---
title: "Search terms — utility light - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/utility-light/search-terms"
last_updated: "2026-08-08T11:42:00.496Z"
locale: en
meta:
  description: "Niche score 40/100 · $68K/yr market · 50K searches/yr · $36.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · $68K/yr market · 50K searches/yr · $36.87 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — utility light - Flapen"
---

# **utility light**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 17Growth 24Conversion 46Competition 33Returns 75Price range 95Avg price 95Brand share 0Review moat 84Quality gap 28

**Avg price**

**Incredible****$36.87**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$16.88–$95.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****310.8**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-2.6%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$68K**

$68K/yr · 50K searches

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms