---
title: "Search terms — turp - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/turp/search-terms"
last_updated: "2026-08-08T15:50:06.189Z"
locale: en
meta:
  description: "Niche score 56/100 · $35K/yr market · 21K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $35K/yr market · 21K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — turp - Flapen"
---

# **turp**

**Worth a look**

Shows a sweet-spot price point ($41.38 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 9Growth 54Conversion 49Competition 73Returns 63Price range 71Avg price 95Brand share 88Review moat 47Quality gap 47

**Avg price**

**Incredible****$41.38**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****47%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Price range**

**Good****$10.18–$130.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.5%**

return rate — above 5% kills the launch gate

**Growth**

**Good****+26.9%**

90-day search growth — must beat 0% to launch

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,812.78**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$35K**

$35K/yr · 21K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Search terms