---
title: "Trend — urinal mats - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/urinal-mats/trend"
last_updated: "2026-08-05T22:08:16.228Z"
locale: en
meta:
  description: "Niche score 68/100 · $588K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 68/100 · $588K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — urinal mats - Flapen"
---

# **urinal mats**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 64Growth 19Conversion 95Competition 60Returns 98Price range 95Avg price 95Brand share 82Review moat 93Quality gap 50

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$39.37**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$16.62–$58.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****138.97**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Market size**

**Good****$588K**

$588K/yr · 120K searches

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-11.1%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend