexa and Google Assistant 2.4GHz No Hub Required 2700K - 6500K Dimmable 90+CRI Timer & Group 2-Pack**Wyze Lifestyle**$24.90**4.5★294 rev](https://www.amazon.com/dp/B0CV3WHB7T) [3**WYZE BULB COLOR RGB 4-PACK 16 MILLION COLORS AND TUNABLE WHITE WITH APP CONTROL**WYZE**$45.19**4.3★4,295 rev](https://www.amazon.com/dp/B097C3VLLL) [4**WYZE Bulb Cam - 2K HD Smart Light Bulb Security Camera with Color Night Vision 800-Lumen Dimmable LED 160 Wide View Motion Detection & Siren E26 Socket Alexa/Google/IFTTT**WYZE**$46.99**4.2★3,471 rev](https://www.amazon.com/dp/B0DPKWGZ1D) [5**WYZE Accessory Bulb (WYZE Bulb Cam Required) Dimmable 800 Lumens LED Bulb Soft White 3000K E26 Base Bluetooth Connection only (no Wi-Fi Connection)**WYZE**$16.47**4.2★3,471 rev](https://www.amazon.com/dp/B0DPL1PPF2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WYZE Bulb Cam Security Camera 2K HD Outdoor Light Bulb Camera Color Night Vision Dimmable LED Bulb Motion Detection Siren Alarm Works w/Alexa/Google Assistant (2 Pack)**WYZE**$82.04**3,471 rev6mo ago](https://www.amazon.com/dp/B0GK74HQ54) [**WYZE Accessory Bulb (WYZE Bulb Cam Required) Dimmable 800 Lumens LED Bulb Soft White 3000K E26 Base Bluetooth Connection only (no Wi-Fi Connection)**WYZE**$16.47**3,471 rev1y ago](https://www.amazon.com/dp/B0DPL1PPF2) [**WYZE Bulb Cam - 2K HD Smart Light Bulb Security Camera with Color Night Vision 800-Lumen Dimmable LED 160 Wide View Motion Detection & Siren E26 Socket Alexa/Google/IFTTT**WYZE**$46.99**3,471 rev1y ago](https://www.amazon.com/dp/B0DPKWGZ1D) [**Wyze Lifestyle Bulb Color 1100LM Wi-Fi A19 Smart Bulb 16 Million Colors & Tunable White Works with Alexa and Google Assistant 75W Equivalent Dimmable Timer CRI>90 E26 No Hub Required 2-Pack**Wyze Lifestyle**$28.23**74 rev2y ago](https://www.amazon.com/dp/B0CV4X1PP7) [**Wyze Lifestyle Bulb White 800LM A19 Tunable-White Wi-Fi Smart Light Bulb Compatible with Alexa and Google Assistant 2.4GHz No Hub Required 2700K - 6500K Dimmable 90+CRI Timer & Group 2-Pack**Wyze Lifestyle**$24.90**294 rev2y ago](https://www.amazon.com/dp/B0CV3WHB7T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WYZE Bulb Cam Security Camera 2K HD Outdoor Light Bulb Camera Color Night Vision Dimmable LED Bulb Motion Detection Siren Alarm Works w/Alexa/Google Assistant (2 Pack)**WYZE**$82.04**4.2★**▲ 256%**](https://www.amazon.com/dp/B0GK74HQ54) [**Amazon Basics Smart A19 LED Light Bulb Color Changing 9W (60W Equivalent) 800LM Works with Alexa Only WiFi 2.4 GHz No Hub Required Mood Lighting Energy Efficient 1-Pack**Amazon Basics**$8.98**4.4★**▲ 58%**](https://www.amazon.com/dp/B0CG5VDC8P) [**Wyze Lifestyle Bulb Color 1100LM Wi-Fi A19 Smart Bulb 16 Million Colors & Tunable White Works with Alexa and Google Assistant 75W Equivalent Dimmable Timer CRI>90 E26 No Hub Required 2-Pack**Wyze Lifestyle**$28.23**4.4★**▲ 49%**](https://www.amazon.com/dp/B0CV4X1PP7) [**Wyze Lifestyle Bulb White 800LM A19 Tunable-White Wi-Fi Smart Light Bulb Compatible with Alexa and Google Assistant 2.4GHz No Hub Required 2700K - 6500K Dimmable 90+CRI Timer & Group 2-Pack**Wyze Lifestyle**$24.90**4.5★**▲ 47%**](https://www.amazon.com/dp/B0CV3WHB7T) [**WYZE Bulb Color BR30-2 Pack**WYZE**$29.04**4.4★**▲ 30%**](https://www.amazon.com/dp/B0CJN1FWX7)
**~~View all trending →~~**
## **What buyers say about wyze light bulb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**13%
*“Ease of installation”*
**Brightness/Shine/Glow**13%
*“Super bright”*
**Quality-Overall**10%
*“Hardware seems excellent”*
**Value For Money**7%
*“Good Value”*
**Color**7%
*“The colors are accurate”*
**Connectivity-Overall**5%
*“connectivity is great”*
**Ease Of Use**5%
*“Easy to use”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Image/Picture Clarity**4%
*“Picture quality”*
**Video Quality**3%
*“Good video quality”*
### **What buyers complain about **
**Connectivity-Overall**22%
*“Doesn't stay connected”*
**Functionality-Overall**8%
*“Doesn't work as described”*
**Durability**6%
*“Does not last”*
**Value For Money**5%
*“a little pricey”*
**Quality-Overall**3%
*“The worst piece of garbage I've ever bought”*
**Color**3%
*“a few colors are definitely not what they say they are”*
**Brightness/Shine/Glow**3%
*“Not bright enough”*
**Recording Feature**3%
*“It stopped recording”*
**Assembly/Installation**3%
*“it was so hard to install”*
**Compatibility-Overall**3%
*“Is not compatible with thier app”*
### **Top return reasons **
**Connectivity-Overall**22%
**Compatibility-Overall**19%
**Size-Overall**19%
**Functionality-Overall**10%
**Bulb Flicker/Dimming/Color**5%
**Value For Money**4%
**Brightness/Shine/Glow**3%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**2%
**Assembly/Installation**2%
## **Common questions**
- **Is wyze light bulb profitable to sell on Amazon United States?**
- The niche generates $398K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the wyze light bulb niche?**
- 4 brands and 14 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wyze light bulb?**
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 3.5%.
- **When does demand for wyze light bulb peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the wyze light bulb niche?**
- Listings span $8.98–$82.04; the average listing price is $34.75 (sweet spot $15–$100). The average incumbent carries 5,506 reviews — the moat a new listing must climb.
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