---
title: "White Paint for Wall — $265K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/white-paint-for-wall"
last_updated: "2026-08-07T20:17:51.964Z"
locale: en
meta:
description: "Niche score 52/100 · $265K/yr market · 292K searches/yr. A deep review moat (4,917 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $265K/yr market · 292K searches/yr. A deep review moat (4,917 avg reviews) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Paint for Wall — $265K/yr Amazon US Niche (2026) - Flapen"
---
# **white paint for wall**
**Worth a look**
Shows a sweet-spot price point ($19.49 avg), but a deep review moat (4,917 avg reviews) keeps it on the watch list.
Market size 49Growth 29Conversion 55Competition 42Returns 72Price range 83Avg price 86Brand share 43Review moat 25Quality gap 78
**Avg price**
**Great****$19.49**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.42–$109.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$265K**
$265K/yr · 292K searches
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+2.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,916.59**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, white paint for wall is a $265K/yr Amazon United States market (292K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white paint for wall market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$244K–$292K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **—flat
**Sellers**
**66**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 97%
**Open market**
**16%**
- Rust-Oleum28% - Zinsser26% - Anirun11% - Nozerix8% - DWIL6% - EVOLVE5% - Open — no brand owns it (7 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.
6K4KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/white-paint-for-wall/trend)
## **Top white paint for wall search terms**
- **white paint for wall**81K/yr-3.0%4.7% conv. - **pintura blanca para pared**69K/yr-0.3%1.6% conv. - **white wall paint**55K/yr+7.4%4.9% conv. - **white interior paint**16K/yr+24.9%3.3% conv. - **flat white paint**16K/yr-3.7%4.0% conv. - **white paint for walls**14K/yr+14.1%3.9% conv. - **white paint wall**9K/yr+4.7%5.3% conv. - **white latex paint**8K/yr+2.1%5.0% conv. - **wall paint white**6K/yr+11.9%4.0% conv. - **white house paint**5K/yr+16.7%4.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/white-paint-for-wall/search-terms)
## **Top white paint for wall products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$27K20%$53K30%$80K40%$106K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zinsser 02774 PERMA-WHITE Mold & Mildew Proof Interior Paint Quart Eggshell White**Zinsser**$15.51**4.5★1,638 rev](https://www.amazon.com/dp/B000LNYBOW) [2**Rust-Oleum Painters Touch Latex Brush-On Paint Semi-Gloss White**Rust-Oleum**$16.71**4.5★31,417 rev](https://www.amazon.com/dp/B000C02BKA) [3**Rust-Oleum Painters Touch Latex Brush-On Paint Flat White**Rust-Oleum**$9.76**4.5★31,417 rev](https://www.amazon.com/dp/B000I1E95I) [4**White Paint White Paint for Wall White Touch up Paint for Walls with Roller 100g Water Based Low Odor Quick-drying Suitable for Covering Stains Scratches Graffiti DIY**Nozerix**$9.79**4.2★143 rev](https://www.amazon.com/dp/B0FN3Q63XF) [5**Anirun White Paint Touch-Up Paint for Furniture Cabinets Wood No Sanding Fast Drying Water Based Multi Surface 6.35 oz**Anirun**$14.10**4.0★773 rev](https://www.amazon.com/dp/B0F28NJX78)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wall Paint 17.64oz White Touch-up Paint for Walls with Roller Brush Water-Based and Low Odor Wall Repair Kit Apply for Walls and Ceilings Ready to Use Interior Paint Covers Stains Graffiti**Galitoon**$14.30**27 rev3mo ago](https://www.amazon.com/dp/B0GWHXMS2W) [**EVOLVE All Purpose Whites Paint & Primer Flat (Bright White) 1 Gallon Interior Latex Excellent Touch-Up High Hiding Durable Paint for Walls & Ceilings**EVOLVE**$29.41**131 rev7mo ago](https://www.amazon.com/dp/B0G546FCBB) [**White Paint for Wall 17.6 Floz Wall Touch Up Paint With Roller**Meuvcol**$14.63**118 rev9mo ago](https://www.amazon.com/dp/B0FXSC6R6D) [**Hensire White Interior Wall Paint Water Based Matte 17oz**Generic**$14.70**32 rev9mo ago](https://www.amazon.com/dp/B0FVLC9ZS2) [**EVOLVE All Purpose Whites Paint & Primer Flat (Bright White) 5 Gallon Interior Latex Excellent Touch-Up High Hiding Durable Paint for Walls & Ceilings**EVOLVE**$109.47**131 rev10mo ago](https://www.amazon.com/dp/B0FQ68JQ5G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wall Paint 17.64oz White Touch-up Paint for Walls with Roller Brush Water-Based and Low Odor Wall Repair Kit Apply for Walls and Ceilings Ready to Use Interior Paint Covers Stains Graffiti**Galitoon**$14.30**4.7★**▲ 274%**](https://www.amazon.com/dp/B0GWHXMS2W) [**White Touch Up Paint Pen White Paint for Wall Door Cabinets Furniture Enamel (Semi-Gloss 30ML)**Vigorder**$9.86**4.4★**▲ 176%**](https://www.amazon.com/dp/B0FFSVF24B) [**White Touch Up Paint High-Gloss Multi Surface Acrylic White Touch Up Paint Pen Scratch Repair for Metal Walls Cabinets Appliances Wood Door Furniture Enamel 1.5 Fl Oz**SENVEN**$9.67**4.2★**▲ 172%**](https://www.amazon.com/dp/B0DCSH781Y) [**EVOLVE All Purpose Whites Paint & Primer Flat (Bright White) 5 Gallon Interior Latex Excellent Touch-Up High Hiding Durable Paint for Walls & Ceilings**EVOLVE**$109.47**4.0★**▲ 161%**](https://www.amazon.com/dp/B0FQ68JQ5G) [**Anirun White Paint Touch-Up Paint for Furniture Cabinets Wood No Sanding Fast Drying Water Based Multi Surface 6.35 oz**Anirun**$14.10**4.0★**▲ 101%**](https://www.amazon.com/dp/B0F28NJX78)
**~~View all trending →~~**
## **What buyers say about white paint for wall**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**17%
*“Happy with my paint”*
**Ease Of Use**12%
*“Easy to use”*
**Quality-Overall**10%
*“Overall, really good primer”*
**Coverage**7%
*“Consistent Coverage”*
**Moist/Dry**6%
*“The color matched perfectly and dried quickly”*
**Advertised Vs Actual Product**5%
*“As described”*
**Value For Money**5%
*“Good Deal”*
**Color**5%
*“The color was perfect”*
**Scratch Resistance**4%
*“helped cover scratches”*
**Ease Of Cleaning**4%
*“for basic small clean-up it blends in well from a normal distance”*
### **What buyers complain about **
**Paint Quality**24%
*“Terrible paint”*
**Size-Overall**10%
*“Did not fit”*
**Color**9%
*“Not quite White”*
**Thickness**6%
*“To thick”*
**Quality-Overall**6%
*“Really poor performing product”*
**Value For Money**5%
*“Waaay too small for the price charged”*
**Coverage**5%
*“it just didn't seem to have good coverage”*
**Functionality-Overall**4%
*“Did not work”*
**Ease Of Use**4%
*“its not usable”*
**Smell**2%
*“The paint has an unusually strong odor”*
### **Top return reasons **
**Paint Quality**47%
**Color**18%
**Size-Overall**11%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Functionality-Overall**4%
**Leak-Proof**3%
**Product Condition**1%
**Quality-Overall**1%
**Coverage**1%
## **Common questions**
- **Is white paint for wall profitable to sell on Amazon United States?**
- The niche generates $265K/yr across 22 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +2.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the white paint for wall niche?**
- 13 brands and 66 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in white paint for wall?**
- Top complaints mined from reviews: Paint Quality, Size-Overall, Color. The return rate is 2.1%.
- **When does demand for white paint for wall peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the white paint for wall niche?**
- Listings span $9.42–$109.47; the average listing price is $19.49 (sweet spot $15–$100). The average incumbent carries 4,917 reviews — the moat a new listing must climb.
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