---
title: "Up and Down Lights Outdoor — $178K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/up-and-down-lights-outdoor"
last_updated: "2026-08-06T02:58:29.490Z"
locale: en
meta:
description: "Niche score 54/100 · $178K/yr market · 140K searches/yr · $62.07 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $178K/yr market · 140K searches/yr · $62.07 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Up and Down Lights Outdoor — $178K/yr Amazon US Niche (2026) - Flapen"
---
# **up and down lights outdoor**
**Worth a look**
Shows no brand lock-in (top 5 brands take 24% of clicks), but strong incumbent ratings (4.6★) keeps it on the watch list.
Market size 36Growth 38Conversion 26Competition 96Returns 40Price range 50Avg price 89Brand share 97Review moat 65Quality gap 25
**Brand share**
**Incredible****24%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Avg price**
**Great****$62.07**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****915.42**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$8.08–$179.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+10.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$178K**
$178K/yr · 140K searches
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, up and down lights outdoor is a $178K/yr Amazon United States market (140K searches/yr). The top 5 brands hold 24% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **up and down lights outdoor market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$124K–$155K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#312**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**95 **▼falling
**Sellers**
**141**
**Top-5 brand share**
**24%**
Top 20: 54%
**Top-5 click share**
**14%**
Top 20: 39%
**Open market**
**74%**
- BesLowe8% - LEONLITE5% - TORCHSTAR4% - EDISHINE4% - WIHTU3% - Yolsunes2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.2% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/up-and-down-lights-outdoor/trend)
## **Top up and down lights outdoor search terms**
- **dusk till dawn outdoor light**31K/yr-0.4%2.0% conv. - **bronze outdoor light fixture**18K/yr+29.0%0.5% conv. - **outdoor farmhouse lights**17K/yr+33.8%1.0% conv. - **modern outdoor wall sconce**8K/yr+164.9%0.3% conv. - **modern exterior lights**11K/yr+50.5%0.8% conv. - **modern outdoor light**10K/yr+19.4%0.8% conv. - **modern outdoor sconce**7K/yr+14.2%0.4% conv. - **large outdoor wall lights**8K/yr-8.6%0.2% conv. - **outdoor wall lights led**5K/yr+19.5%0.2% conv. - **dusk to dawn light fixture**5K/yr-11.8%1.5% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/up-and-down-lights-outdoor/search-terms)
## **Top up and down lights outdoor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$7K6%$11K8%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BesLowe Outdoor Wall Light Fixtures Modern Black Exterior Wall Lanterns**BesLowe**$38.38**4.7★4,303 rev](https://www.amazon.com/dp/B09J4DV34G) [2**TORCHSTAR LED Barn Light Dusk to Dawn Area Lights Aluminum 5000K Bronze**TORCHSTAR**$36.22**4.5★7,737 rev](https://www.amazon.com/dp/B01E9TZ5HA) [3**2-Pack Dusk to Dawn Outdoor Wall Sconces Exterior Farmhouse Gooseneck Barn Light Vintage Matte Black Outside Wall Mount Light Fixture Anti-Rust Waterproof Outdoor Light for House Porch Garage**TOBUSA**$47.82**4.5★1,149 rev](https://www.amazon.com/dp/B09L4MXQ5M) [4**LEONLITE 2-Pack 12 Outdoor Cylinder Wall Light Up and Down E26 Base**LEONLITE**$44.08**4.5★293 rev](https://www.amazon.com/dp/B09JB339Y4) [5**EDISHINE 2 Pack LED Outdoor Wall Lights Dimmable 3000K 4000K 5000K 15.7 Modern Black Outdoor Wall Sconce IP65 Waterproof Linear Exterior Wall Light for Entrance Hallway Garage Porch**EDISHINE**$76.54**4.5★201 rev](https://www.amazon.com/dp/B0D7PT83S4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FNYUSLET Dusk to Dawn Outdoor Porch Lighting Fixtures Wall Mount Sensor Exterior Wall Light for House Ouside Lantern Lamp Waterproof Wall Sconce Lights Black Metal Coach Light for Garage Entryway**FNYUSLET**$17.85**46 rev2mo ago](https://www.amazon.com/dp/B0GSR5RN6R) [**Aipsun 2 Packs LED Outdoor Wall Lights 3000K 4000K 6000K 23.6in Modern Black Outdoor Porch & Patio Wall Sconce Linear Exterior Wall Light for Entrance Hallway Garage Porch(3CCT)**Aipsun**$116.05**78 rev1y ago](https://www.amazon.com/dp/B0FH295XGX) [**Onforu 100w Dusk to Dawn Outdoor Lighting 11000LM Led Outdoor Light from Dusk Till Dawn Super Bright Flood Light IP66 Waterproof Exterior Security Black Light Fixture 3 Heads Photocell for Garage Yard**Onforu**$28.95**390 rev1y ago](https://www.amazon.com/dp/B0DP7DGW8Q) [**EDISHINE 2 Pack LED Outdoor Wall Lights Dimmable 3000K 4000K 5000K 15.7 Modern Black Outdoor Wall Sconce IP65 Waterproof Linear Exterior Wall Light for Entrance Hallway Garage Porch**EDISHINE**$76.54**201 rev1y ago](https://www.amazon.com/dp/B0D7PT83S4) [**camuucci Dusk to Dawn Outdoor Wall Light Sparkling Glow Porch Sconce**camuucci**$92.36**277 rev1y ago](https://www.amazon.com/dp/B0DG4WG4RT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FNYUSLET Dusk to Dawn Outdoor Porch Lighting Fixtures Wall Mount Sensor Exterior Wall Light for House Ouside Lantern Lamp Waterproof Wall Sconce Lights Black Metal Coach Light for Garage Entryway**FNYUSLET**$17.85**4.6★**▲ 258%**](https://www.amazon.com/dp/B0GSR5RN6R) [**BesLowe Outdoor Wall Light Fixtures Oil-Rubbed Bronze Wall Lanterns**BesLowe**$85.49**4.7★**▲ 148%**](https://www.amazon.com/dp/B0BD83B1T2) [**Aipsun 2 Packs LED Outdoor Wall Lights 3000K 4000K 6000K 23.6in Modern Black Outdoor Porch & Patio Wall Sconce Linear Exterior Wall Light for Entrance Hallway Garage Porch(3CCT)**Aipsun**$116.05**4.8★**▲ 81%**](https://www.amazon.com/dp/B0FH295XGX) [**LEONLITE 2-Pack 12 Outdoor Cylinder Wall Light Up and Down E26 Base**LEONLITE**$44.08**4.5★**▲ 58%**](https://www.amazon.com/dp/B09JB339Y4) [**Brightever Gooseneck Outdoor Light Fixtures 2-Pack Farmhouse Barn Lights for Porch Industrial Black Exterior Wall Sconce for Garage Patio E26 Base Anti-Rust Bulb not Included**Brightever**$34.45**4.8★**▲ 49%**](https://www.amazon.com/dp/B0B9BJV89N)
**~~View all trending →~~**
## **What buyers say about up and down lights outdoor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**33%
*“Bright white”*
**Assembly/Installation**11%
*“Easy to put up”*
**Quality-Overall**10%
*“Great quality and exactly as described”*
**Value For Money**8%
*“Fair price”*
**Advertised Vs Actual Product**7%
*“Better than I expected”*
**Efficiency**4%
*“Works flawlessly”*
**Design-Overall**4%
*“well built”*
**Durability**2%
*“very durable”*
**Ease Of Use**2%
*“Easy to use”*
**Bulb Flicker/Dimming/Color**2%
*“great lights”*
### **What buyers complain about **
**Durability**18%
*“Did not last”*
**Quality-Overall**11%
*“Build quality is cheap”*
**Functionality-Overall**9%
*“Never worked”*
**Brightness/Shine/Glow**7%
*“it is not as bright”*
**Bulb Flicker/Dimming/Color**6%
*“then got very dim again”*
**Size-Overall**6%
*“Really small”*
**Rusts/Corrodes**3%
*“Rusts”*
**Assembly/Installation**3%
*“Difficult to Install”*
**Value For Money**2%
*“overall it feels much more expensive”*
**Color**2%
*“I bought the wrong color light”*
### **Top return reasons **
**Size-Overall**43%
**Bulb Flicker/Dimming/Color**8%
**Advertised Vs Actual Product**7%
**Brightness/Shine/Glow**7%
**Functionality-Overall**7%
**Color**6%
**Defective Material/Parts**5%
**Value For Money**4%
**Compatibility-Overall**2%
**Quality-Overall**2%
## **Common questions**
- **Is up and down lights outdoor profitable to sell on Amazon United States?**
- The niche generates $178K/yr across 153 tracked products. 13 of 18 products launched in the last 360 days are still selling. 90-day search growth is +10.2%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the up and down lights outdoor niche?**
- 95 brands and 141 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 24% of demand.
- **What do buyers complain about in up and down lights outdoor?**
- Top complaints mined from reviews: Durability, Quality-Overall, Functionality-Overall. The return rate is 3.8%.
- **When does demand for up and down lights outdoor peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the up and down lights outdoor niche?**
- Listings span $8.08–$179.77; the average listing price is $62.07 (sweet spot $15–$100). The average incumbent carries 915 reviews — the moat a new listing must climb.
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