---
title: "William Morris Wallpaper — $41K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/william-morris-wallpaper"
last_updated: "2026-08-08T12:29:16.147Z"
locale: en
meta:
description: "Niche score 50/100 · $41K/yr market · 491K searches/yr · $24.86 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $41K/yr market · 491K searches/yr · $24.86 avg price. Weak search conversion (0.3%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "William Morris Wallpaper — $41K/yr Amazon US Niche (2026) - Flapen"
---
# **william morris wallpaper**
**Worth a look**
Shows a fragmented shelf (top 5 take 16% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Market size 10Growth 22Conversion 4Competition 96Returns 21Price range 64Avg price 95Brand share 85Review moat 91Quality gap 68
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$24.86**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****178.81**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$7.31–$139.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-6.3%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****6.2%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$41K**
$41K/yr · 491K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, william morris wallpaper is a $41K/yr Amazon United States market (491K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **william morris wallpaper market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$62K–$75K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#2,016**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **88%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**57 **▼falling
**Sellers**
**56**
**Top-5 brand share**
**50%**
Top 20: 83%
**Top-5 click share**
**16%**
Top 20: 41%
**Open market**
**46%**
- VEELIKE18% - NuWallpaper10% - HAOKHOME9% - HueBurst7% - NextWall7% - Livelynine5%
## **Top william morris wallpaper search terms**
- **william morris wallpaper**118K/yr-14.5%0.3% conv. - **chinoiserie wallpaper**96K/yr+10.2%0.2% conv. - **damask wallpaper**65K/yr-20.1%0.1% conv. - **william morris peel and stick wallpaper**41K/yr+7.7%0.3% conv. - **toile wallpaper**44K/yr-8.8%0.2% conv. - **chinoiserie peel and stick wallpaper**40K/yr-13.9%0.1% conv. - **art nouveau wallpaper**25K/yr-1.8%0.1% conv. - **peel and stick wallpaper toile**11K/yr+0.9%0.2% conv. - **wallpaper with birds**11K/yr+1.9%0.1% conv. - **william morris wallpaper peel and stick**7K/yr+8.6%0.5% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/william-morris-wallpaper/search-terms)
## **Top william morris wallpaper products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$8304%$2K6%$2K8%$3K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HAOKHOME Vintage Floral Wallpaper Peel and Stick Botanical Sage Green/Yellow Wall Murals Home Kitchen Bedroom Decor by William Morris 17.3in x 9.8ft**HAOKHOME**$16.17**4.4★575 rev](https://www.amazon.com/dp/B0BR5FKS21) [2**FunStick 17.5x354 Dark Blue William Morris Wallpaper Vintage Antique Leaves Birds Floral Peel and Stick Wallpaper for Bedroom Kitchen Renter Friendly Flower Wall Paper Removable Blue Contact Paper**FunStick**$41.59**4.2★67 rev](https://www.amazon.com/dp/B0D7MGVZGK) [3**Erfoni Vintage Floral Peel and Stick Wallpaper Dark Floral and Birds**Erfoni**$11.16**4.6★286 rev](https://www.amazon.com/dp/B0DTHLPGFS) [4**WENMER Toile Wallpaper 17.7 X 118 Blue and White Peel and Stick Wall Paper Toile de Jouy Wallpaper French Vintage Contact Paper for Bedroom Walls Backdrop Cabinet Home Decor**WENMER**$7.95**4.3★139 rev](https://www.amazon.com/dp/B0DKH9CMCS) [5**HueBurst 17.7x118in William Morris Wallpaper Peel and Stick Vintage Floral Wallpaper Neutral Strawberry Bird Self Adhesive Contact Paper Waterproof for Bedroom Bathroom Cabinets Drawers Decor**HueBurst**$13.45**4.2★234 rev](https://www.amazon.com/dp/B0F6YGVJWV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Guvana Peel and Stick Wallpaper William Morris Vintage Wallpaper Strawberry/Bird/Floral Contact Paper Botanical Removable Self Adhesive Wall Paper for Bathroom Bedroom Kitchen Cabinets 17.3x78.7in**Guvana**$8.84**18 rev2mo ago](https://www.amazon.com/dp/B0GS8VNZGY) [**VEELIKE Vintage Peacock Chinoiserie Peel and Stick Wallpaper Indian Mughal Garden Wallpaper for Accent Walls Shelves 17.7x118 Self Adhesive Green Blue Botanical Wall Paper for Bedroom Bathroom**VEELIKE**$19.43**4 rev4mo ago](https://www.amazon.com/dp/B0G2LGMR97) [**NuWallpaper x Morris & Co. Golden Lily Linen Peel and Stick Wallpaper MCS6600**NuWallpaper**$40.84**12 rev4mo ago](https://www.amazon.com/dp/B0GR6M9JWK) [**VEELIKE Vintage William Morris Blackthorn Wallpaper Peel and Stick Victorian Meadow Floral Wallpaper for Bedroom Bathroom 17.7x118 Removable Self Adhesive Contact Paper for Cabinets Shelves Walls**VEELIKE**$19.00**12 rev4mo ago](https://www.amazon.com/dp/B0FXGRDW8Y) [**VEELIKE Cottage Birds Wallpaper Peel and Stick Vintage Chinoiserie Floral Wallpaper for Bedroom Farmhouse 17.7x118 Removable Self Adhesive Bird Wall Paper Floral Contact Paper for Walls Cabinets**VEELIKE**$19.34**12 rev8mo ago](https://www.amazon.com/dp/B0FMF1PYKR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Guvana Peel and Stick Wallpaper William Morris Vintage Wallpaper Strawberry/Bird/Floral Contact Paper Botanical Removable Self Adhesive Wall Paper for Bathroom Bedroom Kitchen Cabinets 17.3x78.7in**Guvana**$8.84**4.7★**▲ 258%**](https://www.amazon.com/dp/B0GS8VNZGY) [**NuWallpaper x Morris & Co. Golden Lily Linen Peel and Stick Wallpaper MCS6600**NuWallpaper**$40.84**4.0★**▲ 231%**](https://www.amazon.com/dp/B0GR6M9JWK) [**VEELIKE Vintage Peacock Chinoiserie Peel and Stick Wallpaper Indian Mughal Garden Wallpaper for Accent Walls Shelves 17.7x118 Self Adhesive Green Blue Botanical Wall Paper for Bedroom Bathroom**VEELIKE**$19.43**5.0★**▲ 193%**](https://www.amazon.com/dp/B0G2LGMR97) [**WESTICK Beige William Morris Wallpaper 17.5x315 Vintage Peel and Stick Birds Floral Wallpaper Boho Botanical Wall Paper Self Adhesive Floral Contact Paper for Bedroom Bathroom Living Room Cabinets**WESTICK**$38.02**4.2★**▲ 174%**](https://www.amazon.com/dp/B0F4QKY5DR) [**VEELIKE Vintage William Morris Blackthorn Wallpaper Peel and Stick Victorian Meadow Floral Wallpaper for Bedroom Bathroom 17.7x118 Removable Self Adhesive Contact Paper for Cabinets Shelves Walls**VEELIKE**$19.00**3.7★**▲ 119%**](https://www.amazon.com/dp/B0FXGRDW8Y)
**~~View all trending →~~**
## **What buyers say about william morris wallpaper**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**16%
*“Easy to use”*
**Quality-Overall**13%
*“Good Quality Nice color”*
**Adhesion/Stickiness**12%
*“No issues with adhesion”*
**Color**8%
*“Color accurate”*
**Design-Overall**7%
*“Beautiful design”*
**Value For Money**5%
*“Amazing value”*
**Thickness**4%
*“Beautiful and thick”*
**Assembly/Installation**4%
*“Easy Installation”*
**Advertised Vs Actual Product**4%
*“As described”*
**Durability**2%
*“So far holding up well”*
### **What buyers complain about **
**Adhesion/Stickiness**24%
*“Did not stick”*
**Functionality-Overall**8%
*“Did not work”*
**Color**6%
*“the colors were dull”*
**Quality-Overall**5%
*“Extremely poor quality”*
**Ease Of Use**4%
*“Probably hard to remove”*
**Value For Money**4%
*“Not worth the money imo”*
**Thickness**3%
*“Its thinner than other papers Ive worked with so be careful”*
**Spray/Flow**3%
*“it wouldn't spray”*
**Assembly/Installation**3%
*“finicky installation”*
**Durability**3%
*“My main concern is after about two days”*
### **Top return reasons **
**Color**22%
**Adhesion/Stickiness**19%
**Functionality-Overall**16%
**Advertised Vs Actual Product**10%
**Leak-Proof**5%
**Size-Overall**5%
**Value For Money**4%
**Spray/Flow**3%
**Defective Material/Parts**3%
**Quality-Overall**2%
## **Common questions**
- **Is william morris wallpaper profitable to sell on Amazon United States?**
- The niche generates $41K/yr across 140 tracked products. 1 of 60 products launched in the last 360 days are still selling. 90-day search growth is -6.3%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the william morris wallpaper niche?**
- 57 brands and 56 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in william morris wallpaper?**
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Color. The return rate is 6.2% — above our launch gate.
- **What does it cost to enter the william morris wallpaper niche?**
- Listings span $7.31–$139.15; the average listing price is $24.86 (sweet spot $15–$100). The average incumbent carries 179 reviews — the moat a new listing must climb.
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