---
title: "Toilet Paper Holder Stand Brushed Nickel — $378K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/toilet-paper-holder-stand-brushed-nickel"
last_updated: "2026-08-08T12:36:36.932Z"
locale: en
meta:
description: "Niche score 40/100 · $378K/yr market · 304K searches/yr · $26.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · $378K/yr market · 304K searches/yr · $26.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toilet Paper Holder Stand Brushed Nickel — $378K/yr Amazon US Niche (2026) - Flapen"
---
# **toilet paper holder stand brushed nickel**
**Skip it**
A concentrated shelf (top 5 take 90% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 21Conversion 56Competition 8Returns 63Price range 92Avg price 95Brand share 8Review moat 41Quality gap 32
**Avg price**
**Incredible****$26.53**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$14.07–$36.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$378K**
$378K/yr · 304K searches
**Review moat**
**Okay****2,441.13**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****90%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, toilet paper holder stand brushed nickel is a $378K/yr Amazon United States market (304K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 40/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toilet paper holder stand brushed nickel market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$332K–$398K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**90%**
Top 20: 100%
**Open market**
**0%**
- Evolvegoods76% - WZKALY7% - Bathth7% - Kitsure3% - SunnyPoint3% - Kasunto3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.
9K7KBlack Friday '24Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/toilet-paper-holder-stand-brushed-nickel/trend)
## **Top toilet paper holder stand brushed nickel search terms**
- **brushed nickel toilet paper stand**47K/yr+14.4%2.0% conv. - **toilet paper holder stand brushed nickel**41K/yr+2.9%1.4% conv. - **wooden toilet paper holder stand**26K/yr-29.9%0.0% conv. - **toilet paper stand weighted base**5K/yr>1,000%1.3% conv. - **silver toilet paper holder stand**16K/yr+8.8%1.7% conv. - **bronze toilet paper holder stand**19K/yr-9.5%0.0% conv. - **brushed nickel toilet paper holder stand**17K/yr-47.7%2.0% conv. - **toilet paper stand brushed nickel**18K/yr-41.9%2.6% conv. - **stainless steel toilet paper holder stand**9K/yr-14.9%1.1% conv. - **freestanding toilet paper holder with shelf**8K/yr+111.4%0.3% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/toilet-paper-holder-stand-brushed-nickel/search-terms)
## **Top toilet paper holder stand brushed nickel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$57K30%$113K45%$170K60%$227K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Brushed Nickel Toilet Paper Holder Stand Freestanding Toilet Paper Holder for Bathroom 304 Stainless Steel Rustproof Tissue Roll Holder Storage for 4 Rolls(Fits All Rolls) by Evolvegoods**Evolvegoods**$28.49**4.6★237 rev](https://www.amazon.com/dp/B0F4D5TYW3) [2**Brushed Gold Toilet Paper Holder Stand Freestanding Toilet Paper Holder for Bathroom 304 Stainless Steel Rustproof Tissue Roll Holder Storage for 4 Rolls(Fits All Rolls) by Evolvegoods**Evolvegoods**$30.08**4.6★237 rev](https://www.amazon.com/dp/B0F4D4XLLD) [3**WZKALY Toilet Paper Holder Stand Brushed Nickel Toilet Paper Holder Free Standing Post Pivoting Design & Stable Weighted Base SUS304 Stainless Steel for Bathroom(Mega Roll)**WZKALY**$36.50**4.8★784 rev](https://www.amazon.com/dp/B0CT4KGKQX) [4**Toilet Paper Holder Stand Toilet Paper Stand Brushed Nickel Free Standing Toilet Paper Holder Toilet Paper Storage by Bathth**Bathth**$14.07**4.2★3,925 rev](https://www.amazon.com/dp/B0B4NSMBJD) [5**Matte Black Toilet Paper Holder Stand Free Standing Toilet Paper Holder for Bathroom 304 Stainless Steel Rustproof Toilet Paper Stand Storage for 4 Rolls(Fits All Rolls) by Evolvegoods**Evolvegoods**$28.49**4.6★237 rev](https://www.amazon.com/dp/B0F4CVYQYJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Brushed Nickel Toilet Paper Holder Stand Freestanding Toilet Paper Holder for Bathroom 304 Stainless Steel Rustproof Tissue Roll Holder Storage for 4 Rolls(Fits All Rolls) by Evolvegoods**Evolvegoods**$28.49**237 rev1y ago](https://www.amazon.com/dp/B0F4D5TYW3) [**Brushed Gold Toilet Paper Holder Stand Freestanding Toilet Paper Holder for Bathroom 304 Stainless Steel Rustproof Tissue Roll Holder Storage for 4 Rolls(Fits All Rolls) by Evolvegoods**Evolvegoods**$30.08**237 rev1y ago](https://www.amazon.com/dp/B0F4D4XLLD) [**Matte Black Toilet Paper Holder Stand Free Standing Toilet Paper Holder for Bathroom 304 Stainless Steel Rustproof Toilet Paper Stand Storage for 4 Rolls(Fits All Rolls) by Evolvegoods**Evolvegoods**$28.49**237 rev1y ago](https://www.amazon.com/dp/B0F4CVYQYJ) [**WZKALY Toilet Paper Holder Stand Brushed Nickel Toilet Paper Holder Free Standing Post Pivoting Design & Stable Weighted Base SUS304 Stainless Steel for Bathroom(Mega Roll)**WZKALY**$36.50**784 rev2y ago](https://www.amazon.com/dp/B0CT4KGKQX) [**Kitsure Toilet Paper Holder Free Standing Rustproof Metal Toilet Paper Stand for 4 Rolls with Anti-Slip Base and Shelf for Phone & Small Items Bathroom Organizers and Storage Medium Black**Kitsure**$15.53**5,101 rev2y ago](https://www.amazon.com/dp/B0CQP9DTK3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Brushed Gold Toilet Paper Holder Stand Freestanding Toilet Paper Holder for Bathroom 304 Stainless Steel Rustproof Tissue Roll Holder Storage for 4 Rolls(Fits All Rolls) by Evolvegoods**Evolvegoods**$30.08**4.6★**▲ 104%**](https://www.amazon.com/dp/B0F4D4XLLD) [**Matte Black Toilet Paper Holder Stand Free Standing Toilet Paper Holder for Bathroom 304 Stainless Steel Rustproof Toilet Paper Stand Storage for 4 Rolls(Fits All Rolls) by Evolvegoods**Evolvegoods**$28.49**4.6★**▲ 94%**](https://www.amazon.com/dp/B0F4CVYQYJ) [**Brushed Nickel Toilet Paper Holder Stand Freestanding Toilet Paper Holder for Bathroom 304 Stainless Steel Rustproof Tissue Roll Holder Storage for 4 Rolls(Fits All Rolls) by Evolvegoods**Evolvegoods**$28.49**4.6★**▲ 14%**](https://www.amazon.com/dp/B0F4D5TYW3) [**Kitsure Toilet Paper Holder Free Standing Rustproof Metal Toilet Paper Stand for 4 Rolls with Anti-Slip Base and Shelf for Phone & Small Items Bathroom Organizers and Storage Medium Black**Kitsure**$15.53**4.5★**▼ 29%**](https://www.amazon.com/dp/B0CQP9DTK3) [**KASUNTO Toilet Paper Holder for Bathroom Heavy Weighted Metal Free Standing Toilet Paper Holder Stand with Crystal Ball Toilet Paper Roll Stand for Bathroom Accessories**Kasunto**$26.31**4.6★**▼ 32%**](https://www.amazon.com/dp/B0C1ZL92KV)
**~~View all trending →~~**
## **What buyers say about toilet paper holder stand brushed nickel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**22%
*“Easy assemble”*
**Strength**12%
*“Pretty sturdy”*
**Quality-Overall**11%
*“Nice quality and easy to put together”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Value For Money**6%
*“Good deal”*
**Size-Overall**5%
*“perfect fit what I needed it for”*
**Ease Of Use**5%
*“easy to put together”*
**Design-Overall**5%
*“sleek design”*
**Storage Capacity**3%
*“Good storage”*
**Weight Heavy**2%
*“Nice n heavy”*
### **What buyers complain about **
**Strength**18%
*“Little flimsy”*
**Quality-Overall**14%
*“Cheap quality”*
**Material Quality**6%
*“Cheap Material”*
**Assembly/Installation**6%
*“too hard to put together”*
**Size-Overall**5%
*“A little too short”*
**Durability**5%
*“It fell apart”*
**Balance/Stability**3%
*“Unstable”*
**Color**2%
*“NOT White”*
**Defective Material/Parts**2%
*“parts did not align”*
**Rusts/Corrodes**2%
*“Rusty”*
### **Top return reasons **
**Size-Overall**24%
**Defective Material/Parts**12%
**Strength**10%
**Quality-Overall**9%
**Material Quality**6%
**Assembly/Installation**6%
**Color**5%
**Advertised Vs Actual Product**4%
**Value For Money**3%
**Functionality-Overall**2%
## **Common questions**
- **Is toilet paper holder stand brushed nickel profitable to sell on Amazon United States?**
- The niche generates $378K/yr across 8 tracked products. 90-day search growth is -7.0%. Flapen's verdict: Skip it (40/100).
- **How competitive is the toilet paper holder stand brushed nickel niche?**
- 6 brands and 11 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in toilet paper holder stand brushed nickel?**
- Top complaints mined from reviews: Strength, Quality-Overall, Material Quality. The return rate is 2.5%.
- **When does demand for toilet paper holder stand brushed nickel peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the toilet paper holder stand brushed nickel niche?**
- Listings span $14.07–$36.50; the average listing price is $26.53 (sweet spot $15–$100). The average incumbent carries 2,441 reviews — the moat a new listing must climb.
## **Related niches in Tools & Home Improvement**
- 73 [**solar outdoor lights**](https://flapen.com/research/us/tools-home-improvement/solar-outdoor-lights)$30.2M/yr+39.8%**Launch it**- 73 [**shower lamp**](https://flapen.com/research/us/tools-home-improvement/shower-lamp)$2.8M/yr+30.2%**Launch it**- 73 [**solar flowers**](https://flapen.com/research/us/tools-home-improvement/solar-flowers)$607K/yr+52.0%**Worth a look**- 73 [**american flag lights**](https://flapen.com/research/us/tools-home-improvement/american-flag-lights)$465K/yr+736.5%**Worth a look**- 73 [**solar fairy lights**](https://flapen.com/research/us/tools-home-improvement/solar-fairy-lights)$3.5M/yr+64.6%**Launch it**- 73 [**solar watering can with cascading lights**](https://flapen.com/research/us/tools-home-improvement/solar-watering-can-with-cascading-lights)$304K/yr+124.3%**Worth a look**[**All Tools & Home Improvement niches **](https://flapen.com/research/us/tools-home-improvement)