---
title: "Toilet Set — $519K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/toilet-set"
last_updated: "2026-08-08T13:05:31.805Z"
locale: en
meta:
description: "Niche score 44/100 · $519K/yr market · 239K searches/yr · $37.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $519K/yr market · 239K searches/yr · $37.68 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toilet Set — $519K/yr Amazon US Niche (2026) - Flapen"
---
# **toilet set**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 61Growth 31Conversion 65Competition 17Returns 26Price range 95Avg price 95Brand share 0Review moat 22Quality gap 76
**Avg price**
**Incredible****$37.68**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.87–$68.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$519K**
$519K/yr · 239K searches
**Growth**
**Okay****+4.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****9,320.91**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, toilet set is a $519K/yr Amazon United States market (239K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toilet set market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$565K–$754K**
- units × avg price
- **Conversion rate**
- **5.8%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**0%**
- American Standard75% - Bemis25%
## **Demand**
Weekly Amazon search volume, last 42 weeks — +4.7% search growth over the last 90 days.
5K4KOct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/toilet-set/trend)
## **Top toilet set search terms**
- **american standard toilet seat**131K/yr+4.6%5.4% conv. - **bemis round toilet seat**27K/yr+29.3%4.1% conv. - **american standard elongated toilet seat**11K/yr+62.0%7.4% conv. - **toilet sets for bathroom**15K/yr-7.2%1.1% conv. - **bemis toilet seat round**9K/yr+14.6%5.0% conv. - **american standard toilet seat elongated**12K/yr-34.0%6.2% conv. - **bathroom toilet set**8K/yr-8.6%0.1% conv. - **toilet seat american standard**7K/yr-4.4%6.6% conv. - **toilet sets**7K/yr-4.4%0.5% conv. - **american standard toilet seats**6K/yr-15.0%2.5% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/toilet-set/search-terms)
## **Top toilet set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$52K20%$104K30%$156K40%$208K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**American Standard 5503A00B.020 Transitional Elongated Toilet Seat Soft Close White**American Standard**$32.76**4.4★2,258 rev](https://www.amazon.com/dp/B084JHKFCW) [2**BEMIS 500EC 390 Toilet Seat with Easy Clean & Change Hinges 1 Pack Round Cotton White**Bemis**$17.96**4.4★37,541 rev](https://www.amazon.com/dp/B005MTSVXM) [3**American Standard 5503B00B.020 Transitional Slow-Close Round Front Toilet Seat White**American Standard**$36.44**4.4★2,258 rev](https://www.amazon.com/dp/B084JG2JFM) [4**American Standard 5020A65G.020 Traditional Luxury Elongated Toilet Seat Soft Close White**American Standard**$61.44**4.4★468 rev](https://www.amazon.com/dp/B075QBCC61) [5**American Standard 5311012.020 Laurel Elongated Wood Toilet Seat with Cover White**American Standard**$37.07**4.4★1,840 rev](https://www.amazon.com/dp/B000UNTE2C)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**American Standard 5503A00B.020 Transitional Elongated Toilet Seat Soft Close White**American Standard**$32.76**2,258 rev6y ago](https://www.amazon.com/dp/B084JHKFCW) [**American Standard 5503B00B.020 Transitional Slow-Close Round Front Toilet Seat White**American Standard**$36.44**2,258 rev6y ago](https://www.amazon.com/dp/B084JG2JFM) [**American Standard 5321A65CT.020 Champion Slow-Close Elongated Toilet Seat White**American Standard**$50.13**1,134 rev7y ago](https://www.amazon.com/dp/B07G4HJG65) [**American Standard Toilet Seat 5320B65CT.020 Champion Round Toilet Seat Soft Close White**American Standard**$47.04**455 rev7y ago](https://www.amazon.com/dp/B07HJJT8DL) [**American Standard 5020A65G.020 Traditional Luxury Elongated Toilet Seat Soft Close White**American Standard**$61.44**468 rev8y ago](https://www.amazon.com/dp/B075QBCC61)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bemis 1500EC 390 Lift-Off Wood Elongated Toilet Seat Cotton White (Pack of 1)**Bemis**$18.13**4.4★**▲ 114%**](https://www.amazon.com/dp/B005MTSTS4) [**American Standard 5311012.020 Laurel Elongated Wood Toilet Seat with Cover White**American Standard**$37.07**4.4★**▲ 71%**](https://www.amazon.com/dp/B000UNTE2C) [**American Standard 5321A65CT.020 Champion Slow-Close Elongated Toilet Seat White**American Standard**$50.13**4.1★**▲ 33%**](https://www.amazon.com/dp/B07G4HJG65) [**American Standard 5503B00B.020 Transitional Slow-Close Round Front Toilet Seat White**American Standard**$36.44**4.4★**▲ 20%**](https://www.amazon.com/dp/B084JG2JFM) [**American Standard 5055A65C.020 Vormax Contemporary Elongated Toilet Seat with TriVantage White**American Standard**$68.89**4.0★**▲ 20%**](https://www.amazon.com/dp/B06XBNNQ7D)
**~~View all trending →~~**
## **What buyers say about toilet set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**19%
*“Easy Install”*
**Quality-Overall**16%
*“Great quality seats”*
**Size-Overall**11%
*“Fit and looks great”*
**Value For Money**8%
*“Good value for price”*
**Strength**7%
*“Very strong”*
**Ease Of Cleaning**4%
*“Clean up is great”*
**Advertised Vs Actual Product**4%
*“As described”*
**Comfort-Overall**3%
*“is comfortable”*
**Color**2%
*“the color was good”*
**Durability**2%
*“Great if it doesnt break”*
### **What buyers complain about **
**Durability**33%
*“Breaks easily”*
**Quality-Overall**10%
*“Cheap made and low quality”*
**Strength**5%
*“Not as sturdy”*
**Material Quality**5%
*“not sure what the material is”*
**Size-Overall**4%
*“seat doesnt fit at all”*
**Assembly/Installation**3%
*“The instructions are wrong”*
**Ease Of Cleaning**3%
*“It looks awful after it is cleaned”*
**Paint Quality**3%
*“Paint started peeling off already”*
**Value For Money**2%
*“Which is a bummer because the low price was enticing”*
**Locking Mechanism**2%
*“Never stayed secure”*
### **Top return reasons **
**Size-Overall**58%
**Color**11%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**3%
**Material Quality**3%
**Functionality-Overall**2%
**Value For Money**2%
**Compatibility-Overall**2%
**Weight Heavy**2%
**Quality-Overall**2%
## **Common questions**
- **Is toilet set profitable to sell on Amazon United States?**
- The niche generates $519K/yr across 11 tracked products. 90-day search growth is +4.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the toilet set niche?**
- 2 brands and 39 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in toilet set?**
- Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 4.9%.
- **What does it cost to enter the toilet set niche?**
- Listings span $15.87–$68.89; the average listing price is $37.68 (sweet spot $15–$100). The average incumbent carries 9,321 reviews — the moat a new listing must climb.
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