---
title: "Utility Knife Blades — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/utility-knife-blades"
last_updated: "2026-08-08T09:35:01.421Z"
locale: en
meta:
description: "Niche score 48/100 · $1.3M/yr market · 1.0M searches/yr · $8.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $1.3M/yr market · 1.0M searches/yr · $8.85 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Utility Knife Blades — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **utility knife blades**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 84Growth 27Conversion 97Competition 23Returns 98Price range 30Avg price 25Brand share 25Review moat 25Quality gap 18
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.3M**
$1.3M/yr · 1.0M searches
**Price range**
**Okay****$3.80–$19.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+1.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,978.6**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$8.85**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, utility knife blades is a $1.3M/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 48/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **utility knife blades market data**
- **Units sold / yr**
- **150K–200K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **$1.3M–$1.8M**
- units × avg price
- **Conversion rate**
- **14.4%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**6%**
- WORKPRO32% - M MEEPO21% - CRAFTSMAN16% - DIYSELF12% - Jetmore9% - Home Planet Gear5% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.
23K18K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.1×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/utility-knife-blades/trend)
## **Top utility knife blades search terms**
- **utility knife blades**316K/yr+5.3%12.9% conv. - **box cutter blades**182K/yr+10.0%14.7% conv. - **utility blades**103K/yr-3.9%9.6% conv. - **razor blades utility knife**104K/yr-24.9%10.0% conv. - **blades for box cutter**63K/yr-8.1%7.7% conv. - **knife blades**51K/yr-7.9%4.7% conv. - **utility knife blades refills**30K/yr-0.4%15.1% conv. - **utility blade**27K/yr+15.3%4.3% conv. - **razor knife blades**22K/yr+8.9%15.0% conv. - **box cutter blades refills**22K/yr+8.1%14.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/utility-knife-blades/search-terms)
## **Top utility knife blades products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$134K20%$268K30%$402K40%$537K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WORKPRO Utility Knife Blades SK5 Steel 100-Pack Blades with Dispenser**WORKPRO**$9.89**4.7★19,594 rev](https://www.amazon.com/dp/B015W3AKDQ) [2**M MEEPO 50-Pack Utility Knife Blades Blackened SK-5 Razor Blades for Box Cutter Utility Knife Never Rust Design Extra Durable**M MEEPO**$5.99**4.7★1,131 rev](https://www.amazon.com/dp/B0CQCB5VGW) [3**DIYSELF 50 Pack Utility Knife Blades SK5 Steel Box Cutter Blades with Dispenser Standard Blades for Box Cutter Utility Knife Replacement Sharper Utility Blade Refills**DIYSELF**$6.79**4.7★5,051 rev](https://www.amazon.com/dp/B09ZTPKFHR) [4**CRAFTSMAN Utility Knife Blades 100 Pack for Drywall Leather Rubber and More (CMHT11921A)**CRAFTSMAN**$10.46**4.8★13,652 rev](https://www.amazon.com/dp/B07KH3R8YS) [5**JETMORE 100 Pack Utility Knife Blades SK5 Box Cutter Blades Razor Blades**Jetmore**$5.92**4.8★880 rev](https://www.amazon.com/dp/B0DYV75FZ3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JETMORE 100 Pack Utility Knife Blades SK5 Box Cutter Blades Razor Blades**Jetmore**$5.92**880 rev1y ago](https://www.amazon.com/dp/B0DYV75FZ3) [**Romeda 100 Pcs Utility Knife Blade SK5 High Carbon Steel Box Cutter Blades Refills with Storage Box Sharp Utility Blades for Box Cutter Non-Rusting Standard Razor Blade**Romeda**$6.07**1,450 rev2y ago](https://www.amazon.com/dp/B0D4VCS1FY) [**WORKPRO 50-Pack Utility Knife Blades with Dispenser**WORKPRO**$7.66**1,100 rev2y ago](https://www.amazon.com/dp/B0CBJZ2D85) [**M MEEPO 50-Pack Utility Knife Blades Blackened SK-5 Razor Blades for Box Cutter Utility Knife Never Rust Design Extra Durable**M MEEPO**$5.99**1,131 rev2y ago](https://www.amazon.com/dp/B0CQCB5VGW) [**M MEEPO 50-Pack Utility Knife Blades Titanium Fully Plated Durable SK-2 Razor Blades for Utility Knife Box Cutter Never Rust Extra Durable**M MEEPO**$10.01**450 rev2y ago](https://www.amazon.com/dp/B0CQC3STVM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CRAFTSMAN Utility Knife Blades Carbon Steel 3/4 Inch 10 Pack (CMHT11700X)**CRAFTSMAN**$3.80**4.8★**▲ 61%**](https://www.amazon.com/dp/B0BFTKLXN2) [**M MEEPO 50-Pack Utility Knife Blades Blackened SK-5 Razor Blades for Box Cutter Utility Knife Never Rust Design Extra Durable**M MEEPO**$5.99**4.7★**▲ 32%**](https://www.amazon.com/dp/B0CQCB5VGW) [**WORKPRO 50-Pack Utility Knife Blades with Dispenser**WORKPRO**$7.66**4.8★**▲ 31%**](https://www.amazon.com/dp/B0CBJZ2D85) [**M MEEPO 50-Pack Utility Knife Blades Titanium Fully Plated Durable SK-2 Razor Blades for Utility Knife Box Cutter Never Rust Extra Durable**M MEEPO**$10.01**4.5★**▲ 28%**](https://www.amazon.com/dp/B0CQC3STVM) [**Utility Knife Blades Ten Pack - Box Cutter Blades Refills - 10 Heavy Duty SK5 High Carbon Steel Utility Razor Blade Replacement in Convenient Storage Box - Standard Size - Fits Most Cutters & Knives**Home Planet Gear**$5.77**4.8★**▲ 27%**](https://www.amazon.com/dp/B0764NVQ2G)
**~~View all trending →~~**
## **What buyers say about utility knife blades**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sharpness**25%
*“Stays Sharp”*
**Quality-Overall**18%
*“Solid quality”*
**Value For Money**16%
*“Fair price”*
**Advertised Vs Actual Product**10%
*“Exactly as advertised”*
**Ease Of Use**8%
*“Easy to swap in and out”*
**Durability**3%
*“Great blades and are durable”*
**Grip**3%
*“Grip is very comfortable”*
**Strength**3%
*“the all-metal build gives it a sturdy, durable feel”*
**Size-Overall**3%
*“Great size”*
**Precision Of Cut**2%
*“These blades work well”*
### **What buyers complain about **
**Sharpness**24%
*“not very sharp”*
**Quality-Overall**9%
*“Garbage product”*
**Durability**6%
*“are not durable at all as the description states”*
**Ease Of Use**6%
*“Problem is inserting new blade”*
**Size-Overall**5%
*“Bigger than I thought”*
**Thickness**4%
*“seem to be too thick”*
**Precision Of Cut**4%
*“Not good at cutting cardboard”*
**Advertised Vs Actual Product**4%
*“Product does not work as advertised”*
**Rusts/Corrodes**3%
*“Rusty”*
**Functionality-Overall**3%
*“the button on the quick release does not work at all”*
### **Top return reasons **
**Size-Overall**34%
**Sharpness**10%
**Value For Money**9%
**Advertised Vs Actual Product**7%
**Functionality-Overall**7%
**Quality-Overall**4%
**Defective Material/Parts**4%
**Compatibility-Overall**3%
**Mechanism Issues**2%
**Weight Heavy**2%
## **Common questions**
- **Is utility knife blades profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 15 tracked products. 90-day search growth is +1.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the utility knife blades niche?**
- 9 brands and 32 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in utility knife blades?**
- Top complaints mined from reviews: Sharpness, Quality-Overall, Durability. The return rate is 0.4%.
- **When does demand for utility knife blades peak?**
- Demand is steady year-round — the busiest month runs 1.1× the quietest.
- **What does it cost to enter the utility knife blades niche?**
- Listings span $3.80–$19.89; the average listing price is $8.85 (sweet spot $15–$100). The average incumbent carries 3,979 reviews — the moat a new listing must climb.
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