---
title: "Vice Grips — $2.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/vice-grips"
last_updated: "2026-08-06T02:59:03.767Z"
locale: en
meta:
description: "Niche score 64/100 · $2.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $2.4M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vice Grips — $2.4M/yr Amazon US Niche (2026) - Flapen"
---
# **vice grips**
**Worth a look**
Shows a $2.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 95Growth 25Conversion 74Competition 69Returns 94Price range 89Avg price 95Brand share 43Review moat 53Quality gap 23
**Market size**
**Incredible****$2.4M**
$2.4M/yr · 1.3M searches
**Avg price**
**Incredible****$26.60**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$7.79–$99.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,392.85**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-0.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, vice grips is a $2.4M/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 64/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vice grips market data**
- **Units sold / yr**
- **80K–100K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$2.1M–$2.7M**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**119**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 86%
**Open market**
**16%**
- WORKPRO32% - IRWIN28% - Amazon Basics7% - KLEIN TOOLS7% - Evertools5% - DURATECH4% - Open — no brand owns it (9 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.
30K20KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/vice-grips/trend)
## **Top vice grips search terms**
- **vice grips**347K/yr+6.6%7.3% conv. - **locking pliers**157K/yr+6.1%4.1% conv. - **vise grip pliers**152K/yr-7.1%5.3% conv. - **vise grip**93K/yr-0.3%4.2% conv. - **vise grips**65K/yr+0.5%5.7% conv. - **vice grips pliers set**59K/yr+5.5%6.8% conv. - **vise grips & locking pliers**50K/yr+7.1%3.9% conv. - **vice grip**55K/yr+13.0%5.7% conv. - **pinzas de presion**55K/yr-21.0%1.4% conv. - **irwin vise grips**55K/yr-16.5%3.7% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/vice-grips/search-terms)
## **Top vice grips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$94K8%$189K12%$283K16%$377K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WORKPRO 5-Piece Locking Pliers Set Pliers Tool Set Vice Grips with Chrome-vanadium Steel 5/7/10 inch Curved Jaw Pliers 6.5/9 inch Long Nose Pliers**WORKPRO**$22.23**4.7★3,175 rev](https://www.amazon.com/dp/B019MDK0GE) [2**IRWIN Vise-Grip Original Locking Pliers with Wire Cutter Set 2 Piece 36**IRWIN**$30.13**4.8★2,726 rev](https://www.amazon.com/dp/B0015YJDNK) [3**Amazon Basics 5-Piece CR-V Locking Pliers Set with Wire Cutters 2 Straight Jaw 3 Curved Jaw 6.5-10 inch Silver Carrying Case**Amazon Basics**$20.70**4.5★2,553 rev](https://www.amazon.com/dp/B08L6S1V1Z) [4**WORKPRO Locking Pliers 4-inch Mini Curved Jaw Vice Grips pliers Chromium-Vanadium Steel Locking Pliers with Wire Cutter Locking Adjustable Vise Grips for Clamping Twisting Welding**WORKPRO**$7.79**4.4★1,813 rev](https://www.amazon.com/dp/B0C3LL4ZD7) [5**WORKPRO 10-inch Curved Jaw Locking Pliers Chromium-Vanadium Steel Vice Grips With Wire Cutter Adjustable Vise Grips for Clamping Twisting Welding**WORKPRO**$10.08**4.4★1,813 rev](https://www.amazon.com/dp/B0C3LR6PB7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DEKOPRO 3-Piece Locking Pliers Locking Jaw Plier Vice Grips with Cr-V 7 and 10 Curved Jaw Plier 6-1/2 Long Nose Plier**DEKOPRO**$19.29**34 rev4mo ago](https://www.amazon.com/dp/B0GT2SK82D) [**Klein Tools 38665 Locking Pliers Set Long Nose 6-Inch Curved Jaw 7 and 10-Inch High Torque Mole Grips for Clamping and Gripping 3-Piece**KLEIN TOOLS**$38.35**117 rev1y ago](https://www.amazon.com/dp/B0F16M933X) [**Klein Tools 38600 Curved Jaw Locking Pliers with Quick Release Handles Intuitive Thumb Knob High Torque Mole Grips for Clamping and Gripping 5-Inch**KLEIN TOOLS**$13.32**622 rev1y ago](https://www.amazon.com/dp/B0F16F73S3) [**SK 5-Piece Locking Pliers Set Long Nose & Curved Jaw Vice Grips**SK**$67.72**205 rev1y ago](https://www.amazon.com/dp/B0DP645X7T) [**Locking Pliers Set 5/7/10 Curved Jaw Vise Grip 6-1/2and 9-1/2 Needle Nose Vice Grips 6 C-Clamp for Woodworking Metal Working and Welding**Evertools**$20.73**181 rev1y ago](https://www.amazon.com/dp/B0DKF7B8VK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DEKOPRO 3-Piece Locking Pliers Locking Jaw Plier Vice Grips with Cr-V 7 and 10 Curved Jaw Plier 6-1/2 Long Nose Plier**DEKOPRO**$19.29**4.6★**▲ 297%**](https://www.amazon.com/dp/B0GT2SK82D) [**Locking Pliers Set 5/7/10 Curved Jaw Vise Grip 6-1/2and 9-1/2 Needle Nose Vice Grips 6 C-Clamp for Woodworking Metal Working and Welding**Evertools**$20.73**4.7★**▲ 89%**](https://www.amazon.com/dp/B0DKF7B8VK) [**WORKPRO Locking Pliers 7-inch Curved Jaw Vice Grips pliers Chromium-Vanadium Steel Locking Pliers with Wire Cutter Locking Adjustable Vise Grips for Clamping Twisting Welding**WORKPRO**$10.78**4.4★**▲ 66%**](https://www.amazon.com/dp/B0C3LKD9LM) [**WORKPRO Locking Pliers 4-inch Mini Curved Jaw Vice Grips pliers Chromium-Vanadium Steel Locking Pliers with Wire Cutter Locking Adjustable Vise Grips for Clamping Twisting Welding**WORKPRO**$7.79**4.4★**▲ 56%**](https://www.amazon.com/dp/B0C3LL4ZD7) [**Klein Tools 38665 Locking Pliers Set Long Nose 6-Inch Curved Jaw 7 and 10-Inch High Torque Mole Grips for Clamping and Gripping 3-Piece**KLEIN TOOLS**$38.35**4.7★**▲ 38%**](https://www.amazon.com/dp/B0F16M933X)
**~~View all trending →~~**
## **What buyers say about vice grips**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Excellent quality”*
**Grip**23%
*“Excellent grip”*
**Value For Money**18%
*“Excellent value”*
**Advertised Vs Actual Product**6%
*“Works as intended”*
**Strength**5%
*“Well built”*
**Size-Overall**3%
*“Right size”*
**Ease Of Use**3%
*“This to comes in handy”*
**Durability**3%
*“These were super durable”*
**Adjustability/Rotatability/Reclining**2%
*“Very easy to adjust”*
**Design-Overall**1%
*“Great brand and design”*
### **What buyers complain about **
**Quality-Overall**22%
*“Obvious low- quality product”*
**Size-Overall**16%
*“Too small”*
**Grip**13%
*“this was an issue that I hope no one goes through with these vice grips”*
**Durability**4%
*“I broke something important”*
**Advertised Vs Actual Product**3%
*“Not as pictured”*
**Functionality-Overall**2%
*“Does not work any better than”*
**Strength**2%
*“Very flimsy and clips out of the handle so I have to struggle to place it back before I can use it again”*
**Ease Of Use**2%
*“with little room for access”*
**Weight Heavy**2%
*“It's easily the heaviest vise-grips. TM”*
**Material Quality**2%
*“The plastic itself feels a little cheap like it will break down over time”*
### **Top return reasons **
**Size-Overall**55%
**Advertised Vs Actual Product**9%
**Functionality-Overall**8%
**Grip**6%
**Mechanism Issues**5%
**Quality-Overall**5%
**Value For Money**4%
**Defective Material/Parts**2%
**Strength**1%
**Product Condition**1%
## **Common questions**
- **Is vice grips profitable to sell on Amazon United States?**
- The niche generates $2.4M/yr across 33 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the vice grips niche?**
- 15 brands and 119 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in vice grips?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Grip. The return rate is 1.1%.
- **When does demand for vice grips peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the vice grips niche?**
- Listings span $7.79–$99.52; the average listing price is $26.60 (sweet spot $15–$100). The average incumbent carries 1,393 reviews — the moat a new listing must climb.
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