---
title: "White Masking Tape — $78K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/white-masking-tape"
last_updated: "2026-08-08T11:02:57.521Z"
locale: en
meta:
description: "Niche score 42/100 · $78K/yr market · 71K searches/yr · $6.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $78K/yr market · 71K searches/yr · $6.03 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "White Masking Tape — $78K/yr Amazon US Niche (2026) - Flapen"
---
# **white masking tape**
**Skip it**
Prices mostly outside the sweet spot ($3.50–$9.12) — this niche doesn't clear our bar today.
Market size 20Growth 43Conversion 99Competition 15Returns 97Price range 0Avg price 17Brand share 34Review moat 23Quality gap 52
**Conversion**
**Incredible****18.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+14.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****6,839.5**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$78K**
$78K/yr · 71K searches
**Avg price**
**Bad****$6.03**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****$3.50–$9.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, white masking tape is a $78K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white masking tape market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$60K–$75K**
- units × avg price
- **Conversion rate**
- **18.4%**
- **Avg BSR**
- **#1,158**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**9%**
- Amazon Basics44% - Baijixin16% - Zellykool11% - Scotch8% - SWRT7% - Duck7% - Open — no brand owns it (2 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +14.1% search growth over the last 90 days.
2K1KSpike '24Holiday '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/white-masking-tape/trend)
## **Top white masking tape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$12K30%$23K45%$35K60%$47K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Multi-Surface Masking Tape for Labeling 1.41 x 60 Yards Beige 1 Roll**Amazon Basics**$4.84**4.1★8,371 rev](https://www.amazon.com/dp/B0DNSM7HVM) [2**Baijixin 2 Inch Beige White Wide Masking Tape 2 Inch X 55 Yard**Baijixin**$6.12**4.3★2,075 rev](https://www.amazon.com/dp/B09W5CZQGL) [3**Zellykool Beige White Masking Tape 1 Inch x 55 Yards 2 Rolls**Zellykool**$6.12**4.4★1,110 rev](https://www.amazon.com/dp/B0BLYXZ4KK) [4**Duck 1265015 1.88 x 20 yd Winking Tape Single Roll White**Duck**$3.61**4.7★43,660 rev](https://www.amazon.com/dp/B002TOL3ZG) [5**G GINNVA White Masking Tape 1 Inch x 55 Yards 2 Rolls(Total 110 Yards) Medium-Adhesion Painting Tape No Residue Clean Removal for Painting Multi-Surface DIY Arts Crafts**G GINNVA**$9.12**4.2★98 rev](https://www.amazon.com/dp/B0FN6VSBWL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SWRT Masking Tape 1 Inch x 55 Yards 2 Rolls (110 Yards Total) White Tape for Painting Clean Removal Multi-Surface Paper Tape for Walls Crafts Labeling School & Home Use**SWRT**$5.56**114 rev4mo ago](https://www.amazon.com/dp/B0GR4M82VZ) [**SWRT Masking Tape 1 Inch x 55 Yards 4 Rolls (220 Yards Total) Strong Adhesive Easy Tear Clean Removal Painters Tape for Painting Labeling Crafts Home & Office White**SWRT**$8.66**395 rev10mo ago](https://www.amazon.com/dp/B0FR439W93) [**G GINNVA White Masking Tape 1 Inch x 55 Yards 2 Rolls(Total 110 Yards) Medium-Adhesion Painting Tape No Residue Clean Removal for Painting Multi-Surface DIY Arts Crafts**G GINNVA**$9.12**98 rev11mo ago](https://www.amazon.com/dp/B0FN6VSBWL) [**Amazon Basics Multi-Surface Masking Tape for Labeling 1.41 x 60 Yards Beige 1 Roll**Amazon Basics**$4.84**8,371 rev1y ago](https://www.amazon.com/dp/B0DNSM7HVM) [**DOAY 3 Pack White Masking Tape - Painters Tape 1 Inch Wide - Multi-Surface Water Resistant Indoor & Outdoor Use - 270FT Total - Artist Tape for Paint Wall Watercolor Car DIY (#4010)**DOAY**$7.81**244 rev1y ago](https://www.amazon.com/dp/B0DWY1Y1YP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SWRT Masking Tape 1 Inch x 55 Yards 2 Rolls (110 Yards Total) White Tape for Painting Clean Removal Multi-Surface Paper Tape for Walls Crafts Labeling School & Home Use**SWRT**$5.56**4.4★**▲ 249%**](https://www.amazon.com/dp/B0GR4M82VZ) [**SWRT Masking Tape 1 Inch x 55 Yards 4 Rolls (220 Yards Total) Strong Adhesive Easy Tear Clean Removal Painters Tape for Painting Labeling Crafts Home & Office White**SWRT**$8.66**4.4★**▲ 78%**](https://www.amazon.com/dp/B0FR439W93) [**Duck 1265015 1.88 x 20 yd Winking Tape Single Roll White**Duck**$3.61**4.7★**▲ 49%**](https://www.amazon.com/dp/B002TOL3ZG) [**G GINNVA White Masking Tape 1 Inch x 55 Yards 2 Rolls(Total 110 Yards) Medium-Adhesion Painting Tape No Residue Clean Removal for Painting Multi-Surface DIY Arts Crafts**G GINNVA**$9.12**4.2★**▲ 49%**](https://www.amazon.com/dp/B0FN6VSBWL) [**Amazon Basics Multi-Surface Masking Tape for Labeling 1.41 x 60 Yards Beige 1 Roll**Amazon Basics**$4.84**4.1★**▲ 40%**](https://www.amazon.com/dp/B0DNSM7HVM)
**~~View all trending →~~**
## **What buyers say about white masking tape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**36%
*“It sticks well”*
**Quality-Overall**13%
*“no major complaints”*
**Value For Money**9%
*“Worth the price”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Ease Of Use**7%
*“it comes in handy”*
**Color**5%
*“The color is nice”*
**Efficiency**3%
*“Works well”*
**Durability**3%
*“It does not break easily and thats good”*
**Strength**2%
*“Very Strong & Easy to work with”*
**Design-Overall**1%
*“Great product design”*
### **What buyers complain about **
**Adhesion/Stickiness**45%
*“Adhesive is terrible”*
**Quality-Overall**13%
*“Absolute garbage”*
**Thickness**9%
*“It is on the thinner side”*
**Ease Of Use**6%
*“hard to work with”*
**Value For Money**3%
*“Not worth a penny”*
**Color**3%
*“this product is not white”*
**Strength**3%
*“it's a strange kind of brittle”*
**Durability**2%
*“It falls apart when you try to pull it off the roll”*
**Functionality-Overall**2%
*“Didn't work”*
**Ease Of Cleaning**1%
*“Nearly impossible to get a clean strip off of it”*
### **Top return reasons **
**Adhesion/Stickiness**45%
**Color**12%
**Value For Money**10%
**Size-Overall**8%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**3%
**Functionality-Overall**2%
**Thin**2%
**Quality-Overall**2%
**Material Quality**1%
## **Common questions**
- **Is white masking tape profitable to sell on Amazon United States?**
- The niche generates $78K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +14.1%. Flapen's verdict: Skip it (42/100).
- **How competitive is the white masking tape niche?**
- 8 brands and 57 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in white masking tape?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Thickness. The return rate is 0.7%.
- **When does demand for white masking tape peak?**
- Demand peaks in Nov; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the white masking tape niche?**
- Listings span $3.50–$9.12; the average listing price is $6.03 (sweet spot $15–$100). The average incumbent carries 6,840 reviews — the moat a new listing must climb.
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