---
title: "Toto Round Toilet Seat — $94K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/toto-round-toilet-seat"
last_updated: "2026-08-08T11:51:32.985Z"
locale: en
meta:
description: "Niche score 43/100 · $94K/yr market · 34K searches/yr · $36.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $94K/yr market · 34K searches/yr · $36.51 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toto Round Toilet Seat — $94K/yr Amazon US Niche (2026) - Flapen"
---
# **toto round toilet seat**
**Skip it**
Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 43Conversion 77Competition 25Returns 29Price range 95Avg price 95Brand share 9Review moat 22Quality gap 73
**Avg price**
**Incredible****$36.51**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$17.74–$66.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****7.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+14.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$94K**
$94K/yr · 34K searches
**Review moat**
**Bad****9,543.82**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, toto round toilet seat is a $94K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Jul. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toto round toilet seat market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$110K–$146K**
- units × avg price
- **Conversion rate**
- **7.5%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **71%**
- **Out of stock**
- **16.7%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**85**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**2%**
- Kohler79% - TOTO9% - Mayfair4% - Weensmeil3% - Aünsffer2% - Bemis2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — +14.5% search growth over the last 90 days.
700500Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Jul · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/toto-round-toilet-seat/trend)
## **Top toto round toilet seat search terms**
- **kohler round toilet seat**14K/yr+9.8%9.3% conv. - **kohler toilet seat round**11K/yr+33.8%10.0% conv. - **toto round toilet seat**5K/yr+1.1%5.2% conv. - **toto toilet seat round**3K/yr+6.9%6.0% conv. - **kohler round toilet seat quiet close**1K/yr+0.0%6.6% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/toto-round-toilet-seat/search-terms)
## **Top toto round toilet seat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$19K30%$28K40%$38K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KOHLER 20111-0 Brevia Slow Close Toilet Seat Round Toilet Seat Grip-Tight Bumpers Quick-Attach Hardware White**Kohler**$27.66**4.2★3,787 rev](https://www.amazon.com/dp/B07CVJZGJ1) [2**KOHLER 4639-RL-0 Cachet ReadyLatch Round Toilet Seat Soft Close White**Kohler**$40.71**4.4★9,053 rev](https://www.amazon.com/dp/B0B4X2NQH5) [3**KOHLER Stonewood Quiet-Close Round Toilet Seat Soft Close Durable Wood Easy Installation Universal Fit Home Essentials White Finish K-20467-0**Kohler**$34.66**4.4★8,739 rev](https://www.amazon.com/dp/B07FK78Y1H) [4**KOHLER K-4775-0 Brevia Round Toilet Seat with Quick-Release Hinges And Quick-Attach Hardware For Easy Clean White**Kohler**$22.49**4.3★14,977 rev](https://www.amazon.com/dp/B005ECLLWU) [5**TOTO SoftCloseSlow Close Round Toilet Seat and Lid Cotton White - SS113#01**TOTO**$66.17**4.5★7,380 rev](https://www.amazon.com/dp/B000QTZOBK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Slow Closing Round Seat Compatible with Toto Drake and Eco Drake Toilets Replacement Part SS113 Quick Release Toilet Lid Easy to Install and Clean Non-slip Bumpers Cotton White**Weensmeil**$37.75**9 rev1y ago](https://www.amazon.com/dp/B0DZCGH54S) [**Round Toilet Seat Slow Close White Plastic Never Loosen 16.5**Eillbar**$26.67**763 rev1y ago](https://www.amazon.com/dp/B0DCHTSSK6) [**Ansffer Toilet Seat Round Soft Close16.5 Toilet Lid Slow Close Quiet No Slam Easy Installation & ReleaseSafe PP Material Easy Clean Comfortable Ergonomic Design 2 Years Support White Plastic**Aünsffer**$23.09**2,821 rev3y ago](https://www.amazon.com/dp/B0C712B6SJ) [**KOHLER K-26802-0 Impro ReadyLatch Quiet Close Round Toilet Seat White Toilet Seat Grip-Tight Bumpers New Home Essentials Slam Prevention**Kohler**$49.09**362 rev3y ago](https://www.amazon.com/dp/B0C1HVXFKL) [**KOHLER K-27332-0 Glissade ReadyLatch Quiet Close Round Toilet Seat White Grip-Tight Hardware Quiet Close Lid Prevents Slamming**Kohler**$35.48**254 rev3y ago](https://www.amazon.com/dp/B0C1HVGX7W)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mayfair Linden Slow Close Toilet Seat Non Slip Heavy Duty Wood Easy Install Round White**Mayfair**$31.54**4.4★**▲ 103%**](https://www.amazon.com/dp/B076KW4YSM) [**TOTO SoftCloseSlow Close Round Toilet Seat and Lid Cotton White - SS113#01**TOTO**$66.17**4.5★**▲ 72%**](https://www.amazon.com/dp/B000QTZOBK) [**Round Toilet Seat Slow Close White Plastic Never Loosen 16.5**Eillbar**$26.67**4.4★**▲ 62%**](https://www.amazon.com/dp/B0DCHTSSK6) [**KOHLER K-4775-0 Brevia Round Toilet Seat with Quick-Release Hinges And Quick-Attach Hardware For Easy Clean White**Kohler**$22.49**4.3★**▲ 57%**](https://www.amazon.com/dp/B005ECLLWU) [**KOHLER 20111-96 Brevia Slow Close Toilet Seat Round Toilet Seat Grip-Tight Bumpers Quick-Attach Hardware Biscuit**Kohler**$37.53**4.4★**▲ 55%**](https://www.amazon.com/dp/B07CV1XC1F)
**~~View all trending →~~**
## **What buyers say about toto round toilet seat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**19%
*“Easy setup”*
**Quality-Overall**15%
*“Product was nice to the touch”*
**Value For Money**7%
*“Good value for price”*
**Size-Overall**7%
*“Fit great”*
**Strength**6%
*“Very strong”*
**Comfort-Overall**4%
*“Comfortable”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Cleaning**4%
*“Easy removal for cleaning”*
**Soft Feel**3%
*“I loved the smooth”*
**Ease Of Use**3%
*“Easy peasy”*
### **What buyers complain about **
**Durability**26%
*“Breaks easily”*
**Quality-Overall**11%
*“Lower quality than expected”*
**Size-Overall**6%
*“TOO SMALL”*
**Strength**4%
*“Not Sturdy”*
**Assembly/Installation**4%
*“Install was only a touch different”*
**Material Quality**3%
*“cheap plastic material”*
**Paint Quality**3%
*“the paint is coming off”*
**Ease Of Cleaning**2%
*“Hard to clean”*
**Functionality-Overall**2%
*“DOESN'T WORK LIKE IT'S SUPPOSED TO”*
**Comfort-Overall**2%
*“Feels very uncomfortable”*
### **Top return reasons **
**Size-Overall**60%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**6%
**Color**4%
**Material Quality**2%
**Compatibility-Overall**2%
**Value For Money**2%
**Functionality-Overall**2%
**Assembly/Installation**2%
**Add-Ons/Attachments**1%
## **Common questions**
- **Is toto round toilet seat profitable to sell on Amazon United States?**
- The niche generates $94K/yr across 17 tracked products. 90-day search growth is +14.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the toto round toilet seat niche?**
- 7 brands and 85 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in toto round toilet seat?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 4.7%.
- **When does demand for toto round toilet seat peak?**
- Demand peaks in Feb–Jul; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the toto round toilet seat niche?**
- Listings span $17.74–$66.17; the average listing price is $36.51 (sweet spot $15–$100). The average incumbent carries 9,544 reviews — the moat a new listing must climb.
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