---
title: "White Mailbox — $379K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/white-mailbox"
last_updated: "2026-08-06T14:45:42.784Z"
locale: en
meta:
description: "Niche score 52/100 · $379K/yr market · 218K searches/yr · $70.55 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $379K/yr market · 218K searches/yr · $70.55 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Mailbox — $379K/yr Amazon US Niche (2026) - Flapen"
---
# **white mailbox**
**Worth a look**
Shows a sweet-spot price point ($70.55 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.
Market size 55Growth 56Conversion 31Competition 77Returns 42Price range 30Avg price 86Brand share 56Review moat 52Quality gap 30
**Avg price**
**Great****$70.55**
avg listing price — sweet spot $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Growth**
**Good****+28.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$379K**
$379K/yr · 218K searches
**Review moat**
**Good****1,407.6**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****$13.81–$297.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, white mailbox is a $379K/yr Amazon United States market (218K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in May. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white mailbox market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$353K–$423K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#221**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **54%**
- **Out of stock**
- **7.5%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **143 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**27 **▲rising
**Sellers**
**92**
**Top-5 brand share**
**71%**
Top 20: 96%
**Top-5 click share**
**38%**
Top 20: 77%
**Open market**
**23%**
- ARCHITECTURAL MAILBOXES36% - Gibraltar Mailboxes10% - RAINHOL10% - BlissBoard8% - Step26% - KYODOLED5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +28.8% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/white-mailbox/trend)
## **Top white mailbox search terms**
- **white mailbox**93K/yr+38.0%2.0% conv. - **white mailboxes for outside**31K/yr+5.4%2.0% conv. - **mailbox white**21K/yr+21.0%2.1% conv. - **white mailbox wall mount**11K/yr+38.0%2.3% conv. - **white mail box**9K/yr+37.8%2.0% conv. - **mailboxes for outside white**9K/yr+12.4%2.0% conv. - **white metal mailbox**7K/yr+33.8%2.0% conv. - **white wall mount mailbox**8K/yr+55.1%2.3% conv. - **white plastic mailbox**5K/yr+11.5%2.9% conv. - **large white mailbox**4K/yr+42.4%1.8% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/white-mailbox/search-terms)
## **Top white mailbox products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$11K6%$23K9%$34K12%$45K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mail Boxes for House Outside RAINHOL White 19 x 8.7 x 6.7 Inches**RAINHOL**$53.51**4.4★567 rev](https://www.amazon.com/dp/B0DFYKZSZ9) [2**Architectural Mailboxes Windsor Plastic Wall Mount Mailbox White Small**ARCHITECTURAL MAILBOXES**$18.76**4.0★550 rev](https://www.amazon.com/dp/B0BP32R3SM) [3**Gibraltar Mailboxes Parsons Medium Capacity Rust-Proof Plastic White Post-Mount Mailbox PL10W0201**Gibraltar Mailboxes**$26.34**4.5★3,236 rev](https://www.amazon.com/dp/B000O518YI) [4**Architectural Mailboxes Parsons Plastic Post Mount Mailbox Compatibility Code A PL10W0AM White Medium Capacity 1 Count (Pack of 1)**ARCHITECTURAL MAILBOXES**$17.73**4.6★4,274 rev](https://www.amazon.com/dp/B0BP2X7VNS) [5**KYODOLED Wall-Mount Mailbox Large Capacity Mail Box Galvanized Steel Rust-Proof Metal Post Box Mailboxes for Outside 15.7x9.9x4.9 White**KYODOLED**$31.30**4.6★4,827 rev](https://www.amazon.com/dp/B07Y9TGR23)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fumete White Mailboxes for Outside Metal Mail Box for House Outside Galvanized Steel Post Mount Rural Mailbox Standard Size 20 x 8.7 x 6.7 Inches**Fumete**$53.64**3 rev6mo ago](https://www.amazon.com/dp/B0GHNJQKTK) [**BlissBoard White Post Mount Galvanized Steel Mailbox 20 x 8.7 x 6.7 Inches**BlissBoard**$50.63**113 rev1y ago](https://www.amazon.com/dp/B0FHQ9J56W) [**BlissBoard White Post Mount Galvanized Steel Mailbox 20 x 8.7 x 6.7 Inches**BlissBoard**$49.59**108 rev1y ago](https://www.amazon.com/dp/B0FHQDP2JT) [**VERSASKY Wall-Mount Mailbox for Outside Large Capacity Rust-Proof Mail Box with Stay-Open Lid & Red Flag Kit Galvanized Steel Weather-Resistant Post Box for House Outside 10.5x4.3x14.2 White**VERSASKY**$28.38**71 rev1y ago](https://www.amazon.com/dp/B0DZXX334W) [**Mail Boxes for House Outside RAINHOL White 19 x 8.7 x 6.7 Inches**RAINHOL**$53.51**567 rev1y ago](https://www.amazon.com/dp/B0DFYKZSZ9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fumete White Mailboxes for Outside Metal Mail Box for House Outside Galvanized Steel Post Mount Rural Mailbox Standard Size 20 x 8.7 x 6.7 Inches**Fumete**$53.64**4.7★**▲ 224%**](https://www.amazon.com/dp/B0GHNJQKTK) [**Architectural Mailboxes Parsons Plastic Post Mount Mailbox Compatibility Code A PL10W0AM White Medium Capacity 1 Count (Pack of 1)**ARCHITECTURAL MAILBOXES**$17.73**4.6★**▲ 147%**](https://www.amazon.com/dp/B0BP2X7VNS) [**Architectural Mailboxes Windsor Plastic Wall Mount Mailbox White Small**ARCHITECTURAL MAILBOXES**$18.76**4.0★**▲ 129%**](https://www.amazon.com/dp/B0BP32R3SM) [**Mayne Newport Plus Mailbox Post with Standard Arm Weather-Resistant Durable Classic Design Easy-to-Install Outdoor Mailbox Post**Mayne**$113.58**4.0★**▲ 50%**](https://www.amazon.com/dp/B000VVP4JK) [**BlissBoard White Post Mount Galvanized Steel Mailbox 20 x 8.7 x 6.7 Inches**BlissBoard**$49.59**4.6★**▲ 48%**](https://www.amazon.com/dp/B0FHQDP2JT)
**~~View all trending →~~**
## **What buyers say about white mailbox**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**15%
*“Perfect fit”*
**Quality-Overall**15%
*“Decent quality”*
**Assembly/Installation**13%
*“Easy assembly”*
**Strength**11%
*“Easy to install and very sturdy”*
**Value For Money**9%
*“Fair price”*
**Advertised Vs Actual Product**6%
*“Just what I wanted”*
**Design-Overall**4%
*“It's built well”*
**Durability**3%
*“very durable”*
**Efficiency**2%
*“the door works well”*
**Storage Capacity**2%
*“Large capacity”*
### **What buyers complain about **
**Size-Overall**16%
*“Very large”*
**Quality-Overall**7%
*“Not great quality”*
**Strength**6%
*“Flimsy”*
**Ease Of Use**6%
*“It was not as easy as advertised”*
**Durability**6%
*“I don't believe it's durable”*
**Assembly/Installation**5%
*“Not a lot to put together”*
**Material Quality**4%
*“Cheap plastic”*
**Rusts/Corrodes**4%
*“Rusting”*
**Instructions/User Manual/Troubleshooting**3%
*“No instructions were included”*
**Locking Mechanism**3%
*“Very flimsy latch”*
### **Top return reasons **
**Size-Overall**57%
**Defective Material/Parts**5%
**Material Quality**5%
**Advertised Vs Actual Product**5%
**Quality-Overall**3%
**Color**3%
**Compatibility-Overall**3%
**Functionality-Overall**3%
**Value For Money**3%
**Locking Mechanism**2%
## **Common questions**
- **Is white mailbox profitable to sell on Amazon United States?**
- The niche generates $379K/yr across 50 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +28.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the white mailbox niche?**
- 27 brands and 92 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in white mailbox?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 3.7%.
- **When does demand for white mailbox peak?**
- Demand peaks in May; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the white mailbox niche?**
- Listings span $13.81–$297.36; the average listing price is $70.55 (sweet spot $15–$100). The average incumbent carries 1,408 reviews — the moat a new listing must climb.
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