---
title: "White Rodgers Thermostat — $269K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/white-rodgers-thermostat"
last_updated: "2026-08-08T10:22:09.264Z"
locale: en
meta:
description: "Niche score 39/100 · $269K/yr market · 130K searches/yr · $60.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · $269K/yr market · 130K searches/yr · $60.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Rodgers Thermostat — $269K/yr Amazon US Niche (2026) - Flapen"
---
# **white rodgers thermostat**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 49Growth 24Conversion 43Competition 47Returns 17Price range 67Avg price 89Brand share 4Review moat 41Quality gap 45
**Avg price**
**Great****$60.79**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$24.33–$137.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$269K**
$269K/yr · 130K searches
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,388.29**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-1.9%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****7.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, white rodgers thermostat is a $269K/yr Amazon United States market (130K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white rodgers thermostat market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$365K–$486K**
- units × avg price
- **Conversion rate**
- **3.4%**
- **Avg BSR**
- **#79**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**124**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 99%
**Open market**
**0%**
- White-Rodgers80% - Sensi10% - White - Rodgers4% - Emerson3% - Riseem2% - Miuputake1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.9% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/white-rodgers-thermostat/trend)
## **Top white rodgers thermostat search terms**
- **emerson thermostats**55K/yr-0.1%3.5% conv. - **white rodgers thermostat**39K/yr-8.4%2.9% conv. - **emerson thermostat**13K/yr+2.9%5.1% conv. - **white rogers thermostats**11K/yr-24.2%9.1% conv. - **white rodgers thermostats for home**6K/yr+68.7%5.6% conv. - **white-rodgers thermostat**6K/yr+1.0%3.3% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/white-rodgers-thermostat/search-terms)
## **Top white rodgers thermostat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$13K10%$27K15%$40K20%$54K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Emerson 1F83C-11NP Conventional (1H/1C) Non-Programmable Thermostat White**White-Rodgers**$44.60**4.6★1,150 rev](https://www.amazon.com/dp/B0175SZXCY) [2**White-Rodgers 80 Series Classic Non-Programmable Thermostat 1F89-344**White-Rodgers**$41.81**4.6★1,190 rev](https://www.amazon.com/dp/B00204O7EY) [3**White-Rodgers 70 Series Classic Non-Programmable Thermostat 1F78-144**White-Rodgers**$29.52**4.5★347 rev](https://www.amazon.com/dp/B0012H0BBI) [4**Sensi Smart Thermostat Wi-Fi DIY Alexa Energy Star Certified ST55**Sensi**$83.85**4.4★22,863 rev](https://www.amazon.com/dp/B01NB1OB0I) [5**White-Rodgers Classic 80 Programmable Digital Thermostat 1F87-361**White-Rodgers**$80.40**4.6★168 rev](https://www.amazon.com/dp/B0020K5DK0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NonProgrammable Thermostat for Home Digital Energy-Saving Thermostat Single-Stage Systems 1 Heat/1 Cool Easy DIY Install White Backlight**Riseem**$24.33**652 rev1y ago](https://www.amazon.com/dp/B0DNDS8PKF) [**NonProgrammable Thermostat for House Digital Energy-Saving Thermostat Single-Stage Systems 1 Heat/1 Cool Easy DIY Install Blue Backlight**Miuputake**$24.43**374 rev1y ago](https://www.amazon.com/dp/B0DN9HV7B9) [**Sensi Smart Thermostat Wi-Fi DIY Alexa Energy Star Certified ST55**Sensi**$83.85**22,863 rev9y ago](https://www.amazon.com/dp/B01NB1OB0I) [**Sensi Touch Smart Thermostat by Emerson with Touchscreen Color Display Programmable Wi-Fi Mobile App Easy DIY Data Privacy Works with Alexa Energy Star Certified ST75 - Black C-Wire Required**Sensi**$111.75**14,180 rev9y ago](https://www.amazon.com/dp/B01N3CEUDH) [**Emerson 1F83C-11NP Conventional (1H/1C) Non-Programmable Thermostat White**White-Rodgers**$44.60**1,150 rev10y ago](https://www.amazon.com/dp/B0175SZXCY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**White-Rodgers 80 Series Non-Programmable Heat Pump Thermostat 1F83H-21NP**White-Rodgers**$52.95**4.7★**▲ 101%**](https://www.amazon.com/dp/B017ES1OUA) [**NonProgrammable Thermostat for House Digital Energy-Saving Thermostat Single-Stage Systems 1 Heat/1 Cool Easy DIY Install Blue Backlight**Miuputake**$24.43**4.6★**▲ 63%**](https://www.amazon.com/dp/B0DN9HV7B9) [**White-Rodgers 90 Series Blue Programmable Universal Thermostat 1F95-1291**White-Rodgers**$111.78**4.2★**▲ 58%**](https://www.amazon.com/dp/B0020K7HIG) [**White-Rodgers 70 Series Classic Non-Programmable Thermostat 1F78-144**White-Rodgers**$29.52**4.5★**▲ 39%**](https://www.amazon.com/dp/B0012H0BBI) [**NonProgrammable Thermostat for Home Digital Energy-Saving Thermostat Single-Stage Systems 1 Heat/1 Cool Easy DIY Install White Backlight**Riseem**$24.33**4.5★**▲ 29%**](https://www.amazon.com/dp/B0DNDS8PKF)
**~~View all trending →~~**
## **What buyers say about white rodgers thermostat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**36%
*“Ease of install”*
**Ease Of Use**16%
*“Easy to read”*
**Value For Money**9%
*“Excellent value”*
**Quality-Overall**7%
*“Perfect for my needs”*
**Efficiency**6%
*“Super efficient”*
**Connectivity-Overall**4%
*“Connects well”*
**Remote Control**2%
*“Easy to use, easy to program and provides excellent remote control and information”*
**Instructions/User Manual/Troubleshooting**2%
*“Easy to read instructions”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Sensor**1%
*“Good smart thermostat”*
### **What buyers complain about **
**Connectivity-Overall**28%
*“loses connection at times”*
**Functionality-Overall**9%
*“wouldn't work right”*
**Durability**8%
*“Broke after just a few months”*
**Assembly/Installation**6%
*“difficult to set up”*
**Quality-Overall**5%
*“Poor quality”*
**Compatibility-Overall**4%
*“Not compatible”*
**Instructions/User Manual/Troubleshooting**4%
*“Complicated with useless instructions”*
**Value For Money**4%
*“Not worth the money”*
**Battery Life**3%
*“2 weeks later batteries dead”*
**Advertised Vs Actual Product**3%
*“False description leads to 2 stars”*
### **Top return reasons **
**Compatibility-Overall**34%
**Functionality-Overall**18%
**Connectivity-Overall**17%
**Defective Material/Parts**5%
**Advertised Vs Actual Product**5%
**Size-Overall**4%
**Assembly/Installation**3%
**Value For Money**3%
**Display-Overall**3%
**Product Condition**2%
## **Common questions**
- **Is white rodgers thermostat profitable to sell on Amazon United States?**
- The niche generates $269K/yr across 21 tracked products. 90-day search growth is -1.9%. Flapen's verdict: Skip it (39/100).
- **How competitive is the white rodgers thermostat niche?**
- 6 brands and 124 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in white rodgers thermostat?**
- Top complaints mined from reviews: Connectivity-Overall, Functionality-Overall, Durability. The return rate is 7.3% — above our launch gate.
- **When does demand for white rodgers thermostat peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the white rodgers thermostat niche?**
- Listings span $24.33–$137.25; the average listing price is $60.79 (sweet spot $15–$100). The average incumbent carries 2,388 reviews — the moat a new listing must climb.
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