---
title: "Search terms — wood file - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/wood-file/search-terms"
last_updated: "2026-08-08T12:30:33.552Z"
locale: en
meta:
  description: "Niche score 53/100 · $135K/yr market · 82K searches/yr · $16.47 avg price. Soft demand (-6.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $135K/yr market · 82K searches/yr · $16.47 avg price. Soft demand (-6.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — wood file - Flapen"
---

# **wood file**

**Worth a look**

Shows low returns (1.2%), but soft demand (-6.9% this quarter) keeps it on the watch list.

Market size 30Growth 22Conversion 87Competition 51Returns 90Price range 76Avg price 79Brand share 69Review moat 57Quality gap 27

**Returns**

**Great****1.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$16.47**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$4.72–$47.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,200.29**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$135K**

$135K/yr · 82K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-6.9%**

90-day search growth — must beat 0% to launch

## Search terms