---
title: "Twine — $2.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/twine"
last_updated: "2026-08-05T21:31:55.144Z"
locale: en
meta:
description: "Niche score 52/100 · $2.4M/yr market · 2.1M searches/yr. Prices mostly outside the sweet spot ($3.96–$9.38) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $2.4M/yr market · 2.1M searches/yr. Prices mostly outside the sweet spot ($3.96–$9.38) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Twine — $2.4M/yr Amazon US Niche (2026) - Flapen"
---
# **twine**
**Worth a look**
Shows searches that convert (18.9% search→purchase), but prices mostly outside the sweet spot ($3.96–$9.38) keeps it on the watch list.
Market size 95Growth 70Conversion 99Competition 22Returns 87Price range 0Avg price 17Brand share 12Review moat 25Quality gap 21
**Conversion**
**Incredible****18.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****$2.4M**
$2.4M/yr · 2.1M searches
**Returns**
**Great****1.4%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+52.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,078.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$6.20**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$3.96–$9.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, twine is a $2.4M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 95% of demand. Demand peaks in May–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **twine market data**
- **Units sold / yr**
- **300K–400K**
- avg 30,000–40,000/product
- **Revenue / yr**
- **$1.9M–$2.5M**
- units × avg price
- **Conversion rate**
- **18.9%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**9**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**2%**
- PH PERKHOMY55% - PerkDecor19% - Vanhench11% - SMART&CASUAL6% - GOLDEN COCK4% - Vivifying3% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +52.7% search growth over the last 90 days.
60K40KBlack Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Nov, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/twine/trend)
## **Top twine search terms**
- **twine**891K/yr+34.5%16.0% conv. - **twine string**336K/yr+22.5%17.4% conv. - **jute twine**238K/yr+48.9%11.1% conv. - **garden twine**104K/yr+196.5%15.5% conv. - **twine for crafts**122K/yr+10.3%10.4% conv. - **jute**98K/yr+9.5%4.1% conv. - **twine for gardening**42K/yr+214.4%18.5% conv. - **garden string**35K/yr+172.9%16.1% conv. - **garden twine for climbing plants**30K/yr+172.8%13.9% conv. - **twine string for gardening**11K/yr+776.5%17.9% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/twine/search-terms)
## **Top twine products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$242K20%$484K30%$726K40%$968K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PerkHomy Natural Jute Twine 600 Feet Long Twine String for Crafts Gift Wrapping Packing Gardening Crochet Knitting Macrame Decor (Brown 2mm * 600feet)**PH PERKHOMY**$5.99**4.7★11,554 rev](https://www.amazon.com/dp/B0BCK98LLG) [2**PerkDecor 1000FT Natural Jute Twine String Bulk Hemp Rope Cord for Crafts Gardening Gift Wrapping Wedding Dcor Packing Material Burlap Ribbon Christmas Knitting Macrame Decoration (Brown 2mm* 1000ft)**PerkDecor**$5.05**4.7★753 rev](https://www.amazon.com/dp/B0FF2YKCVJ) [3**Vanhench 805FT Natural Jute Twine String Bulk Hemp Jute Rope Cord Twine for Crafts Gardening Gift Wrapping Wedding Dcor Packing Material Burlap Ribbon Christmas Knitting Macrame Decoration**Vanhench**$5.98**4.6★4,180 rev](https://www.amazon.com/dp/B0D264LFBS) [4**PerkDecor 2Pack 2mm Natural Jute Twine String 1600 Feet Long Twine String for Crafting Gardening Gift Wrapping Macrame DIY Home Decor (Brown-800Feet/Roll)**PerkDecor**$9.38**4.6★663 rev](https://www.amazon.com/dp/B0F1N8JZM5) [5**PerkHomy Garden Twine Strong Natural Jute 800 Feet Long Green Twine for Gardening Tomato Climbing Plant Tie Floristry Crafts Gift Wrapping Packing Decor (Green 2mm * 800feet)**PH PERKHOMY**$6.47**4.6★2,809 rev](https://www.amazon.com/dp/B0CQYQPN9L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PerkDecor 1000FT Natural Jute Twine String Bulk Hemp Rope Cord for Crafts Gardening Gift Wrapping Wedding Dcor Packing Material Burlap Ribbon Christmas Knitting Macrame Decoration (Brown 2mm* 1000ft)**PerkDecor**$5.05**753 rev12mo ago](https://www.amazon.com/dp/B0FF2YKCVJ) [**PerkDecor 2Pack 2mm Natural Jute Twine String 1600 Feet Long Twine String for Crafting Gardening Gift Wrapping Macrame DIY Home Decor (Brown-800Feet/Roll)**PerkDecor**$9.38**663 rev1y ago](https://www.amazon.com/dp/B0F1N8JZM5) [**PerkHomy Garden Twine Strong Natural Jute 400 Feet Long Brown Twine for Gardening Tomato Climbing Plant Tie Floristry Crafts Gift Wrapping Packing Decor (Brown 2mm * 400feet)**PH PERKHOMY**$3.96**2,809 rev1y ago](https://www.amazon.com/dp/B0DS8YWXHF) [**PerkHomy 600 Feet Natural Jute Twine Long Twine String for Crafts Gift Wrapping Packing Gardening Crochet Knitting Macrame Decor (Brown 600feet Flat)**PH PERKHOMY**$4.13**790 rev1y ago](https://www.amazon.com/dp/B0DS9493ZW) [**2mm - 164FT 600FT 1200FT 1800FT Natural Jute Twine Rope String**GOLDEN COCK**$5.10**507 rev2y ago](https://www.amazon.com/dp/B0D86VX4CK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**PerkHomy Garden Twine Strong Natural Jute 800 Feet Long Green Twine for Gardening Tomato Climbing Plant Tie Floristry Crafts Gift Wrapping Packing Decor (Green 2mm * 800feet)**PH PERKHOMY**$6.47**4.6★**▲ 135%**](https://www.amazon.com/dp/B0CQYQPN9L) [**PerkDecor 1000FT Natural Jute Twine String Bulk Hemp Rope Cord for Crafts Gardening Gift Wrapping Wedding Dcor Packing Material Burlap Ribbon Christmas Knitting Macrame Decoration (Brown 2mm* 1000ft)**PerkDecor**$5.05**4.7★**▲ 83%**](https://www.amazon.com/dp/B0FF2YKCVJ) [**Vivifying Garden Twine 656 Feet 2mm Green Plant Ties Strong Jute Twine String for Climbing Plants Tomatoes Floristry Crafts**Vivifying**$7.12**4.6★**▲ 81%**](https://www.amazon.com/dp/B078H4Y19K) [**Bright White Twine String - #18 Strong Nylon String - 250 Ft Length - White String for Gardening Nylon Twine for Plants**ACE Supply**$7.10**4.7★**▲ 71%**](https://www.amazon.com/dp/B0BFCDFWVS) [**2mm - 164FT 600FT 1200FT 1800FT Natural Jute Twine Rope String**GOLDEN COCK**$5.10**4.7★**▲ 23%**](https://www.amazon.com/dp/B0D86VX4CK)
**~~View all trending →~~**
## **What buyers say about twine**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**19%
*“As advertised”*
**Quality-Overall**19%
*“Good quality for crafts”*
**Strength**13%
*“Sturdy and easy to use dispenser”*
**Value For Money**13%
*“Good Deal”*
**Durability**6%
*“so far it's holding up well”*
**Efficiency**4%
*“Very useful for my garden”*
**Ease Of Use**3%
*“Easy to use”*
**Thickness**3%
*“Perfect thickness for tying garden plants”*
**Gifting Purpose**2%
*“Used it for Christmas gifts great”*
**Color**2%
*“The color is great”*
### **What buyers complain about **
**Thickness**21%
*“I wanted a thinner piece of jute to work with”*
**Strength**17%
*“Very weak”*
**Durability**12%
*“it just broke at the slightest tight pull”*
**Smell**8%
*“Smell terrible”*
**Quality-Overall**6%
*“Garbage quality”*
**Size-Overall**5%
*“Much Longer Than I Expected”*
**Advertised Vs Actual Product**4%
*“False advertising”*
**Functionality-Overall**3%
*“It didn't work”*
**Thin**2%
*“very thin”*
**Ease Of Use**1%
*“Frustrating to work with at times”*
### **Top return reasons **
**Thin**31%
**Size-Overall**18%
**Value For Money**14%
**Thickness**8%
**Advertised Vs Actual Product**6%
**Strength**5%
**Color**4%
**Quality-Overall**3%
**Functionality-Overall**3%
**Material Quality**2%
## **Common questions**
- **Is twine profitable to sell on Amazon United States?**
- The niche generates $2.4M/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +52.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the twine niche?**
- 7 brands and 9 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in twine?**
- Top complaints mined from reviews: Thickness, Strength, Durability. The return rate is 1.4%.
- **When does demand for twine peak?**
- Demand peaks in May–Nov–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the twine niche?**
- Listings span $3.96–$9.38; the average listing price is $6.20 (sweet spot $15–$100). The average incumbent carries 4,078 reviews — the moat a new listing must climb.
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