---
title: "White Outdoor Lights — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/white-outdoor-lights"
last_updated: "2026-08-08T13:25:43.148Z"
locale: en
meta:
description: "Niche score 56/100 · $68K/yr market · 56K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $68K/yr market · 56K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Outdoor Lights — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **white outdoor lights**
**Worth a look**
Shows a sweet-spot price point ($32.36 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 17Growth 75Conversion 47Competition 79Returns 28Price range 85Avg price 95Brand share 87Review moat 26Quality gap 35
**Avg price**
**Incredible****$32.36**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$6.73–$72.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Growth**
**Great****+60.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,943.51**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$68K**
$68K/yr · 56K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, white outdoor lights is a $68K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 56/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white outdoor lights market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$97K–$129K**
- units × avg price
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#252**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**25 **▲rising
**Sellers**
**35**
**Top-5 brand share**
**48%**
Top 20: 96%
**Top-5 click share**
**36%**
Top 20: 78%
**Open market**
**46%**
- Brightown19% - SUNTHIN11% - Banord6% - Brightech6% - SUFEIMAS5% - Tswayflort5%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +60.7% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/white-outdoor-lights/trend)
## **Top white outdoor lights search terms**
- **white outdoor string lights**19K/yr+86.1%3.1% conv. - **outdoor string lights white**8K/yr+69.0%2.5% conv. - **outdoor string lights white cord**7K/yr+113.5%3.7% conv. - **white patio lights**6K/yr+54.1%2.1% conv. - **warm led string lights**9K/yr+0.6%0.7% conv. - **outdoor lights white**6K/yr+34.1%1.4% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/white-outdoor-lights/search-terms)
## **Top white outdoor lights products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$5K12%$8K16%$11K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brightown Outdoor String Lights 50FT 25 G40 Bulbs Shatterproof Patio Lights IP65 Waterproof Dimmable Hanging Connectable Globe LED Outdoor Lights for Backyard Bistro Porch Deck Balcony White**Brightown**$29.19**4.7★4,767 rev](https://www.amazon.com/dp/B0BRZVHGBC) [2**Brightech Ambience Pro Waterproof LED Outdoor String Lights 48 Ft Hanging Dimmable Vintage Edison Bulbs 15 Bulbs 2W**Brightech**$50.61**4.8★1,168 rev](https://www.amazon.com/dp/B01MUANA07) [3**Brightown Outdoor String Lights 29FT G40 LED IP65 Waterproof Patio Lights**Brightown**$18.87**4.5★223 rev](https://www.amazon.com/dp/B0CPPHMVH2) [4**SUFEIMAS 100FT White Outdoor String Lights IP65 Waterproof 30+2 Plastic LED Bulbs 2700K White Patio String Lights for Outside Porch Pergola Backyard Bistro Garden Wedding Lights**SUFEIMAS**$64.61**4.6★1,447 rev](https://www.amazon.com/dp/B0DJ2NGRVK) [5**Tswayflort Outdoor String Lights 100 Feet LED Patio Lights 53 Plastic Edison Bulbs (3 Spare) Waterproof Connectable Hanging Light for Backyard Porch Balcony Party Decor White**Tswayflort**$32.25**4.4★54 rev](https://www.amazon.com/dp/B0D46C8ZKF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SUNTHIN 50FT Outdoor White String Light with 16 1W LED Shatterproof Filament Bulb for Patio Lights Backyard Porch Party Lights**SUNTHIN**$39.84**8,323 rev6mo ago](https://www.amazon.com/dp/B0GKFSJGLT) [**Banord Outdoor String Lights 50FT Waterproof Patio Lights with 1W Dimmable LED Bulbs Hanging String Lights for Outdoor Backyard Garden Deck Porch Gazebo Balcony Camping Party(White)**Banord**$38.57**5,257 rev7mo ago](https://www.amazon.com/dp/B0GD6V5SZH) [**Brightever 100FT Outdoor String Lights with Remote Dimmable LED Patio Lights with 32 ST38 Shatterproof Vintage Bulbs 2700K Warm White 3 Modes 2 Timer Outside Light for Yard Deck Cafe White**Brightever**$34.35**69 rev11mo ago](https://www.amazon.com/dp/B0F9PXWNFL) [**Bosceos Outdoor G40 LED Globe String Lights 25FT Dimmable Shatterproof Waterproof Patio Lights with 12+2 Bulbs Connectable Commercial Hanging Light for Patio Balcony Backyard Party (White Wire)**Bosceos**$19.25**5,047 rev1y ago](https://www.amazon.com/dp/B0F6NR1N9G) [**Larkvue 100FT Outdoor String Lights LED Patio Lights with 32 Waterproof Shatterproof Dimmable A39 Hanging Bulbs(2 Spare) for Garden Wedding-White**Larkvue**$26.74**232 rev1y ago](https://www.amazon.com/dp/B0DNZ7PKGP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brightever 100FT Outdoor String Lights with Remote Dimmable LED Patio Lights with 32 ST38 Shatterproof Vintage Bulbs 2700K Warm White 3 Modes 2 Timer Outside Light for Yard Deck Cafe White**Brightever**$34.35**4.2★**▲ 204%**](https://www.amazon.com/dp/B0F9PXWNFL) [**SUNTHIN 50FT Outdoor White String Light with 16 1W LED Shatterproof Filament Bulb for Patio Lights Backyard Porch Party Lights**SUNTHIN**$39.84**4.7★**▲ 179%**](https://www.amazon.com/dp/B0GKFSJGLT) [**Bosceos Outdoor G40 LED Globe String Lights 25FT Dimmable Shatterproof Waterproof Patio Lights with 12+2 Bulbs Connectable Commercial Hanging Light for Patio Balcony Backyard Party (White Wire)**Bosceos**$19.25**4.6★**▲ 177%**](https://www.amazon.com/dp/B0F6NR1N9G) [**Banord Outdoor String Lights 50FT Waterproof Patio Lights with 1W Dimmable LED Bulbs Hanging String Lights for Outdoor Backyard Garden Deck Porch Gazebo Balcony Camping Party(White)**Banord**$38.57**4.7★**▲ 173%**](https://www.amazon.com/dp/B0GD6V5SZH) [**LED Outdoor String Lights 100ft ST38 White Waterproof Patio Lights with 50 Vintage Shatterproof Bulbs(3 Spare) Dimmable Outside Hanging Edison String Lights for Backyard Porch Balcony Warm White**Pogestrand**$39.11**4.5★**▲ 127%**](https://www.amazon.com/dp/B0FRFLHMCD)
**~~View all trending →~~**
## **What buyers say about white outdoor lights**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**40%
*“Great lights”*
**Quality-Overall**13%
*“Quality product received promptly”*
**Value For Money**8%
*“Good for the price”*
**Color**8%
*“Almost a golden color”*
**Advertised Vs Actual Product**5%
*“As Advertised”*
**Durability**4%
*“they seem very durable”*
**Ease Of Use**4%
*“Easy to use”*
**Size-Overall**2%
*“Fit perfect”*
**Design-Overall**2%
*“Wonderful Decoration”*
**Efficiency**1%
*“Works great”*
### **What buyers complain about **
**Durability**28%
*“broke immediately”*
**Quality-Overall**16%
*“Absolute garbage”*
**Bulb Flicker/Dimming/Color**15%
*“They shouldnt be dimming at all”*
**Brightness/Shine/Glow**6%
*“Not very bright”*
**Functionality-Overall**5%
*“Did Not Work”*
**Maintenance And Repair**3%
*“And the bulbs are not replaceable”*
**Color**2%
*“I do wish the color temp was a bit more yellow”*
**Value For Money**2%
*“Costly for this to happen already”*
**Suitable For Outdoor**2%
*“Not for outdoor use”*
**Water Resistance**2%
*“Not waterproof”*
### **Top return reasons **
**Size-Overall**17%
**Advertised Vs Actual Product**13%
**Brightness/Shine/Glow**13%
**Bulb Flicker/Dimming/Color**12%
**Color**12%
**Functionality-Overall**10%
**Value For Money**6%
**Defective Material/Parts**3%
**Quality-Overall**2%
**Product Condition**1%
## **Common questions**
- **Is white outdoor lights profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 41 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is +60.7%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the white outdoor lights niche?**
- 25 brands and 35 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in white outdoor lights?**
- Top complaints mined from reviews: Durability, Quality-Overall, Bulb Flicker/Dimming/Color. The return rate is 4.8%.
- **When does demand for white outdoor lights peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the white outdoor lights niche?**
- Listings span $6.73–$72.42; the average listing price is $32.36 (sweet spot $15–$100). The average incumbent carries 3,944 reviews — the moat a new listing must climb.
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