---
title: "White Outdoor Wall Lights — $86K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/white-outdoor-wall-lights"
last_updated: "2026-08-07T01:11:22.729Z"
locale: en
meta:
description: "Niche score 56/100 · $86K/yr market · 64K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $86K/yr market · 64K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Outdoor Wall Lights — $86K/yr Amazon US Niche (2026) - Flapen"
---
# **white outdoor wall lights**
**Worth a look**
Shows a sweet-spot price point ($46.99 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 21Growth 56Conversion 36Competition 91Returns 37Price range 79Avg price 94Brand share 92Review moat 73Quality gap 24
**Avg price**
**Great****$46.99**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Price range**
**Great****$10.18–$115.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****563.49**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+29.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$86K**
$86K/yr · 64K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, white outdoor wall lights is a $86K/yr Amazon United States market (64K searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white outdoor wall lights market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$70K–$94K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#343**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**45 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**43%**
Top 20: 85%
**Top-5 click share**
**24%**
Top 20: 54%
**Open market**
**51%**
- Darkaway10% - VIANIS9% - LIT-PaTH9% - WIHTU7% - WISBEAM7% - MULANDI6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +29.5% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/white-outdoor-wall-lights/trend)
## **Top white outdoor wall lights search terms**
- **white outdoor wall lights**11K/yr+6.2%0.9% conv. - **white porch lights outdoor**10K/yr+25.9%1.2% conv. - **white porch light**10K/yr+20.8%1.9% conv. - **white outdoor light fixture**9K/yr+77.4%1.7% conv. - **white outside lights for house**5K/yr+50.0%1.2% conv. - **white outdoor light**5K/yr+53.6%2.0% conv. - **white outdoor lights for house**5K/yr+19.2%1.5% conv. - **white porch lights**5K/yr+76.4%1.2% conv. - **porch light white**4K/yr-9.2%2.1% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/white-outdoor-wall-lights/search-terms)
## **Top white outdoor wall lights products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$3K6%$5K8%$7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LIT-PaTH Outdoor Wall Light Fixture Rustproof Aluminum Clear Glass**LIT-PaTH**$23.05**4.6★881 rev](https://www.amazon.com/dp/B0D718YF7M) [2**WIHTU Outdoor Front Porch Light Wall Mount Exterior Lighting Fixture 1Pack**WIHTU**$31.80**4.6★836 rev](https://www.amazon.com/dp/B0D62486SF) [3**MULANDI Die-Cast Aluminum & Glass Dusk to Dawn Photocell-Controlled Outdoor Wall Light IP65 Waterproof Outdoor Light Fixture E26 Base (60W Max) Porch Light ETL UL CSA Qualified White**MULANDI**$27.81**4.4★38 rev](https://www.amazon.com/dp/B0F6Y8DYW7) [4**JOKAONOTL Porch Lights with GFCI Outlets Dusk to Dawn Outdoor Wall Lights Waterproof Exterior Lighting Fixtures Modern Outside Lights Wall Mount for House Patio Garage White 11.8H 1PC**JOKAONOTL**$44.75**4.6★496 rev](https://www.amazon.com/dp/B0CZXFZW4S) [5**EMART Plastic Outdoor Wall Light Fixtures Porch Sconces(2 Pack White)**EMART**$38.39**4.4★2,869 rev](https://www.amazon.com/dp/B0B15B18S8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FNYUSLET 2 Pack White Exterior Lighting Fixtures Wall Mount Outside Front Porch Lights for House Outdoor Lantern Lamp Waterproof Wall Sconce Lights Coach Light for Garage Entryway**FNYUSLET**$47.79**142 rev9mo ago](https://www.amazon.com/dp/B0FNWV7XMD) [**OPAXIS White Outdoor Light Fixture Dusk to Dawn Porch Lights Outdoor Exterior Wall Light with Ripple Glass Square Outside Lights for Patio Anti-Rust Garage Wall Sconce Light Photocell Auto On/Off**OPAXIS**$44.81**30 rev11mo ago](https://www.amazon.com/dp/B0FNJMBQQR) [**MULANDI Die-Cast Aluminum & Glass Dusk to Dawn Photocell-Controlled Outdoor Wall Light IP65 Waterproof Outdoor Light Fixture E26 Base (60W Max) Porch Light ETL UL CSA Qualified White**MULANDI**$27.81**38 rev1y ago](https://www.amazon.com/dp/B0F6Y8DYW7) [**MULANDI Outdoor Light Fixture Classic Die-Cast Aluminum & Tempered Glass Porch Light for House E26 Base (60W Max) Waterproof Wall Lantern for Front Door Garage Garden ETL Qualified White 1 Pack**MULANDI**$18.12**55 rev1y ago](https://www.amazon.com/dp/B0F6Y7RLV5) [**OPAXIS White Porch Lights Outdoor with Dusk to Dawn Sensor Modern Outside Wall Lights with Seed Glass Aluminum Waterproof and Anti-Rust Outside Lights for House Garage Garden Entryway Doorway**OPAXIS**$41.45**89 rev1y ago](https://www.amazon.com/dp/B0F52TZ3M7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OPAXIS White Outdoor Light Fixture Dusk to Dawn Porch Lights Outdoor Exterior Wall Light with Ripple Glass Square Outside Lights for Patio Anti-Rust Garage Wall Sconce Light Photocell Auto On/Off**OPAXIS**$44.81**4.8★**▲ 229%**](https://www.amazon.com/dp/B0FNJMBQQR) [**2 Pack White Dusk to Dawn Front Porch Lighting Fixtures Wall Mount Sensor Outside Exterior Lights for House Outdoor Lantern Lamp Waterproof Wall Sconce Lights Coach Light for Garage Entryway**FNYUSLET**$45.04**4.5★**▲ 78%**](https://www.amazon.com/dp/B0F4K7XGV2) [**WISBEAM 2 Pack Outdoor Wall Light White Wall Sconce for House Porch Lighting Fixture E26 Base 60W Max Metal Housing Plus Glass Wet Location Rated ETL Qualified Bulbs not Included**WISBEAM**$42.14**4.7★**▲ 64%**](https://www.amazon.com/dp/B0D13W62VB) [**WISBEAM 2 Packs White Outdoor Wall Lantern Black Exterior Waterproof Wall Sconce for House Aluminum Housing Plus Glass Wet Location Rated ETL Qualified Bulbs Not Included**WISBEAM**$27.66**4.6★**▲ 53%**](https://www.amazon.com/dp/B0D8J5X442) [**FNYUSLET 2 Pack White Exterior Lighting Fixtures Wall Mount Outside Front Porch Lights for House Outdoor Lantern Lamp Waterproof Wall Sconce Lights Coach Light for Garage Entryway**FNYUSLET**$47.79**4.7★**▲ 40%**](https://www.amazon.com/dp/B0FNWV7XMD)
**~~View all trending →~~**
## **What buyers say about white outdoor wall lights**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**30%
*“Bright Light”*
**Assembly/Installation**17%
*“Easy to Mount”*
**Quality-Overall**13%
*“Great quality light”*
**Value For Money**9%
*“Great deal”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Design-Overall**4%
*“looks beautiful”*
**Size-Overall**3%
*“Good fit”*
**Motion Detection**2%
*“Motion detection is good”*
**Efficiency**2%
*“It performs well”*
**Shape/Style**1%
*“I like the styling of it”*
### **What buyers complain about **
**Quality-Overall**12%
*“Poor quality”*
**Rusts/Corrodes**11%
*“rust quickly”*
**Durability**9%
*“Not as Long Lasting as Expected”*
**Size-Overall**8%
*“But I had to return them because we could not find backing to fit them”*
**Advertised Vs Actual Product**6%
*“Not as advertised”*
**Color**4%
*“The corners are all bending and changing colors”*
**Design-Overall**4%
*“BAD DESIGN”*
**Assembly/Installation**4%
*“Infuriating considering I had to pay to have it installed”*
**Product Condition**3%
*“Used item repackaged and sold as new”*
**Functionality-Overall**3%
*“May not work”*
### **Top return reasons **
**Size-Overall**49%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**6%
**Value For Money**6%
**Functionality-Overall**6%
**Color**4%
**Brightness/Shine/Glow**3%
**Bulb Flicker/Dimming/Color**3%
**Quality-Overall**2%
**Compatibility-Overall**2%
## **Common questions**
- **Is white outdoor wall lights profitable to sell on Amazon United States?**
- The niche generates $86K/yr across 85 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +29.5%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the white outdoor wall lights niche?**
- 45 brands and 66 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in white outdoor wall lights?**
- Top complaints mined from reviews: Quality-Overall, Rusts/Corrodes, Durability. The return rate is 4.0%.
- **When does demand for white outdoor wall lights peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the white outdoor wall lights niche?**
- Listings span $10.18–$115.87; the average listing price is $46.99 (sweet spot $15–$100). The average incumbent carries 563 reviews — the moat a new listing must climb.
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