---
title: "Vice — $3.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/vice"
last_updated: "2026-08-07T15:38:51.719Z"
locale: en
meta:
description: "Niche score 59/100 · $3.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $3.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vice — $3.2M/yr Amazon US Niche (2026) - Flapen"
---
# **vice**
**Worth a look**
Shows a $3.2M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 19Conversion 39Competition 67Returns 95Price range 33Avg price 89Brand share 67Review moat 49Quality gap 27
**Market size**
**Incredible****$3.2M**
$3.2M/yr · 1.7M searches
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$62.43**
avg listing price — sweet spot $15–$100
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,572.85**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$18.50–$267.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, vice is a $3.2M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vice market data**
- **Units sold / yr**
- **40K–50K**
- avg 750–1,000/product
- **Revenue / yr**
- **$2.5M–$3.1M**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#21**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **97%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**78**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 80%
**Open market**
**30%**
- Vice Golf19% - Yost Tools15% - VEVOR14% - WORKPRO10% - STEINBRÜCKE5% - SEDY5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.
45K35KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/vice/trend)
## **Top vice search terms**
- **vice**534K/yr-18.9%1.2% conv. - **bench vise**380K/yr-12.0%2.8% conv. - **vise**296K/yr-8.6%2.4% conv. - **vice for workbench**57K/yr-8.5%4.1% conv. - **bench vice**77K/yr+6.1%3.2% conv. - **table vise**56K/yr-7.3%3.1% conv. - **table vice**39K/yr+4.5%3.7% conv. - **bench vises**38K/yr-5.9%0.8% conv. - **vice clamps**21K/yr+7.6%1.5% conv. - **tornillo de banco**24K/yr-8.9%0.9% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/vice/search-terms)
## **Top vice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$130K8%$259K12%$389K16%$519K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yost Vises LV-4 Homeowners Vise | 4.5 Inch Jaw Width with a 3 Inch Jaw Opening Home Vise | Secure Grip with Swivel Base | Blue**Yost Tools**$28.15**4.6★10,756 rev](https://www.amazon.com/dp/B00YS401X0) [2**VEVOR Bench Vise 6-inch Jaw Width 5.9-inch Jaw Opening 360-Degree Swivel Locking Base Multipurpose Vise w/Anvil Heavy Duty Ductile Iron Workbench Vise w/Bolts & Nuts for Drilling Pipe Cutting**VEVOR**$59.44**4.7★2,483 rev](https://www.amazon.com/dp/B0BVRBP127) [3**Vice Pro Drip Version Golf Balls (Lime/Black Drip)**Vice Golf**$29.73**4.8★4,843 rev](https://www.amazon.com/dp/B08SR9ZLSY) [4**WORKPRO Bench Vise 4-1/2 Vice for Workbench**WORKPRO**$41.55**4.5★1,610 rev](https://www.amazon.com/dp/B08G89S7QL) [5**Vice Golf Pro Plus White Golf Balls**Vice Golf**$35.11**4.7★4,112 rev](https://www.amazon.com/dp/B089W8NLZC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Table Vise 3.2 Inch Bench Vise Universal Rotate 360 Work Clamp-On Vise Table Vice With Multifunctional Soft Jaws for Woodworking Drilling Sawing Metal Working**ZHRMJZG**$25.77**34 rev3mo ago](https://www.amazon.com/dp/B0GX5H4TF4) [**Bench Vise 3 Inch Table Vise with Built-In Anvil and 360 Swivel Base**ICOOCKIT**$18.50**37 rev4mo ago](https://www.amazon.com/dp/B0G7HKG5VW) [**6-Inch Bench Vise with Jaw Pads Heavy Duty Workbench Vise with Anvil 360 Swivel Locking Base 4500 lbs Clamping Force Bench Vice for Woodworking Drilling Pipe Cutting**SEDY**$62.90**12 rev5mo ago](https://www.amazon.com/dp/B0FX4SPLNY) [**Table Vise 3.3 Jaw Width 2 in 1 Bench Vise Universal Rotate 360 Work Clamp-On Vise Table Vice With Two Multifunctional Jaw and Quick Adjustment Button for Woodworking DIY Metal Working and More**ZGJDYSM**$36.38**59 rev7mo ago](https://www.amazon.com/dp/B0G6KWRVB1) [**Bench Vise 3 Inch Clamp-On Table Vise with Anvil 360 Swivel Base**wiselifetech**$26.29**48 rev10mo ago](https://www.amazon.com/dp/B0FS76PRQB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Table Vise 3.2 Inch Bench Vise Universal Rotate 360 Work Clamp-On Vise Table Vice With Multifunctional Soft Jaws for Woodworking Drilling Sawing Metal Working**ZHRMJZG**$25.77**4.7★**▲ 241%**](https://www.amazon.com/dp/B0GX5H4TF4) [**Vice Golf Pro Plus White Golf Balls**Vice Golf**$35.11**4.7★**▲ 231%**](https://www.amazon.com/dp/B089W8NLZC) [**Vice Golf PRO PLUS 2020 | 12 Golf Balls | Features: 4-piece cast urethane maximum distance reduced driver spin | More colors: NEON RED WHITE | Profile: Designed for advanced golfers**Vice Golf**$31.16**4.7★**▲ 231%**](https://www.amazon.com/dp/B0892SW34J) [**6-Inch Bench Vise with Jaw Pads Heavy Duty Workbench Vise with Anvil 360 Swivel Locking Base 4500 lbs Clamping Force Bench Vice for Woodworking Drilling Pipe Cutting**SEDY**$62.90**4.6★**▲ 158%**](https://www.amazon.com/dp/B0FX4SPLNY) [**Bench Vise 3 Inch Table Vise with Built-In Anvil and 360 Swivel Base**ICOOCKIT**$18.50**4.4★**▲ 152%**](https://www.amazon.com/dp/B0G7HKG5VW)
**~~View all trending →~~**
## **What buyers say about vice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Excellent product”*
**Value For Money**19%
*“Great deal”*
**Strength**9%
*“It's sturdy”*
**Advertised Vs Actual Product**6%
*“Just as advertised”*
**Grip**4%
*“Very Good Grip”*
**Size-Overall**4%
*“Just the size I needed on my work bench”*
**Ease Of Use**4%
*“Comes in handy”*
**Weight Heavy**3%
*“Heavy”*
**Durability**3%
*“Strong and durable material”*
**Design-Overall**3%
*“Very well built”*
### **What buyers complain about **
**Size-Overall**14%
*“All of the fitting with this vice is very tight”*
**Durability**13%
*“Broke on first real use”*
**Quality-Overall**11%
*“lack of quality control”*
**Weight Heavy**4%
*“The vise is very heavy”*
**Grip**4%
*“The teeth and grip could be a lot better”*
**Functionality-Overall**3%
*“It doesn't close all the way”*
**Strength**2%
*“Cannot be used for heavy loads”*
**Value For Money**2%
*“Almost $100 less”*
**Instructions/User Manual/Troubleshooting**2%
*“The instructions provided are written by a non english speaking person”*
**Defective Material/Parts**2%
*“The part that holds the vise in place is broken”*
### **Top return reasons **
**Size-Overall**44%
**Defective Material/Parts**7%
**Functionality-Overall**5%
**Compatibility-Overall**5%
**Value For Money**5%
**Advertised Vs Actual Product**4%
**Mechanism Issues**4%
**Product Condition**3%
**Quality-Overall**3%
**Color**3%
## **Common questions**
- **Is vice profitable to sell on Amazon United States?**
- The niche generates $3.2M/yr across 39 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the vice niche?**
- 20 brands and 78 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in vice?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.9%.
- **When does demand for vice peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the vice niche?**
- Listings span $18.50–$267.10; the average listing price is $62.43 (sweet spot $15–$100). The average incumbent carries 1,573 reviews — the moat a new listing must climb.
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