---
title: "Search terms — we can do hard things - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/we-can-do-hard-things/search-terms"
last_updated: "2026-08-06T17:18:07.906Z"
locale: en
meta:
  description: "Niche score 53/100 · $22K/yr market · 39K searches/yr · $17.55 avg price. A small market ($22K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $22K/yr market · 39K searches/yr · $17.55 avg price. A small market ($22K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — we can do hard things - Flapen"
---

# **we can do hard things**

**Worth a look**

Shows a thin review moat (134 avg reviews), but a small market ($22K/yr) keeps it on the watch list.

Market size 5Growth 84Conversion 40Competition 58Returns 40Price range 68Avg price 81Brand share 82Review moat 93Quality gap 28

**Review moat**

**Great****133.81**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Great****+83.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$17.55**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.43–$33.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Okay****3.8%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$22K**

$22K/yr · 39K searches

## Search terms