---
title: "Urinal Screen Deodorizer — $1.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/urinal-screen-deodorizer"
last_updated: "2026-08-08T02:13:19.231Z"
locale: en
meta:
description: "Niche score 78/100 · $1.6M/yr market · 432K searches/yr · $29.83 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 78/100 · $1.6M/yr market · 432K searches/yr · $29.83 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Urinal Screen Deodorizer — $1.6M/yr Amazon US Niche (2026) - Flapen"
---
# **urinal screen deodorizer**
**Launch it**
A $1.6M/yr market growing +6.5% this quarter with returns at 0.4% — clears our launch bar.
Market size 88Growth 33Conversion 95Competition 82Returns 98Price range 84Avg price 95Brand share 71Review moat 85Quality gap 75
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$29.83**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.6M**
$1.6M/yr · 432K searches
**Review moat**
**Great****299.81**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$8.12–$58.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+6.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, urinal screen deodorizer is a $1.6M/yr Amazon United States market (432K searches/yr). The top 5 brands hold 63% of demand. Verdict: Launch it — 78/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **urinal screen deodorizer market data**
- **Units sold / yr**
- **50K–60K**
- avg 750–1,000/product
- **Revenue / yr**
- **$1.5M–$1.8M**
- units × avg price
- **Conversion rate**
- **12.4%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **88%**
- **Out of stock**
- **9.3%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**71**
**Top-5 brand share**
**63%**
Top 20: 94%
**Top-5 click share**
**33%**
Top 20: 73%
**Open market**
**34%**
- SPARGOS19% - TENKAIWICK19% - Tapix11% - CHONOVO7% - LINSIRON6% - HHXI4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.
10K6KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/urinal-screen-deodorizer/trend)
## **Top urinal screen deodorizer search terms**
- **urinal screen deodorizer**173K/yr+3.2%11.1% conv. - **urinal cakes**92K/yr+9.4%11.2% conv. - **urinal deodorizer**34K/yr+27.0%6.5% conv. - **urinal screen**41K/yr-3.0%7.0% conv. - **urinal screens**28K/yr+5.6%11.1% conv. - **urinal cakes for men bathroom**17K/yr+3.1%12.8% conv. - **urinal cake**15K/yr+24.8%6.7% conv. - **urinal splash guards**9K/yr+8.4%6.1% conv. - **urinal screens for men bathroom**9K/yr-0.5%9.7% conv. - **urinal deodorizer screen**5K/yr+11.4%6.1% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/urinal-screen-deodorizer/search-terms)
## **Top urinal screen deodorizer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$48K6%$96K9%$144K12%$193K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Urinal Cakes Ocean Breeze Scent Urinal Deodorizing Block Fresh Ocean Scent Urinal Pucks (Case of 12)**Tapix**$19.78**3.7★609 rev](https://www.amazon.com/dp/B077PNBDDD) [2**12 Pack Urinal Deodorizer Screen Urinal Cakes with Anti-Splash Filter Odor Protection Urinal Deodorizer for Men Bathroom Airport Office Mall Hotel(Ocean Breeze Scent)**TENKAIWICK**$21.82**4.2★94 rev](https://www.amazon.com/dp/B0FJDPQV28) [3**Urinal Screen Deodorizer (24 Pack) Urinal Cakes Anti-Splash Odor Protection for Toilets in Bathroom Office Stadiums Schools with Free Gloves - 24pcs Ocean Breeze Scent**SPARGOS**$37.67**4.6★472 rev](https://www.amazon.com/dp/B09P3TXS1Z) [4**48 PACK Urinal Deodorizer Screen with 100 Gloves-3D Wave Anti-Splash Odor Protection Urinal Cakes for Men Toilets Four Scents Urinal Mats**TENKAIWICK**$41.58**4.2★407 rev](https://www.amazon.com/dp/B0DPYNSG8D) [5**Urinal Screen Deodorizer 24 Packs Urinal Cakes Bulk Scented Anti-Splash Urinal Mats Deodorizer Fresh Pads for Toilet Bathroom Restaurants Offices Schools Hotels (Ocean Breeze/Lemon/Orange)**CHONOVO**$31.84**4.1★442 rev](https://www.amazon.com/dp/B0BNHTPV6J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HHXI 6 PACK Urinal Deodorizer Screen with 100 Gloves-Individually Wrapped 3D Wave Anti-Splash Odor Protection Urinal Cakes for Men Toilets 6 Scents Urinal Mats**HHXI**$10.03**38 rev4mo ago](https://www.amazon.com/dp/B0GSQRK57Q) [**20 Pack Urinal screens deodorizer 3D anti-splash odor protection urinal cakes for men bathroomtoilet splash guard for menfive scents urinal mats (20)**XirBaig**$20.25**40 rev4mo ago](https://www.amazon.com/dp/B0GS3JD8VL) [**Urinal Screen Deodorizer(48 pack) Anti-Splash Urinal Screens Cakes with Long-Lasting Fragrance for Men Toilet Bathroom Airport Office Mall Hotel (24 Blue 24 Orange)**HULAXILOTI**$40.69**44 rev4mo ago](https://www.amazon.com/dp/B0GRVVCXJR) [**48 PACK Urinal Screen Deodorizer 3D Wave Anti-Splash Odor Protection Urinal Cakes for Men Toilets Long-Lasting Fresh Scents**intera**$39.93**41 rev7mo ago](https://www.amazon.com/dp/B0G6M91MWV) [**LINSIRON 48 Pack Urinal Deodorizer Screen with 100 Gloves Odor Protection**LINSIRON**$38.03**47 rev8mo ago](https://www.amazon.com/dp/B0GL58P7RP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**20 Pack Urinal screens deodorizer 3D anti-splash odor protection urinal cakes for men bathroomtoilet splash guard for menfive scents urinal mats (20)**XirBaig**$20.25**4.3★**▲ 281%**](https://www.amazon.com/dp/B0GS3JD8VL) [**HHXI 6 PACK Urinal Deodorizer Screen with 100 Gloves-Individually Wrapped 3D Wave Anti-Splash Odor Protection Urinal Cakes for Men Toilets 6 Scents Urinal Mats**HHXI**$10.03**4.5★**▲ 280%**](https://www.amazon.com/dp/B0GSQRK57Q) [**48 PACK Urinal Screen Deodorizer 3D Wave Anti-Splash Odor Protection Urinal Cakes for Men Toilets Long-Lasting Fresh Scents**intera**$39.93**4.2★**▲ 202%**](https://www.amazon.com/dp/B0G6M91MWV) [**LINSIRON 48 Pack Urinal Deodorizer Screen with 100 Gloves Odor Protection**LINSIRON**$38.03**3.9★**▲ 198%**](https://www.amazon.com/dp/B0GL58P7RP) [**Urinal Screen Deodorizer(48 pack) Anti-Splash Urinal Screens Cakes with Long-Lasting Fragrance for Men Toilet Bathroom Airport Office Mall Hotel (24 Blue 24 Orange)**HULAXILOTI**$40.69**4.5★**▲ 190%**](https://www.amazon.com/dp/B0GRVVCXJR)
**~~View all trending →~~**
## **What buyers say about urinal screen deodorizer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**35%
*“Fresh Scent”*
**Value For Money**12%
*“Great value”*
**Quality-Overall**6%
*“Standard quality”*
**Durability**6%
*“Theyre also durable”*
**Ease Of Use**5%
*“which is very handy”*
**Size-Overall**4%
*“What I like most is the universal fit and thoughtful size”*
**Ease Of Cleaning**4%
*“way less mess”*
**Advertised Vs Actual Product**3%
*“They work as advertised”*
**Color**3%
*“The colors are accurate”*
**Design-Overall**2%
*“Good construction, good value”*
### **What buyers complain about **
**Smell**38%
*“No smell”*
**Durability**7%
*“I cannot say that it is long lasting maybe a few days”*
**Quality-Overall**5%
*“Horrible quality”*
**Strength**4%
*“Not Strong enough”*
**Value For Money**4%
*“Priced on the High Side”*
**Functionality-Overall**2%
*“unfortunately this one did not improve things”*
**Thickness**2%
*“They are a little thinner than other brands”*
**Size-Overall**1%
*“not a good fit”*
**Advertised Vs Actual Product**1%
*“Doesn't live up to the description shared”*
**Defective Material/Parts**1%
*“Plastic grates came broken”*
### **Top return reasons **
**Smell**45%
**Size-Overall**23%
**Advertised Vs Actual Product**8%
**Functionality-Overall**7%
**Defective Material/Parts**4%
**Compatibility-Overall**2%
**Value For Money**2%
**Quality-Overall**2%
**Adhesion/Stickiness**1%
**Color**1%
## **Common questions**
- **Is urinal screen deodorizer profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 52 tracked products. 8 of 15 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Launch it (78/100).
- **How competitive is the urinal screen deodorizer niche?**
- 30 brands and 71 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in urinal screen deodorizer?**
- Top complaints mined from reviews: Smell, Durability, Quality-Overall. The return rate is 0.4%.
- **When does demand for urinal screen deodorizer peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the urinal screen deodorizer niche?**
- Listings span $8.12–$58.70; the average listing price is $29.83 (sweet spot $15–$100). The average incumbent carries 300 reviews — the moat a new listing must climb.
## **Related niches in Tools & Home Improvement**
- 78 [**red white and blue lights**](https://flapen.com/research/us/tools-home-improvement/red-white-and-blue-lights)$568K/yr+505.1%**Worth a look**- 79 [**red white and blue solar lights**](https://flapen.com/research/us/tools-home-improvement/red-white-and-blue-solar-lights)$233K/yr+481.2%**Worth a look**- 77 [**black and decker 40v lithium battery**](https://flapen.com/research/us/tools-home-improvement/black-and-decker-40v-lithium-battery)$607K/yr+121.6%**Worth a look**- 77 [**tiki torches for outside**](https://flapen.com/research/us/tools-home-improvement/tiki-torches-for-outside)$2.4M/yr+190.1%**Launch it**- 80 [**red white and blue candles**](https://flapen.com/research/us/tools-home-improvement/red-white-and-blue-candles)$115K/yr+375.9%**Worth a look**- 76 [**ryobi 18v battery**](https://flapen.com/research/us/tools-home-improvement/ryobi-18v-battery)$7.2M/yr+33.2%**Launch it**[**All Tools & Home Improvement niches **](https://flapen.com/research/us/tools-home-improvement)