---
title: "Trend — utility scissors - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/utility-scissors/trend"
last_updated: "2026-08-08T10:55:36.075Z"
locale: en
meta:
  description: "Niche score 51/100 · $89K/yr market · 86K searches/yr · $11.94 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $89K/yr market · 86K searches/yr · $11.94 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — utility scissors - Flapen"
---

# **utility scissors**

**Worth a look**

Shows low returns (0.4%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 22Growth 51Conversion 82Competition 58Returns 98Price range 49Avg price 50Brand share 63Review moat 17Quality gap 16

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.7%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****50%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Good****+21.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Good****$11.94**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$5.81–$23.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****$89K**

$89K/yr · 86K searches

**Review moat**

**Bad****18,353.34**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Trend