---
title: "Wall Plate — $244K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/wall-plate"
last_updated: "2026-08-08T09:32:16.006Z"
locale: en
meta:
description: "Niche score 46/100 · $244K/yr market · 204K searches/yr · $10.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $244K/yr market · 204K searches/yr · $10.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Wall Plate — $244K/yr Amazon US Niche (2026) - Flapen"
---
# **wall plate**
**Skip it**
Brand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Market size 46Growth 26Conversion 92Competition 63Returns 56Price range 74Avg price 38Brand share 12Review moat 37Quality gap 20
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$1.66–$53.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****47%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$244K**
$244K/yr · 204K searches
**Avg price**
**Okay****$10.61**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,809.86**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+1.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, wall plate is a $244K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb–May. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wall plate market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$318K–$424K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#219**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**100**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**47%**
Top 20: 90%
**Open market**
**3%**
- Leviton59% - ENERLITES11% - Snnalosses11% - Power Gear7% - ELEGRP7% - ZEFTV2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.
7K5KBlack Friday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, May · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/wall-plate/trend)
## **Top wall plate search terms**
- **leviton wall plate**41K/yr-22.3%6.6% conv. - **gfci outlet cover**29K/yr+7.6%6.7% conv. - **leviton outlet cover**19K/yr+11.6%8.0% conv. - **gfci outlet cover plate**15K/yr+9.3%7.4% conv. - **leviton decora wall plate**13K/yr+26.5%11.0% conv. - **square outlet cover**9K/yr+29.7%6.5% conv. - **gfci cover plate**9K/yr+25.0%9.1% conv. - **decora wall plate**10K/yr-3.8%5.5% conv. - **gfci cover**7K/yr+36.5%2.9% conv. - **gfi electrical outlet cover plate**8K/yr+8.6%5.6% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/wall-plate/search-terms)
## **Top wall plate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$12K10%$24K15%$37K20%$49K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Leviton 1-Gang 1-Decora Midway Nylon Wallplate 10 Pack PJ26-WM White**Leviton**$7.16**4.8★5,296 rev](https://www.amazon.com/dp/B006X7O1E0) [2**Light Switch GFCI Device Wallplate Rocker Wall Plate Cover Light Switch cover Standard Size 1-Gang 4.50 x 2.76 Smooth Face Unbreakable Polycarbonate Thermoplastic UL Listed 2-Pack**Snnalosses**$3.95**4.7★251 rev](https://www.amazon.com/dp/B0D3XMDYRH) [3**Power Gear Single Rocker Wall Plate Cover 1 Gang Light switch cover 3.1 x 4.9 Outlet Covers Screws Included White 44745**Power Gear**$2.98**4.7★2,758 rev](https://www.amazon.com/dp/B07VSHXXMG) [4**Leviton 1-Gang Decora Plus Screwless Wall Plate 80301-SW White**Leviton**$5.39**4.7★1,951 rev](https://www.amazon.com/dp/B000BMXHS4) [5**ENERLITES Decorator Light Switch or Receptacle Outlet Wall Plate Gloss Finish Size 1-Gang 4.50 x 2.76 Unbreakable Polycarbonate Thermoplastic UL Listed 8831-W White**ENERLITES**$4.36**4.7★8,743 rev](https://www.amazon.com/dp/B01I0FQGAY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Light Switch GFCI Device Wallplate - Receptacle Outlet Wall Plate Standard Size 1-Gang 4.50 x 2.76 Unbreakable Polycarbonate Thermoplastic UL Listed (12 Pack Glossy White)**Snnalosses**$7.09**58 rev1y ago](https://www.amazon.com/dp/B0DK3B1315) [**Light Switch GFCI Device Wallplate Rocker Wall Plate Cover Light Switch cover Standard Size 1-Gang 4.50 x 2.76 Smooth Face Unbreakable Polycarbonate Thermoplastic UL Listed 2-Pack**Snnalosses**$3.95**251 rev2y ago](https://www.amazon.com/dp/B0D3XMDYRH) [**ELEGRP Decorative Receptacle Wall Plate 1-Gang Standard Size Decorator Covers Unbreakable Polycarbonate Faceplates for Decorator Device UL Listed Screws Included (1 Pack Glossy White)**ELEGRP**$4.27**1,377 rev2y ago](https://www.amazon.com/dp/B0CY22QFLP) [**Decorator Wall Plates 1-Gang Switch Outlet Electrical Cover Plate Unbreakable Thermoplastic Faceplate for Light Receptacle Outlet Switch White (10 Pack)**ZEFTV**$8.81**319 rev2y ago](https://www.amazon.com/dp/B0CWH4SQCY) [**ELEGRP Decorative Receptacle Wall Plate 1-Gang Mid Size Decorator Covers Unbreakable Polycarbonate Faceplates for Decorator Device UL Listed Screws Included (5 Pack Glossy White)**ELEGRP**$7.88**1,202 rev3y ago](https://www.amazon.com/dp/B0C61RGPNQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Leviton 1-Gang Decora/GFCI Device Wallplate Standard Size Thermoplastic Nylon Device Mount 122-80401-NW White**Leviton**$2.27**4.7★**▲ 263%**](https://www.amazon.com/dp/B000HEHCE6) [**ELEGRP Decorative Receptacle Wall Plate 1-Gang Mid Size Decorator Covers Unbreakable Polycarbonate Faceplates for Decorator Device UL Listed Screws Included (5 Pack Glossy White)**ELEGRP**$7.88**4.8★**▲ 219%**](https://www.amazon.com/dp/B0C61RGPNQ) [**Power Gear Single Rocker Wall Plate Cover 1 Gang Light switch cover 3.1 x 4.9 Outlet Covers Screws Included White 44745**Power Gear**$2.98**4.7★**▲ 208%**](https://www.amazon.com/dp/B07VSHXXMG) [**ELEGRP Decorative Receptacle Wall Plate 1-Gang Standard Size Decorator Covers Unbreakable Polycarbonate Faceplates for Decorator Device UL Listed Screws Included (1 Pack Glossy White)**ELEGRP**$4.27**4.7★**▲ 111%**](https://www.amazon.com/dp/B0CY22QFLP) [**Leviton 80301-SW 20 Pack 1-Gang Decora Plus Wallplate Screwless Snap-On Mount White**Leviton**$53.88**4.5★**▲ 106%**](https://www.amazon.com/dp/B07235TRYJ)
**~~View all trending →~~**
## **What buyers say about wall plate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**19%
*“Ease of install”*
**Quality-Overall**16%
*“Good quality”*
**Advertised Vs Actual Product**16%
*“As advertised”*
**Value For Money**14%
*“Great Value”*
**Size-Overall**12%
*“Fits as advertised”*
**Material Quality**4%
*“Nice and strong plastic”*
**Efficiency**4%
*“Works great”*
**Strength**2%
*“Seems sturdy”*
**Compatibility-Overall**2%
*“compatible with standard 120v outlet”*
**Design-Overall**2%
*“Modern, elegant”*
### **What buyers complain about **
**Quality-Overall**15%
*“Very unimpressed for a well known brand”*
**Size-Overall**14%
*“poorly fitted”*
**Assembly/Installation**10%
*“These are bit of pain to line everything up for install”*
**Value For Money**9%
*“can find the same thing much cheaper”*
**Product Condition**6%
*“Used product sent for the price of a new one”*
**Thickness**6%
*“Needs to be made with thicker plastic”*
**Socket/Port/Plug**3%
*“Can't use the plug once these are installed”*
**Water Resistance**3%
*“Didn't keep the water out”*
**Functionality-Overall**3%
*“My IR switch does not work when the door on this cover is closed”*
**Color**3%
*“Not white”*
### **Top return reasons **
**Size-Overall**55%
**Color**9%
**Value For Money**7%
**Advertised Vs Actual Product**7%
**Compatibility-Overall**5%
**Functionality-Overall**3%
**Material Quality**2%
**Quality-Overall**2%
**Assembly/Installation**2%
**Defective Material/Parts**1%
## **Common questions**
- **Is wall plate profitable to sell on Amazon United States?**
- The niche generates $244K/yr across 28 tracked products. 90-day search growth is +1.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the wall plate niche?**
- 8 brands and 100 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in wall plate?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Assembly/Installation. The return rate is 2.8%.
- **When does demand for wall plate peak?**
- Demand peaks in Jan–Feb–May; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the wall plate niche?**
- Listings span $1.66–$53.88; the average listing price is $10.61 (sweet spot $15–$100). The average incumbent carries 2,810 reviews — the moat a new listing must climb.
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