---
title: "Search terms — torpedo level - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/torpedo-level/search-terms"
last_updated: "2026-08-08T14:17:27.502Z"
locale: en
meta:
  description: "Niche score 48/100 · $623K/yr market · 381K searches/yr · $28.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $623K/yr market · 381K searches/yr · $28.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — torpedo level - Flapen"
---

# **torpedo level**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 65Growth 23Conversion 65Competition 37Returns 95Price range 82Avg price 95Brand share 0Review moat 45Quality gap 19

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$28.04**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.91–$41.41**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$623K**

$623K/yr · 381K searches

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****2,047.61**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Bad****-3.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Search terms