---
title: "Reviews — vice - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/vice/reviews"
last_updated: "2026-08-08T10:17:22.523Z"
locale: en
meta:
  description: "Niche score 59/100 · $3.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $3.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — vice - Flapen"
---

# **vice**

**Worth a look**

Shows a $3.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 19Conversion 39Competition 67Returns 95Price range 33Avg price 89Brand share 67Review moat 49Quality gap 27

**Market size**

**Incredible****$3.2M**

$3.2M/yr · 1.7M searches

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$62.43**

avg listing price — sweet spot $15–$100

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****65%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,572.85**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.1%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Okay****$18.50–$267.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.1%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Reviews