---
title: "Urinal Mats — $588K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/urinal-mats"
last_updated: "2026-08-07T20:45:52.016Z"
locale: en
meta:
description: "Niche score 68/100 · $588K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 68/100 · $588K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Urinal Mats — $588K/yr Amazon US Niche (2026) - Flapen"
---
# **urinal mats**
**Worth a look**
Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 64Growth 19Conversion 95Competition 60Returns 98Price range 95Avg price 95Brand share 82Review moat 93Quality gap 50
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$39.37**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$16.62–$58.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****138.97**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Market size**
**Good****$588K**
$588K/yr · 120K searches
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-11.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, urinal mats is a $588K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 53% of demand. Verdict: Worth a look — 68/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **urinal mats market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$591K–$787K**
- units × avg price
- **Conversion rate**
- **12.4%**
- **Avg BSR**
- **#161**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **93%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▼falling
**Sellers**
**84**
**Top-5 brand share**
**53%**
Top 20: 98%
**Top-5 click share**
**49%**
Top 20: 90%
**Open market**
**39%**
- ToLanbbt14% - Adevar13% - CHONOVO10% - Impact Products8% - Sidelinx8% - SANIPRO7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/urinal-mats/trend)
## **Top urinal mats search terms**
- **urinal mats**51K/yr-14.8%10.2% conv. - **urinal mats for men bathroom**20K/yr+0.1%10.4% conv. - **urinal pads**13K/yr+5.3%8.1% conv. - **urinal mat**13K/yr-24.9%8.5% conv. - **urinal pads for mens room**6K/yr-8.0%7.9% conv. - **urinal floor mat**5K/yr-9.3%9.1% conv. - **urinal floor mats**4K/yr-14.4%8.3% conv. - **urinal mats for men bathroom commercial**3K/yr-7.4%10.5% conv. - **urinal floor mats for men bathroom**3K/yr-17.1%12.1% conv. - **urinal pad**2K/yr-0.8%6.5% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/urinal-mats/search-terms)
## **Top urinal mats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$24K8%$47K12%$71K16%$94K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ToLanbbt 12PCS Urinal Mats for Men Bathroom Non-Slip Urinal Floor Mats Water Absorption Urinal Pads for Mens Room Disposable Commercial Toilet Urine Mats for Mens Bathroom Restroom Dark Gray**ToLanbbt**$39.42**4.6★53 rev](https://www.amazon.com/dp/B0DNZ63W1C) [2**6Pcs Urinal Mats for Men Bathroom Commercial Floor Mats Pads for Mens Room Non Slip Splash Toilet Bulk Washable Disposable Large Color Grey 17Inch x 20.5Inch**Adevar**$22.69**4.6★66 rev](https://www.amazon.com/dp/B0DP2241L6) [3**Urinal Mats 6 Pack Urinal Pads Urinal Floor Mats for Men Bathroom Commerical Disposable Non-Slip Rubber Backing Washable Urinals Mat Eliminating Odor 17.7 x 20.5 (3 Pcs Black 3 Pcs Dark Grey)**CHONOVO**$24.38**4.4★137 rev](https://www.amazon.com/dp/B0CDH3MBKP) [4**Impact-1525-5 Z-Mat Urinal Mat (Pack of 6) - Black 17-1/2 inches x 20-3/8 inches**Impact Products**$44.36**4.5★446 rev](https://www.amazon.com/dp/B0094KJ5AS) [5**Urinal Mats (8 Pack) - Bathroom Urinal Mat for Floor - Dark Gray Commercial Splash Mats for Mens Restroom**Sidelinx**$58.38**4.6★253 rev](https://www.amazon.com/dp/B07Y5FRH5Q)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Urinal Mats for Men Bathroom 12 Pack 16.9 x 20.4 Dark Gray**eiekako**$35.87**1 rev5mo ago](https://www.amazon.com/dp/B0GQDR9XNW) [**ANWEOR 12 Pack Urinal Mats for Men Bathroom Urinal Floor Mats for Commercial Restrooms Non-Slip Water Deodorization Disposable Urinal Mats Reusable Urine Large 17Inch x 20.5Inch**ANWEOR**$39.57**10 rev7mo ago](https://www.amazon.com/dp/B0G3PMQ7GY) [**THMINS 12 Pack Commercial Urinal Mats Non-Slip Urinal Floor Mat for Mens Bathroom Washable Rubber Urinal Pads for Business Bathroom**THMINS**$28.09**10 rev1y ago](https://www.amazon.com/dp/B0FJXV297X) [**Maasechs 50 Pcs Disposable Urinal Mats for Men Bathroom Commercial Urinal Pads for Mens Room Toilet Mats Non Slip Water Absorption Deodorization Toilet Floor Protector from Urine Gray(Hexagon)**Maasechs**$28.66**22 rev1y ago](https://www.amazon.com/dp/B0DWFRG5Y8) [**32 PACK Urinal Deodorizer Screen with 100 Gloves-3D Wave Anti-Splash Odor Protection Urinal Cakes for Men Toilets Four Scents Urinal Mats**TENKAIWICK**$30.26**416 rev1y ago](https://www.amazon.com/dp/B0DPYRLJK3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Urinal Mats for Men Bathroom 12 Pack 16.9 x 20.4 Dark Gray**eiekako**$35.87**5.0★**▲ 285%**](https://www.amazon.com/dp/B0GQDR9XNW) [**THMINS 12 Pack Commercial Urinal Mats Non-Slip Urinal Floor Mat for Mens Bathroom Washable Rubber Urinal Pads for Business Bathroom**THMINS**$28.09**4.8★**▲ 254%**](https://www.amazon.com/dp/B0FJXV297X) [**ANWEOR 12 Pack Urinal Mats for Men Bathroom Urinal Floor Mats for Commercial Restrooms Non-Slip Water Deodorization Disposable Urinal Mats Reusable Urine Large 17Inch x 20.5Inch**ANWEOR**$39.57**4.5★**▲ 114%**](https://www.amazon.com/dp/B0G3PMQ7GY) [**12Pcs Urinal Mats for Men Bathroom Commercial Urinal Floor Mats Urinal Pads for Mens Room Non Slip Splash Toilet Bulk Washable Disposable Large 17Inch x 20.5Inch**Adevar**$38.64**4.6★**▲ 83%**](https://www.amazon.com/dp/B0DP219437) [**SMELLRID Urinal Mats 6 Pack Commercial Urinal Floor Mats for Men Bathroom 18oz Absorbent Splash Pads with Non-Slip Rubber Backing Fragrance-Free Odor Control 17.5 x 20.5 Inches**SMELLRID**$58.50**5.0★**▲ 52%**](https://www.amazon.com/dp/B004SBJC3I)
**~~View all trending →~~**
## **What buyers say about urinal mats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**13%
*“The twelve pack is a fantastic deal”*
**Quality-Overall**13%
*“Excellent product”*
**Efficiency**10%
*“IT WORKS”*
**Size-Overall**10%
*“Good size”*
**Ease Of Cleaning**7%
*“are easy to clean”*
**Advertised Vs Actual Product**6%
*“they do the job”*
**Absorbency**5%
*“Versatile and Absorbent Beyond Just Urinal Use”*
**Leak-Proof**4%
*“They are effective at absorbing messes so things always look tidy”*
**Durability**3%
*“Durable and clean appearance”*
**Ease Of Use**3%
*“It is easy to use”*
### **What buyers complain about **
**Smell**33%
*“the scent is very slight”*
**Adhesion/Stickiness**10%
*“Does not stay in place”*
**Value For Money**8%
*“Not really the best value for money as these are meant to be disposable”*
**Quality-Overall**7%
*“very cheap”*
**Degree Of Motion**5%
*“Does not move when walker goes over it”*
**Size-Overall**5%
*“These are super small”*
**Thickness**4%
*“the backing is thin and not non-slip”*
**Grip**2%
*“Unfortunately, these are slippery on the floor and dont stay put”*
**Maintenance And Repair**2%
*“Honestly thought Id have to replace them every month”*
**Flatness**1%
*“Better if it would lay flat”*
### **Top return reasons **
**Size-Overall**20%
**Smell**15%
**Functionality-Overall**10%
**Advertised Vs Actual Product**9%
**Quality-Overall**8%
**Grip**6%
**Thin**6%
**Material Quality**6%
**Defective Material/Parts**3%
**Strength**3%
## **Common questions**
- **Is urinal mats profitable to sell on Amazon United States?**
- The niche generates $588K/yr across 30 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (68/100).
- **How competitive is the urinal mats niche?**
- 23 brands and 84 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in urinal mats?**
- Top complaints mined from reviews: Smell, Adhesion/Stickiness, Value For Money. The return rate is 0.4%.
- **When does demand for urinal mats peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the urinal mats niche?**
- Listings span $16.62–$58.50; the average listing price is $39.37 (sweet spot $15–$100). The average incumbent carries 139 reviews — the moat a new listing must climb.
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