---
title: "Uplighting Outdoor — $261K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/uplighting-outdoor"
last_updated: "2026-08-06T16:27:15.823Z"
locale: en
meta:
description: "Niche score 57/100 · $261K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $261K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Uplighting Outdoor — $261K/yr Amazon US Niche (2026) - Flapen"
---
# **uplighting outdoor**
**Worth a look**
Shows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 48Growth 33Conversion 29Competition 95Returns 48Price range 51Avg price 95Brand share 95Review moat 39Quality gap 43
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$45.22**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$9.34–$177.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$261K**
$261K/yr · 247K searches
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,561.35**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+6.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, uplighting outdoor is a $261K/yr Amazon United States market (247K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 57/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **uplighting outdoor market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$271K–$362K**
- units × avg price
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#104**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **99%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**65 **▼falling
**Sellers**
**132**
**Top-5 brand share**
**39%**
Top 20: 73%
**Top-5 click share**
**19%**
Top 20: 46%
**Open market**
**57%**
- Onforu13% - SUNVIE10% - Gardencoin7% - LUTEC6% - REEGOLD5% - NYMPHY4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/uplighting-outdoor/trend)
## **Top uplighting outdoor search terms**
- **led spot lights outdoor**66K/yr-14.0%1.5% conv. - **outdoor spot lights for house**20K/yr+26.9%1.1% conv. - **led spotlight outdoor**26K/yr+14.4%1.6% conv. - **led landscape spotlights**6K/yr+278.4%1.8% conv. - **landscape spot lights outdoor**13K/yr-7.1%2.0% conv. - **plug in spotlight outdoor**16K/yr+3.5%2.3% conv. - **outdoor led spotlight**11K/yr+19.4%1.7% conv. - **landscape spot lights**7K/yr+35.0%1.3% conv. - **outside spot lights for house**11K/yr-17.1%1.7% conv. - **uplight for tree**5K/yr+41.8%0.4% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/uplighting-outdoor/search-terms)
## **Top uplighting outdoor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$5K4%$10K6%$16K8%$21K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**REEGOLD Low Voltage Landscape Lights Outdoor: 7W 700LM LED Landscape Lighting with Connectors for Tree Garden Yard Pathway | 12V 24V Warm White 2700K Spotlights | IP65 Waterproof | 6 Pack**REEGOLD**$37.81**4.4★1,246 rev](https://www.amazon.com/dp/B0B6N74Q8H) [2**Onforu 75W Flood Lights Outdoor 7000LM Brightness Security Lights Switch Controlled 3 Adjustable Heads IP65 Waterproof 6500K Wall Mount Exterior LED Flood Light**Onforu**$27.15**4.6★5,718 rev](https://www.amazon.com/dp/B07S6LGQC9) [3**SUNVIE Outdoor Landscape LED Lighting 12W Waterproof Garden Lights COB Led Spotlights with Spiked Stand for Lawn Decorative Lamp US 3- Plug 3000K Warm White (2 Packs)**SUNVIE**$24.50**4.6★2,253 rev](https://www.amazon.com/dp/B07ZZ3K3XN) [4**Solar Spot Lights Outdoor Waterproof Solar Spotlights 4 Packs Cool White**AUDERWIN**$26.23**4.3★4,700 rev](https://www.amazon.com/dp/B0CMZ9RDSH) [5**NYMPHY Solar Lights Outdoor Waterproof IP68 56 LED 3 Lighting Modes Solar Powered Garden Yard Spot Solar Lights for Outside Landscape- 4 Pack (Cool White)**NYMPHY**$34.98**4.4★17,566 rev](https://www.amazon.com/dp/B09WGVV6TB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JEJOT Solar Spot Lights Outdoor Waterproof 4 Pack 2 Lighting Modes Solar Spotlights Solar Lights for Yard Garden Lawn Landscape Cool White**JEJOT**$24.48**2,087 rev1y ago](https://www.amazon.com/dp/B0DRFWF3RB) [**Gardencoin Low Voltage Landscape Spotlight 12V LED Outdoor Landscape Lighting Landscape Spot Lights Wired for Garden and Yard Aluminum Up Lighting Fixture with 5W MR16 Replaceable Bulb (6 Pack)**Gardencoin**$120.86**211 rev1y ago](https://www.amazon.com/dp/B0DJVGC4D1) [**Onforu 3200LM Flood Lights Outdoor 32W 6500K LED Security Light Switch Controlled IP66 Waterproof Outdoor Lights Wall Mount Exterior Flood Light with 2 Adjustable Heads Floodlights Outside**Onforu**$20.92**307 rev1y ago](https://www.amazon.com/dp/B0DLNPTRBX) [**LUTEC 2 Pack Adjustable Twin Par Holder Outdoor Flood Lights Switch Controlled Security Lights Floodlights Fixture Waterproof Exterior Max 300 Watt Par38 Flood Light for Garage Yard Porch-White**LUTEC**$19.88**519 rev1y ago](https://www.amazon.com/dp/B0DC6QCG5K) [**Outdoor Landscape lighting Low Voltage 65.6FT Wired LED Spot light with Plug-in Transformer IP65 Waterproof Outside Uplight 18W 1800LM for Yard Garden Tree Pathway House Warm White 3000K Pack of 6**NEWKAZ**$29.25**291 rev2y ago](https://www.amazon.com/dp/B0CVWY8Z2R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SUNVIE 12W Low Voltage LED Landscape Lights with Connectors Outdoor 12V Super Warm White (900LM) Waterproof Garden Pathway Lights Wall Tree Flag Spotlights with Spike Stand (10 Pack with Connector)**SUNVIE**$76.57**4.5★**▲ 146%**](https://www.amazon.com/dp/B07ZKH3YSV) [**Lithonia Lighting HomeGuard 2-Light LED Outdoor Flood Lights 4000K Bronze**Lithonia Lighting**$22.60**4.6★**▲ 103%**](https://www.amazon.com/dp/B098CTZYTR) [**Onforu 3200LM Flood Lights Outdoor 32W 6500K LED Security Light Switch Controlled IP66 Waterproof Outdoor Lights Wall Mount Exterior Flood Light with 2 Adjustable Heads Floodlights Outside**Onforu**$20.92**4.7★**▲ 100%**](https://www.amazon.com/dp/B0DLNPTRBX) [**Gardencoin Low Voltage Landscape Spotlight 12V LED Outdoor Landscape Lighting Landscape Spot Lights Wired for Garden and Yard Aluminum Up Lighting Fixture with 5W MR16 Replaceable Bulb (6 Pack)**Gardencoin**$120.86**4.8★**▲ 77%**](https://www.amazon.com/dp/B0DJVGC4D1) [**REEGOLD Low Voltage Landscape Lights Outdoor: 7W 700LM LED Landscape Lighting with Connectors for Tree Garden Yard Pathway | 12V 24V Warm White 2700K Spotlights | IP65 Waterproof | 6 Pack**REEGOLD**$37.81**4.4★**▲ 67%**](https://www.amazon.com/dp/B0B6N74Q8H)
**~~View all trending →~~**
## **What buyers say about uplighting outdoor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**42%
*“Bright Light”*
**Quality-Overall**11%
*“solid quality”*
**Assembly/Installation**9%
*“Easiest install ever”*
**Value For Money**7%
*“Great buy for the money”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Durability**3%
*“Held up well”*
**Efficiency**2%
*“Works great”*
**Charging**2%
*“Charge fast”*
**Color**2%
*“Love the different colors”*
**Ease Of Use**1%
*“Easy to remove”*
### **What buyers complain about **
**Durability**18%
*“Do not last”*
**Brightness/Shine/Glow**15%
*“Not Bright enough”*
**Quality-Overall**8%
*“Bad quality”*
**Functionality-Overall**8%
*“Never worked”*
**Bulb Flicker/Dimming/Color**5%
*“Really dim lighting”*
**Water Resistance**5%
*“Not water proof”*
**Charging**4%
*“Does not hold the charge”*
**Size-Overall**3%
*“Very small”*
**Value For Money**2%
*“Not worth the price”*
**Advertised Vs Actual Product**2%
*“Not as described”*
### **Top return reasons **
**Brightness/Shine/Glow**23%
**Size-Overall**15%
**Bulb Flicker/Dimming/Color**9%
**Color**9%
**Functionality-Overall**9%
**Advertised Vs Actual Product**8%
**Defective Material/Parts**5%
**Value For Money**5%
**Charging**2%
**Assembly/Installation**2%
## **Common questions**
- **Is uplighting outdoor profitable to sell on Amazon United States?**
- The niche generates $261K/yr across 119 tracked products. 8 of 14 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the uplighting outdoor niche?**
- 65 brands and 132 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in uplighting outdoor?**
- Top complaints mined from reviews: Durability, Brightness/Shine/Glow, Quality-Overall. The return rate is 3.2%.
- **When does demand for uplighting outdoor peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the uplighting outdoor niche?**
- Listings span $9.34–$177.11; the average listing price is $45.22 (sweet spot $15–$100). The average incumbent carries 2,561 reviews — the moat a new listing must climb.
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