---
title: "White Exterior Paint — $174K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/white-exterior-paint"
last_updated: "2026-08-08T11:04:26.392Z"
locale: en
meta:
description: "Niche score 56/100 · $174K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $174K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "White Exterior Paint — $174K/yr Amazon US Niche (2026) - Flapen"
---
# **white exterior paint**
**Worth a look**
Shows a sweet-spot price point ($20.57 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 36Growth 66Conversion 74Competition 35Returns 88Price range 81Avg price 89Brand share 27Review moat 22Quality gap 67
**Avg price**
**Great****$20.57**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$6.42–$54.87**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+45.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$174K**
$174K/yr · 124K searches
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****8,673.64**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, white exterior paint is a $174K/yr Amazon United States market (124K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 56/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **white exterior paint market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$165K–$206K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#68**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**64**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 98%
**Open market**
**8%**
- Rust-Oleum63% - EVOLVE8% - CIONIA8% - Krylon7% - Valspar3% - DWIL3% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +45.3% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 6.1×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/white-exterior-paint/trend)
## **Top white exterior paint search terms**
- **white exterior paint**19K/yr+74.8%4.3% conv. - **white outdoor paint**16K/yr+61.4%4.1% conv. - **outdoor white paint**11K/yr+59.4%4.2% conv. - **exterior white paint**12K/yr+44.9%3.1% conv. - **white exterior paint gallon**8K/yr+70.0%2.1% conv. - **white gloss paint**10K/yr-12.2%6.0% conv. - **white outdoor paint for wood**5K/yr+82.8%5.9% conv. - **exterior white paint for wood**5K/yr+97.5%6.0% conv. - **gloss white paint**7K/yr+3.5%5.1% conv. - **high gloss white paint**7K/yr-7.7%3.6% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/white-exterior-paint/search-terms)
## **Top white exterior paint products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$35K30%$52K40%$70K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rust-Oleum Painters Touch Latex Brush-On Paint Semi-Gloss White**Rust-Oleum**$16.71**4.5★31,417 rev](https://www.amazon.com/dp/B000C02BKA) [2**Rust-Oleum 369384 Advanced Dry Door & Trim Paint Quart Satin White**Rust-Oleum**$19.60**4.6★2,153 rev](https://www.amazon.com/dp/B0BY3G9D95) [3**CIONIA All-in-One Paint - Multi Surface White Paint - Furniture and Cabinet for Interior/Exterior - No Sanding Quick Drying Perfect for Wood Wall Metal and More 5 Oz**CIONIA**$13.44**4.2★681 rev](https://www.amazon.com/dp/B0CLV6H12R) [4**Rust-Oleum Painters Touch Latex Brush-On Paint Gloss White**Rust-Oleum**$16.54**4.5★31,417 rev](https://www.amazon.com/dp/B000BZX6TQ) [5**EVOLVE Barn & Fence Paint Flat (White) 1 Gallon Durable Scratch-Resistant Wood Coating for Outbuildings & Fences Fast-Dry Water-Based Formula**EVOLVE**$33.00**4.4★503 rev](https://www.amazon.com/dp/B0CKC2BSPR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mollor Waterproof Exterior Paint and Primer In One Outdoor White Paint for Wall Stucco and Brick Paint Exterior Flat 32 Oz**Mollor**$39.66**11 rev7mo ago](https://www.amazon.com/dp/B0G8ZZXL9T) [**KOMPOZIT Acrylic Paint & Primer (2-in-1) - White Satin - Interior & Exterior Painting House - Walls Ceilings Doors Trim All-purpose Quick-drying Odorless Paint - Made in USA (1 Gallon)**KOMPOZIT**$54.87**70 rev1y ago](https://www.amazon.com/dp/B0FK5P54B8) [**Anirun White Paint Touch-Up Paint for Furniture Cabinets Wood No Sanding Fast Drying Water Based Multi Surface 6.35 oz**Anirun**$14.10**773 rev1y ago](https://www.amazon.com/dp/B0F28NJX78) [**White Touch Up Paint High-Gloss Multi Surface Acrylic White Touch Up Paint Pen Scratch Repair for Metal Walls Cabinets Appliances Wood Door Furniture Enamel 1.5 Fl Oz**SENVEN**$9.67**1,323 rev1y ago](https://www.amazon.com/dp/B0DCSH781Y) [**Rust-Oleum Painters Touch Latex Brush-On Paint Satin Blossom White**Rust-Oleum**$9.42**363 rev2y ago](https://www.amazon.com/dp/B0CMXYF29S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mollor Waterproof Exterior Paint and Primer In One Outdoor White Paint for Wall Stucco and Brick Paint Exterior Flat 32 Oz**Mollor**$39.66**3.8★**▲ 180%**](https://www.amazon.com/dp/B0G8ZZXL9T) [**KOMPOZIT Acrylic Paint & Primer (2-in-1) - White Satin - Interior & Exterior Painting House - Walls Ceilings Doors Trim All-purpose Quick-drying Odorless Paint - Made in USA (1 Gallon)**KOMPOZIT**$54.87**4.3★**▲ 110%**](https://www.amazon.com/dp/B0FK5P54B8) [**Rust-Oleum Painters Touch 2X Ultra Cover Spray Paint Flat White**Rust-Oleum**$6.42**4.6★**▲ 54%**](https://www.amazon.com/dp/B002BWOS7G) [**Rust-Oleum Painters Touch Latex Brush-On Paint Semi-Gloss White**Rust-Oleum**$10.27**4.5★**▲ 49%**](https://www.amazon.com/dp/B000BZYZX2) [**EVOLVE Barn & Fence Paint Flat (White) 1 Gallon Durable Scratch-Resistant Wood Coating for Outbuildings & Fences Fast-Dry Water-Based Formula**EVOLVE**$33.00**4.4★**▲ 37%**](https://www.amazon.com/dp/B0CKC2BSPR)
**~~View all trending →~~**
## **What buyers say about white exterior paint**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Paint Quality**16%
*“Excellent paint”*
**Quality-Overall**15%
*“Overall, really good primer”*
**Ease Of Use**8%
*“Easy to apply”*
**Coverage**8%
*“Covers well”*
**Value For Money**6%
*“Good price”*
**Moist/Dry**5%
*“Its easy to apply and dries quickly”*
**Color**4%
*“The color was perfect”*
**Engraving/Paint/Sublimation**4%
*“Great for acrylic paint”*
**Scratch Resistance**4%
*“no scratching-even on foam”*
**Efficiency**3%
*“works well”*
### **What buyers complain about **
**Paint Quality**31%
*“Terrible paint”*
**Size-Overall**8%
*“Small can”*
**Color**6%
*“not pure white”*
**Quality-Overall**6%
*“Really poor performing product”*
**Value For Money**6%
*“Price is too high”*
**Thickness**5%
*“is much thinner”*
**Coverage**4%
*“it just didn't seem to have good coverage”*
**Ease Of Use**4%
*“hard to get out of the bottle”*
**Functionality-Overall**3%
*“Doesnt work”*
**Smell**2%
*“Bad strong smell”*
### **Top return reasons **
**Paint Quality**48%
**Size-Overall**15%
**Color**12%
**Value For Money**6%
**Advertised Vs Actual Product**5%
**Leak-Proof**4%
**Functionality-Overall**3%
**Product Condition**1%
**Coverage**1%
**Ease Of Use**1%
## **Common questions**
- **Is white exterior paint profitable to sell on Amazon United States?**
- The niche generates $174K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +45.3%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the white exterior paint niche?**
- 11 brands and 64 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in white exterior paint?**
- Top complaints mined from reviews: Paint Quality, Size-Overall, Color. The return rate is 1.3%.
- **When does demand for white exterior paint peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 6.1× the quietest.
- **What does it cost to enter the white exterior paint niche?**
- Listings span $6.42–$54.87; the average listing price is $20.57 (sweet spot $15–$100). The average incumbent carries 8,674 reviews — the moat a new listing must climb.
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