---
title: "Wifi Timer — $456K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/wifi-timer"
last_updated: "2026-08-08T15:01:09.422Z"
locale: en
meta:
description: "Niche score 43/100 · $456K/yr market · 330K searches/yr · $21.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $456K/yr market · 330K searches/yr · $21.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wifi Timer — $456K/yr Amazon US Niche (2026) - Flapen"
---
# **wifi timer**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 58Growth 35Conversion 70Competition 20Returns 44Price range 81Avg price 91Brand share 0Review moat 21Quality gap 48
**Avg price**
**Great****$21.58**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.72–$40.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$456K**
$456K/yr · 330K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+7.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****11,473.64**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wifi timer is a $456K/yr Amazon United States market (330K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wifi timer market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$540K–$647K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **—flat
**Sellers**
**10**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- GHome Smart90% - BN-LINK3% - Govee3% - Amazon Basics2% - Kasa Smart2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.8% search growth over the last 90 days.
25K15KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/wifi-timer/trend)
## **Top wifi timer search terms**
- **ghome smart plug**67K/yr+7.0%11.7% conv. - **smart plug timer**27K/yr+47.7%2.4% conv. - **ghome**39K/yr+8.9%2.0% conv. - **gosund smart plug**54K/yr-5.3%8.2% conv. - **wifi timer**23K/yr-7.9%1.8% conv. - **smart timer**19K/yr+12.3%1.1% conv. - **wifi timer outlet**17K/yr+10.5%2.1% conv. - **gosund**20K/yr-16.8%2.4% conv. - **smart timer plug**14K/yr+18.2%5.4% conv. - **g home smart plug**10K/yr+20.8%10.8% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/wifi-timer/search-terms)
## **Top wifi timer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$46K20%$91K30%$137K40%$182K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed**GHome Smart**$25.47**4.4★4,148 rev](https://www.amazon.com/dp/B0D7ZWGXGP) [2**GHome Smart Plug Mini WiFi Smart Outlet Plug Works with Alexa and Google Home Timer Outlet with APP Control 2.4GHz Network Only No Hub Required ETL FCC Listed (4 Pack) White**GHome Smart**$24.45**4.5★4,298 rev](https://www.amazon.com/dp/B09JZKK3KS) [3**GHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed White**GHome Smart**$9.72**4.4★4,148 rev](https://www.amazon.com/dp/B0D7ZXYPRL) [4**GHome Smart Plug WiFi Smart Plugs Compatible with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed White**GHome Smart**$17.14**4.4★4,148 rev](https://www.amazon.com/dp/B0D7ZW512L) [5**GHome Smart 5G 15A WiFi Smart Plug Compatible with Alexa and Google Home Outlet Timer Smart Home WiFi Outlet Timer with Remote Control 5GHz and 2.4GHz Wi-Fi Sockets ETL FCC Listed White 4 Pack**GHome Smart**$40.17**4.4★1,021 rev](https://www.amazon.com/dp/B0D7MNTV1P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Smart Plug with Timer Function Voice Control WiFi 2.4 GHz APP Control Schedule Works with Alexa Only No Hub Required White**Amazon Basics**$10.21**7,993 rev1y ago](https://www.amazon.com/dp/B0CL9C4PYT) [**GHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed**GHome Smart**$25.47**4,148 rev2y ago](https://www.amazon.com/dp/B0D7ZWGXGP) [**GHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed White**GHome Smart**$9.72**4,148 rev2y ago](https://www.amazon.com/dp/B0D7ZXYPRL) [**GHome Smart Plug WiFi Smart Plugs Compatible with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed White**GHome Smart**$17.14**4,148 rev2y ago](https://www.amazon.com/dp/B0D7ZW512L) [**GHome Smart 5G 15A WiFi Smart Plug Compatible with Alexa and Google Home Outlet Timer Smart Home WiFi Outlet Timer with Remote Control 5GHz and 2.4GHz Wi-Fi Sockets ETL FCC Listed White 4 Pack**GHome Smart**$40.17**1,021 rev2y ago](https://www.amazon.com/dp/B0D7MNTV1P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Smart Plug with Timer Function Voice Control WiFi 2.4 GHz APP Control Schedule Works with Alexa Only No Hub Required White**Amazon Basics**$10.21**4.5★**▲ 459%**](https://www.amazon.com/dp/B0CL9C4PYT) [**GHome Smart Plug Outlet Extender USB Wall Charger with 3 Individual Smart Outlets and 3 Smart USB Ports Works with Alexa Google Home WiFi Power Strip for APP Control 15A/1800W**GHome Smart**$23.14**4.5★**▲ 131%**](https://www.amazon.com/dp/B0B9WQL3FD) [**GHome Smart Power Strip Surge Protector 10A Smart Plug that Works with Alexa & Google Home 6 in 1 WiFi Outlets with APP Control White Extension Cord 2.4G WiFi Only ETL FCC Listed No Hub Needed**GHome Smart**$22.80**4.4★**▲ 118%**](https://www.amazon.com/dp/B09JZ746QX) [**GHome Smart Plug WiFi Smart Plugs Work with Alexa and Google Home Smart Outlet Timer with APP Remote Control 2.4GHz Wi-Fi Only No Hub Required ETL FCC Listed White**GHome Smart**$9.72**4.4★**▲ 70%**](https://www.amazon.com/dp/B0D7ZXYPRL) [**Kasa Smart Plug Ultra Mini 15A Smart Home Wi-Fi Outlet Works with Alexa Google Home No Hub Required UL Certified 2.4G WiFi Only 2 Count (Pack of 1)(EP10P2) White**Kasa Smart**$14.41**4.5★**▲ 46%**](https://www.amazon.com/dp/B091FXQQMQ)
**~~View all trending →~~**
## **What buyers say about wifi timer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**19%
*“Easy Set-Up”*
**Ease Of Use**14%
*“Ease of use”*
**Socket/Port/Plug**10%
*“Good smart plug”*
**Quality-Overall**9%
*“Excellent product”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Value For Money**7%
*“They are affordable”*
**Connectivity-Overall**6%
*“Stay connected”*
**Alarm/Timer Accuracy**5%
*“the timer function works perfectly”*
**Efficiency**4%
*“these are far more efficient”*
**Compatibility-Overall**2%
*“Compatible”*
### **What buyers complain about **
**Connectivity-Overall**18%
*“Doesn't connect”*
**Functionality-Overall**13%
*“Does not work well”*
**Durability**13%
*“Break quickly”*
**Quality-Overall**8%
*“Not good quality”*
**Alarm/Timer Accuracy**4%
*“Completely impossible to set any sort of timer”*
**Noise Level**4%
*“Annoying noise”*
**Ease Of Use**4%
*“Hard to use”*
**Assembly/Installation**3%
*“These were extremely difficult to install”*
**Size-Overall**3%
*“Too big”*
**Socket/Port/Plug**3%
*“Bad Plug”*
### **Top return reasons **
**Connectivity-Overall**25%
**Alarm/Timer Accuracy**14%
**Functionality-Overall**14%
**Compatibility-Overall**13%
**Socket/Port/Plug**6%
**Size-Overall**6%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**3%
**Assembly/Installation**3%
## **Common questions**
- **Is wifi timer profitable to sell on Amazon United States?**
- The niche generates $456K/yr across 14 tracked products. 90-day search growth is +7.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the wifi timer niche?**
- 5 brands and 10 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in wifi timer?**
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 3.5%.
- **When does demand for wifi timer peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the wifi timer niche?**
- Listings span $9.72–$40.17; the average listing price is $21.58 (sweet spot $15–$100). The average incumbent carries 11,474 reviews — the moat a new listing must climb.
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