---
title: "Search terms — type 2 hard hat - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/type-2-hard-hat/search-terms"
last_updated: "2026-08-08T15:06:42.414Z"
locale: en
meta:
  description: "Niche score 55/100 · $145K/yr market · 92K searches/yr · $83.02 avg price. Soft demand (-4.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $145K/yr market · 92K searches/yr · $83.02 avg price. Soft demand (-4.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — type 2 hard hat - Flapen"
---

# **type 2 hard hat**

**Worth a look**

Shows a thin review moat (138 avg reviews), but soft demand (-4.5% this quarter) keeps it on the watch list.

Market size 31Growth 23Conversion 24Competition 81Returns 87Price range 57Avg price 81Brand share 63Review moat 93Quality gap 58

**Review moat**

**Great****137.62**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Competition**

**Great****34%**

top-5 click share — an open shelf

**Avg price**

**Great****$83.02**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****67%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$24.53–$157.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$145K**

$145K/yr · 92K searches

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-4.5%**

90-day search growth — must beat 0% to launch

**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms