---
title: "White Touch Up Paint — $101K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/white-touch-up-paint"
last_updated: "2026-08-06T23:29:16.399Z"
locale: en
meta:
description: "Niche score 51/100 · $101K/yr market · 86K searches/yr · $10.58 avg price. A small market ($101K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $101K/yr market · 86K searches/yr · $10.58 avg price. A small market ($101K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Touch Up Paint — $101K/yr Amazon US Niche (2026) - Flapen"
---
# **white touch up paint**
**Worth a look**
Shows searches that convert (11.1% search→purchase), but a small market ($101K/yr) keeps it on the watch list.
Market size 25Growth 34Conversion 91Competition 44Returns 83Price range 34Avg price 38Brand share 57Review moat 43Quality gap 72
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,239.67**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$10.58**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+7.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$1.75–$21.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$101K**
$101K/yr · 86K searches
According to Flapen's Amazon United States niche tracking, white touch up paint is a $101K/yr Amazon United States market (86K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Aug. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white touch up paint market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$85K–$106K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **—flat
**Sellers**
**73**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 95%
**Open market**
**25%**
- DWIL25% - Vigorder19% - Anirun10% - Slobproof8% - SENVEN8% - TOOMGGA4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +7.3% search growth over the last 90 days.
3K2KSpike '24Black Friday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/white-touch-up-paint/trend)
## **Top white touch up paint search terms**
- **white touch up paint**46K/yr+15.0%12.0% conv. - **paint touch up**23K/yr-6.3%4.6% conv. - **white paint touch up**9K/yr+6.8%10.7% conv. - **paint repair**3K/yr-1.2%0.3% conv. - **touch up white paint**2K/yr+23.2%11.9% conv. - **touch up paint white**3K/yr-8.7%10.3% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/white-touch-up-paint/search-terms)
## **Top white touch up paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$20K30%$30K40%$40K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DWIL White Touch Up Paint - Multi Surface Touch Up Paint Pen Scratch Repair for Wall Door Cabinets Metal Appliance Wood Furniture 1.5 Fl Oz (Semi Gloss White)**DWIL**$9.75**4.3★1,321 rev](https://www.amazon.com/dp/B0BZ82GKLC) [2**White Touch Up Paint Pen White Paint for Wall Door Cabinets Furniture Enamel (Semi-Gloss 30ML)**Vigorder**$9.86**4.4★273 rev](https://www.amazon.com/dp/B0FFSVF24B) [3**Anirun White Paint Touch-Up Paint for Furniture Cabinets Wood No Sanding Fast Drying Water Based Multi Surface 6.35 oz**Anirun**$14.10**4.0★773 rev](https://www.amazon.com/dp/B0F28NJX78) [4**White Touch Up Paint High-Gloss Multi Surface Acrylic White Touch Up Paint Pen Scratch Repair for Metal Walls Cabinets Appliances Wood Door Furniture Enamel 1.5 Fl Oz**SENVEN**$9.67**4.2★1,323 rev](https://www.amazon.com/dp/B0DCSH781Y) [5**Slobproof Refillable Touch-Up Paint Pen Mess-Free Reusable Wall Paint Repair Tool Precise Application DIY Home Improvement Furniture Arts and Crafts Patented Design Easy Storage Pack of 2**Slobproof**$13.63**4.4★9,123 rev](https://www.amazon.com/dp/B0070XYWJA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**White Touch Up Paint Pen - Multi Surface White Paint for Cabinets Furniture Wall Door Metal Wood & Enamel Appliance Scratch Repair - High Coverage Quick Dry & Waterproof (1.5 Oz Semi-Gloss)**Tailgenci**$9.88**78 rev6mo ago](https://www.amazon.com/dp/B0GH8H119Y) [**White Touch Up Paint White Paint for Walls Doors Cabinets & Furniture High Adhesion Low Odor Semi-Gloss Finish 30ML**Vigorder**$9.85**60 rev7mo ago](https://www.amazon.com/dp/B0GBVGPB43) [**Sundaze Matte White Touch-Up Paint Pen Kit - Wall Kitchen Cabinet Furniture Wood Door Touch Up - 3 Color Shades Instantly Repair & Restore Scratches Chips Stains - Mix to Perfect Color Match**Sundaze**$8.95**69 rev7mo ago](https://www.amazon.com/dp/B0G65GN8NQ) [**White Paint for Wood 6.35 oz White Touch Up Paint All-in-One Water-Based Repair for Furniture Cabinets Doors Trim & Metal**Vigorder**$13.11**63 rev8mo ago](https://www.amazon.com/dp/B0G34V2YR9) [**White Touch-Up Paint for wood Doors Cabinets & Furniture 6.35 fl oz**Generic**$13.48**294 rev1y ago](https://www.amazon.com/dp/B0FHPB8CZD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**White Paint for Wood 6.35 oz White Touch Up Paint All-in-One Water-Based Repair for Furniture Cabinets Doors Trim & Metal**Vigorder**$13.11**4.6★**▲ 193%**](https://www.amazon.com/dp/B0G34V2YR9) [**Sundaze Matte White Touch-Up Paint Pen Kit - Wall Kitchen Cabinet Furniture Wood Door Touch Up - 3 Color Shades Instantly Repair & Restore Scratches Chips Stains - Mix to Perfect Color Match**Sundaze**$8.95**4.5★**▲ 153%**](https://www.amazon.com/dp/B0G65GN8NQ) [**White Touch Up Paint White Paint for Walls Doors Cabinets & Furniture High Adhesion Low Odor Semi-Gloss Finish 30ML**Vigorder**$9.85**4.5★**▲ 137%**](https://www.amazon.com/dp/B0GBVGPB43) [**White Touch Up Paint Pen - Multi Surface White Paint for Cabinets Furniture Wall Door Metal Wood & Enamel Appliance Scratch Repair - High Coverage Quick Dry & Waterproof (1.5 Oz Semi-Gloss)**Tailgenci**$9.88**4.3★**▲ 134%**](https://www.amazon.com/dp/B0GH8H119Y) [**White Touch Up Paint High-Gloss Multi Surface Acrylic White Touch Up Paint Pen Scratch Repair for Metal Walls Cabinets Appliances Wood Door Furniture Enamel 1.5 Fl Oz**SENVEN**$9.67**4.2★**▲ 96%**](https://www.amazon.com/dp/B0DCSH781Y)
**~~View all trending →~~**
## **What buyers say about white touch up paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**22%
*“it was easy to work with”*
**Paint Quality**12%
*“This touch-up paint is easy to use”*
**Quality-Overall**10%
*“Great product matched perfectly”*
**Color**7%
*“Perfect color”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Efficiency**4%
*“Effective for the cover ups”*
**Scratch Resistance**4%
*“helped cover scratches”*
**Moist/Dry**4%
*“Love doing touch ups with this -,quick drying and very handy”*
**Coverage**4%
*“Good coverage”*
**Value For Money**3%
*“Good deal”*
### **What buyers complain about **
**Paint Quality**22%
*“small paint chips”*
**Color**12%
*“Color not match”*
**Quality-Overall**7%
*“Bad quality”*
**Value For Money**6%
*“It's kinda expensive”*
**Functionality-Overall**6%
*“Barely worked”*
**Ease Of Use**6%
*“Not user friendly”*
**Thickness**4%
*“Too thick to brush on nicely not easy to work with”*
**Durability**3%
*“Product breaks easily”*
**Ease Of Cleaning**3%
*“Makes a mess”*
**Leak-Proof**3%
*“This is just a liquid that drips everywhere”*
### **Top return reasons **
**Paint Quality**39%
**Color**25%
**Functionality-Overall**7%
**Size-Overall**6%
**Advertised Vs Actual Product**5%
**Value For Money**3%
**Display Colors**3%
**Leak-Proof**1%
**Defective Material/Parts**1%
**Product Condition**1%
## **Common questions**
- **Is white touch up paint profitable to sell on Amazon United States?**
- The niche generates $101K/yr across 24 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +7.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the white touch up paint niche?**
- 20 brands and 73 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in white touch up paint?**
- Top complaints mined from reviews: Paint Quality, Color, Quality-Overall. The return rate is 1.6%.
- **When does demand for white touch up paint peak?**
- Demand peaks in Aug; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the white touch up paint niche?**
- Listings span $1.75–$21.95; the average listing price is $10.58 (sweet spot $15–$100). The average incumbent carries 2,240 reviews — the moat a new listing must climb.
## **Related niches in Tools & Home Improvement**
- 73 [**solar outdoor lights**](https://flapen.com/research/us/tools-home-improvement/solar-outdoor-lights)$30.2M/yr+39.8%**Launch it**- 73 [**shower lamp**](https://flapen.com/research/us/tools-home-improvement/shower-lamp)$2.8M/yr+30.2%**Launch it**- 73 [**solar flowers**](https://flapen.com/research/us/tools-home-improvement/solar-flowers)$607K/yr+52.0%**Worth a look**- 73 [**american flag lights**](https://flapen.com/research/us/tools-home-improvement/american-flag-lights)$465K/yr+736.5%**Worth a look**- 73 [**solar fairy lights**](https://flapen.com/research/us/tools-home-improvement/solar-fairy-lights)$3.5M/yr+64.6%**Launch it**- 73 [**solar watering can with cascading lights**](https://flapen.com/research/us/tools-home-improvement/solar-watering-can-with-cascading-lights)$304K/yr+124.3%**Worth a look**[**All Tools & Home Improvement niches **](https://flapen.com/research/us/tools-home-improvement)