---
title: "Products — white paper lanterns - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/white-paper-lanterns/products"
last_updated: "2026-08-08T11:47:56.141Z"
locale: en
meta:
  description: "Niche score 44/100 · $98K/yr market · 121K searches/yr · $14.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · $98K/yr market · 121K searches/yr · $14.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — white paper lanterns - Flapen"
---

# **white paper lanterns**

**Skip it**

A small market ($98K/yr) — this niche doesn't clear our bar today.

Market size 24Growth 53Conversion 63Competition 38Returns 32Price range 49Avg price 70Brand share 57Review moat 64Quality gap 24

**Avg price**

**Good****$14.42**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****955.58**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****5.6%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+24.3%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****$7.18–$22.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****4.5%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****$98K**

$98K/yr · 121K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

## Products