---
title: "Trend — whetstone - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/whetstone/trend"
last_updated: "2026-08-08T10:59:58.607Z"
locale: en
meta:
  description: "Niche score 57/100 · $2.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $2.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — whetstone - Flapen"
---

# **whetstone**

**Worth a look**

Shows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 23Conversion 66Competition 30Returns 94Price range 83Avg price 92Brand share 53Review moat 28Quality gap 27

**Market size**

**Incredible****$2.7M**

$2.7M/yr · 2.0M searches

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$21.70**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.06–$66.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.0%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****3,746.62**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-3.5%**

90-day search growth — must beat 0% to launch

## Trend