---
title: "Trend — window latch - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/window-latch/trend"
last_updated: "2026-08-08T15:03:44.547Z"
locale: en
meta:
  description: "Niche score 52/100 · $157K/yr market · 324K searches/yr · $12.84 avg price. Soft demand (+4.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $157K/yr market · 324K searches/yr · $12.84 avg price. Soft demand (+4.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — window latch - Flapen"
---

# **window latch**

**Worth a look**

Shows no brand lock-in (top 5 brands take 55% of clicks), but soft demand (+4.2% this quarter) keeps it on the watch list.

Market size 33Growth 30Conversion 47Competition 73Returns 36Price range 66Avg price 57Brand share 80Review moat 65Quality gap 63

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$4.09–$36.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****908.22**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Good****$12.84**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****4.2%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$157K**

$157K/yr · 324K searches

**Growth**

**Okay****+4.2%**

90-day search growth — must beat 0% to launch

## Trend