---
title: "Products — urinal screen deodorizer - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/urinal-screen-deodorizer/products"
last_updated: "2026-08-08T07:53:54.048Z"
locale: en
meta:
  description: "Niche score 78/100 · $1.6M/yr market · 432K searches/yr · $29.83 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 78/100 · $1.6M/yr market · 432K searches/yr · $29.83 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — urinal screen deodorizer - Flapen"
---

# **urinal screen deodorizer**

**Launch it**

A $1.6M/yr market growing +6.5% this quarter with returns at 0.4% — clears our launch bar.

Market size 88Growth 33Conversion 95Competition 82Returns 98Price range 84Avg price 95Brand share 71Review moat 85Quality gap 75

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$29.83**

avg listing price — sweet spot $15–$100

**Market size**

**Great****$1.6M**

$1.6M/yr · 432K searches

**Review moat**

**Great****299.81**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$8.12–$58.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****63%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+6.5%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Products