---
title: "Search terms — underground wire locator - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/underground-wire-locator/search-terms"
last_updated: "2026-08-08T16:34:24.676Z"
locale: en
meta:
  description: "Niche score 55/100 · $2.1M/yr market. Prices mostly outside the sweet spot ($33.38–$1378.64) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $2.1M/yr market. Prices mostly outside the sweet spot ($33.38–$1378.64) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — underground wire locator - Flapen"
---

# **underground wire locator**

**Worth a look**

Shows a $2.1M/yr market, but prices mostly outside the sweet spot ($33.38–$1378.64) keeps it on the watch list.

Market size 95Growth 61Conversion 55Competition 40Returns 17Price range 5Avg price 42Brand share 41Review moat 63Quality gap 90

**Market size**

**Incredible****$2.1M**

$2.1M/yr · 209K searches

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****977.84**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+36.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****$224.89**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Bad****7.4%**

return rate — above 5% kills the launch gate

**Price range**

**Bad****$33.38–$1378.64**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms