---
title: "Search terms — valentines candles - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/valentines-candles/search-terms"
last_updated: "2026-08-08T08:51:47.360Z"
locale: en
meta:
  description: "Niche score 45/100 · $99K/yr market · 408K searches/yr · $12.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · $99K/yr market · 408K searches/yr · $12.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — valentines candles - Flapen"
---

# **valentines candles**

**Skip it**

Soft demand (-94.5% this quarter) — this niche doesn't clear our bar today.

Market size 25Growth 0Conversion 24Competition 70Returns 49Price range 62Avg price 57Brand share 82Review moat 83Quality gap 52

**Review moat**

**Great****336.79**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$5.80–$30.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Good****$12.89**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****3.1%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****$99K**

$99K/yr · 408K searches

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-94.5%**

90-day search growth — must beat 0% to launch

## Search terms