---
title: "White Insulation Tape — $36K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/white-insulation-tape"
last_updated: "2026-08-08T09:37:48.325Z"
locale: en
meta:
description: "Niche score 54/100 · $36K/yr market · 18K searches/yr · $16.83 avg price. A small market ($36K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $36K/yr market · 18K searches/yr · $16.83 avg price. A small market ($36K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Insulation Tape — $36K/yr Amazon US Niche (2026) - Flapen"
---
# **white insulation tape**
**Worth a look**
Shows searches that convert (11.7% search→purchase), but a small market ($36K/yr) keeps it on the watch list.
Market size 9Growth 40Conversion 94Competition 44Returns 85Price range 67Avg price 80Brand share 66Review moat 27Quality gap 67
**Conversion**
**Great****11.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$16.83**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$3.61–$38.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+11.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,776.88**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$36K**
$36K/yr · 18K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, white insulation tape is a $36K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Sep. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white insulation tape market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$34K–$42K**
- units × avg price
- **Conversion rate**
- **11.7%**
- **Avg BSR**
- **#212**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**82**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 97%
**Open market**
**29%**
- BlueTex Insulation19% - Tikfoam16% - TapeManBlue13% - New luwang11% - BOMEI PACK6% - Shurtape6%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +11.7% search growth over the last 90 days.
1K800Spike '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/white-insulation-tape/trend)
## **Top white insulation tape search terms**
- **white insulation tape**13K/yr+9.4%10.5% conv. - **white foil tape**3K/yr+25.1%4.1% conv. - **insulation tape white**1K/yr+3.7%9.6% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/white-insulation-tape/search-terms)
## **Top white insulation tape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$3K12%$4K16%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**White Window Weather Sealing Tape Window Draft Isolation Sealing Film Tape Window AC Seal Air Conditioner Sealing Tape No Residue Self Adhesive for Keep Out Cold Air Dust Rain Waterproof**Tikfoam**$12.30**4.4★544 rev](https://www.amazon.com/dp/B0D5CGKJNF) [2**Vapor Barrier Tape - 4 inch x 180 Roll Made in USA White Polyethylene Tape for Crawl Spaces & Moisture Barriers Waterproof Seal & Seam Tape for Underlayment Insulation and Plastic Liners**TapeManBlue**$23.65**4.7★574 rev](https://www.amazon.com/dp/B0DD4G9TWL) [3**BlueTex Insulation 3 Wide x 180 Long White Vapor Barrier Seam Tape - 1 Roll Waterproofing & Great for Crawlspaces Insulation Repairs Underlayment Seams Metal Building Insulation Seams**BlueTex Insulation**$23.52**4.7★459 rev](https://www.amazon.com/dp/B0B1W44H85) [4**New luwang Vapor Barrier Tape 4 Inch x 180 Roll Crawl Space Vapor Barrier White Polyethylene Moisture Barrier Tape Waterproof Seal & Seam Tape for Underlayment Insulation & Plastic Liners(1Roll)**New luwang**$17.79**4.6★79 rev](https://www.amazon.com/dp/B0G18RV89B) [5**Shurtape MB 100CT Metal Building Insulation Tape**Shurtape**$23.50**4.5★183 rev](https://www.amazon.com/dp/B07888B93Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SWRT White Window Weather Sealing Tape 2 in X 90 FT Summer Window Insulation Air Conditioner and AC Seal Self Adhesive Residue Free Blocks Hot Air Dust and Insects for Doors and Windows**SWRT**$10.31**24 rev3mo ago](https://www.amazon.com/dp/B0GXK22W8F) [**SWRT White Window Weather Sealing Tape 2 in X 90 FT Summer Window Insulation Air Conditioner and AC Seal Self Adhesive Residue Free Blocks Hot Air Dust and Insects for Doors and Windows**SWRT**$10.92**103 rev3mo ago](https://www.amazon.com/dp/B0GX9LGDKB) [**AstrivixDD 1 Roll Vapor Barrier Tape White Moisture Barrier Tape for Crawl Spaces Polyethylene Tape for Underlayment Waterproof Seam Tape for Insulation Plastic Liners (4 x 180 ft Each Roll)**AstrivixDD**$17.80**74 rev7mo ago](https://www.amazon.com/dp/B0GCJ6K6MD) [**AstrivixDD 3 Rolls Vapor Barrier Tape White Moisture Barrier Tape for Crawl Spaces Polyethylene Tape for Underlayment Waterproof Seam Tape for Insulation Plastic Liners (4 x 180 ft Each Roll)**AstrivixDD**$37.88**74 rev7mo ago](https://www.amazon.com/dp/B0GCJ5CSDV) [**New luwang Vapor Barrier Tape 4 Inch x 180 Roll Crawl Space Vapor Barrier White Polyethylene Moisture Barrier Tape Waterproof Seal & Seam Tape for Underlayment Insulation & Plastic Liners(1Roll)**New luwang**$17.79**79 rev8mo ago](https://www.amazon.com/dp/B0G18RV89B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SWRT White Window Weather Sealing Tape 2 in X 90 FT Summer Window Insulation Air Conditioner and AC Seal Self Adhesive Residue Free Blocks Hot Air Dust and Insects for Doors and Windows**SWRT**$10.92**4.1★**▲ 210%**](https://www.amazon.com/dp/B0GX9LGDKB) [**SWRT White Window Weather Sealing Tape 2 in X 90 FT Summer Window Insulation Air Conditioner and AC Seal Self Adhesive Residue Free Blocks Hot Air Dust and Insects for Doors and Windows**SWRT**$10.31**4.0★**▲ 209%**](https://www.amazon.com/dp/B0GXK22W8F) [**AstrivixDD 1 Roll Vapor Barrier Tape White Moisture Barrier Tape for Crawl Spaces Polyethylene Tape for Underlayment Waterproof Seam Tape for Insulation Plastic Liners (4 x 180 ft Each Roll)**AstrivixDD**$17.80**4.2★**▲ 164%**](https://www.amazon.com/dp/B0GCJ6K6MD) [**AstrivixDD 3 Rolls Vapor Barrier Tape White Moisture Barrier Tape for Crawl Spaces Polyethylene Tape for Underlayment Waterproof Seam Tape for Insulation Plastic Liners (4 x 180 ft Each Roll)**AstrivixDD**$37.88**4.2★**▲ 151%**](https://www.amazon.com/dp/B0GCJ5CSDV) [**Amazon Basics No Residue Non-Reflective Gaffers Tape Multipurpose for Photography Filming Electrical Cords 2 inch x 90 feet White**Amazon Basics**$11.16**4.3★**▲ 121%**](https://www.amazon.com/dp/B07K1N8FHZ)
**~~View all trending →~~**
## **What buyers say about white insulation tape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**31%
*“Adhesion is excellent”*
**Quality-Overall**11%
*“Excellent product”*
**Efficiency**7%
*“It does the job just fine”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Ease Of Use**7%
*“Easy to use”*
**Strength**6%
*“Also, the tape is strong”*
**Value For Money**6%
*“Good deal”*
**Durability**4%
*“Pretty durable”*
**Color**3%
*“Great colors too”*
**Water Resistance**2%
*“Water resistant”*
### **What buyers complain about **
**Adhesion/Stickiness**42%
*“POOR ADHESIVE”*
**Thickness**6%
*“isn't quite as thick”*
**Value For Money**5%
*“price is bit more”*
**Quality-Overall**5%
*“Very disappointed in quality”*
**Water Resistance**4%
*“Just cause, it says waterproof doesn't mean it will”*
**Strength**4%
*“Flimsy,”*
**Functionality-Overall**4%
*“Didn't work very well”*
**Ease Of Use**3%
*“Hard to use”*
**Durability**3%
*“came apart a lot”*
**Color**3%
*“leaves a yellow cast”*
### **Top return reasons **
**Adhesion/Stickiness**41%
**Size-Overall**11%
**Color**11%
**Value For Money**7%
**Advertised Vs Actual Product**7%
**Functionality-Overall**5%
**Thickness**2%
**Thin**2%
**Defective Material/Parts**2%
**Water Resistance**2%
## **Common questions**
- **Is white insulation tape profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 24 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is +11.7%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the white insulation tape niche?**
- 18 brands and 82 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in white insulation tape?**
- Top complaints mined from reviews: Adhesion/Stickiness, Thickness, Value For Money. The return rate is 1.5%.
- **When does demand for white insulation tape peak?**
- Demand peaks in Sep; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the white insulation tape niche?**
- Listings span $3.61–$38.61; the average listing price is $16.83 (sweet spot $15–$100). The average incumbent carries 3,777 reviews — the moat a new listing must climb.
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