---
title: "Toilet Flange — $239K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/toilet-flange"
last_updated: "2026-08-08T13:06:31.136Z"
locale: en
meta:
description: "Niche score 54/100 · $239K/yr market · 201K searches/yr · $18.15 avg price. Soft demand (-4.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $239K/yr market · 201K searches/yr · $18.15 avg price. Soft demand (-4.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Toilet Flange — $239K/yr Amazon US Niche (2026) - Flapen"
---
# **toilet flange**
**Worth a look**
Shows a thin review moat (332 avg reviews), but soft demand (-4.3% this quarter) keeps it on the watch list.
Market size 45Growth 23Conversion 71Competition 82Returns 24Price range 61Avg price 83Brand share 62Review moat 83Quality gap 47
**Review moat**
**Great****332.02**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$18.15**
avg listing price — sweet spot $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$4.85–$31.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$239K**
$239K/yr · 201K searches
**Returns**
**Bad****5.2%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-4.3%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, toilet flange is a $239K/yr Amazon United States market (201K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 29, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toilet flange market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$227K–$272K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#2,570**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **71%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**20 **▲rising
**Sellers**
**132**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 80%
**Open market**
**27%**
- Oatey35% - boeemi10% - One-N-Done9% - MENNTY7% - Danco6% - Sioux Chief6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.3% search growth over the last 90 days.
6K4KSpike '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/toilet-flange/trend)
## **Top toilet flange search terms**
- **toilet flange**95K/yr-3.7%4.6% conv. - **toilet flange repair kit**64K/yr-1.5%6.0% conv. - **toilet flange repair**9K/yr-15.1%5.5% conv. - **toilet repair flange**6K/yr-11.8%6.5% conv. - **closet flange**6K/yr-7.6%2.1% conv. - **flange repair kit**4K/yr-4.6%5.1% conv. - **3 inch toilet flange**4K/yr+8.7%2.1% conv. - **oatey toilet flange**6K/yr-29.9%3.2% conv. - **3 toilet flange**4K/yr-2.2%6.0% conv. - **toilet flange kit**3K/yr+3.0%7.3% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/toilet-flange/search-terms)
## **Top toilet flange products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7K6%$14K9%$22K12%$29K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oatey Fix-It Stainless Steel Flange Repair Ring Adjustable Toilet Flange Repair Kit for Broken or Cracked Mounting Flanges Secure Seal**Oatey**$11.92**4.6★33 rev](https://www.amazon.com/dp/B0FSDZ7GQV) [2**Oatey Toilet Flange Floor Without Test Cap 43503-1 Each**Oatey**$4.85**4.7★463 rev](https://www.amazon.com/dp/B000H5VPDY) [3**One N Done Toilet Flange Repair Kit - Toilet Kit For Low or Broken Flange. Toilet Wax Ring Replacement Kit W/Toilet Flange Extender Kit Easy Toilet Bolts & Toilet Caps For Bottom of Toilet. (1 Ea.)**One-N-Done**$29.66**4.4★460 rev](https://www.amazon.com/dp/B0CPVVMT1K) [4**Oatey 43613 3 in. or 4 in. Fast Set White PVC Easy Tap Closet Flange with Stainless Steel Ring**Oatey**$12.08**4.6★105 rev](https://www.amazon.com/dp/B0069KY9HA) [5**MENNTY Toilet Flange Repair Kit with Elastic Seal Fits 3in & 4in Drains**MENNTY**$22.95**4.5★218 rev](https://www.amazon.com/dp/B0DBVGLDVY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Extra Thick Toilet Wax Ring with Flange Universal Fit for 3 or 4 Waste Lines Complete Toilet Installation Kit Toilet Seal Ring**KESHEYOUXUAN**$20.42**10 rev7mo ago](https://www.amazon.com/dp/B0GCCZ3ZGX) [**Toilet Flange Repair Kit & Elastic Wax Ring with Caulk Tape Universal Fit**boeemi**$24.68**72 rev7mo ago](https://www.amazon.com/dp/B0G4ZVK5S7) [**Hibbent Extra Thick Toilet Wax Ring Replacement Kit Universal Toilet Seal Ring with Brass Toilet Floor Bolts and Retainer Washers PE Flange Fits 3 Inch and 4 Inch Drain Pipes**Hibbent**$10.77**226 rev9mo ago](https://www.amazon.com/dp/B0FJF87631) [**Oatey Fix-It Stainless Steel Flange Repair Ring Adjustable Toilet Flange Repair Kit for Broken or Cracked Mounting Flanges Secure Seal**Oatey**$11.92**33 rev10mo ago](https://www.amazon.com/dp/B0FSDZ7GQV) [**Heavy-Duty Butter Wax Ring Kit - Complete Toilet Flange Set with Reinforced Bolts for 3 & 4 Pipes (Butter Wax Ring)**SETEAMS**$21.96**15 rev11mo ago](https://www.amazon.com/dp/B0FP95FZ9L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oatey Fix-It Stainless Steel Flange Repair Ring Adjustable Toilet Flange Repair Kit for Broken or Cracked Mounting Flanges Secure Seal**Oatey**$11.92**4.6★**▲ 133%**](https://www.amazon.com/dp/B0FSDZ7GQV) [**Toilet Flange Repair Kit & Elastic Wax Ring with Caulk Tape Universal Fit**boeemi**$24.68**4.3★**▲ 125%**](https://www.amazon.com/dp/B0G4ZVK5S7) [**Hibbent Extra Thick Toilet Wax Ring Replacement Kit Universal Toilet Seal Ring with Brass Toilet Floor Bolts and Retainer Washers PE Flange Fits 3 Inch and 4 Inch Drain Pipes**Hibbent**$10.77**4.7★**▲ 124%**](https://www.amazon.com/dp/B0FJF87631) [**Extra Thick Toilet Wax Ring with Flange Universal Fit for 3 or 4 Waste Lines Complete Toilet Installation Kit Toilet Seal Ring**KESHEYOUXUAN**$20.42**4.6★**▲ 106%**](https://www.amazon.com/dp/B0GCCZ3ZGX) [**Korky 6000BP Universal Toilet WaxFree Seal with Hardware - Toilet Installation Made Easy - Made in USA Red**Korky**$12.02**4.5★**▲ 61%**](https://www.amazon.com/dp/B00NOD4R7M)
**~~View all trending →~~**
## **What buyers say about toilet flange**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**18%
*“Easy install”*
**Quality-Overall**13%
*“A quality and very affordable toilet kit”*
**Advertised Vs Actual Product**8%
*“Works as advertised”*
**Size-Overall**8%
*“Fit perfect”*
**Ease Of Use**7%
*“Easy as pie”*
**Value For Money**7%
*“Worth The Price”*
**Leak-Proof**7%
*“which helps prevent leaks”*
**Efficiency**6%
*“It served its purpose”*
**Maintenance And Repair**4%
*“This kit will make the repair quick and easy”*
**Strength**4%
*“Feels very sturdy”*
### **What buyers complain about **
**Size-Overall**10%
*“It also appears to be too large for my purposes”*
**Quality-Overall**7%
*“Terrible product”*
**Functionality-Overall**7%
*“Doesnt work”*
**Assembly/Installation**6%
*“Needlessly difficult installation”*
**Leak-Proof**6%
*“it was leaking”*
**Durability**5%
*“I was expecting it to be more durable”*
**Advertised Vs Actual Product**5%
*“Image is misleading”*
**Rusts/Corrodes**3%
*“which aren't entirely rust-proof”*
**Thickness**3%
*“even ones that are twice as thick can fail to seal properly”*
**Instructions/User Manual/Troubleshooting**2%
*“It is pretty complex with instructions as compared to a regular wax ring”*
### **Top return reasons **
**Size-Overall**48%
**Compatibility-Overall**11%
**Functionality-Overall**5%
**Defective Material/Parts**5%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Assembly/Installation**3%
**Leak-Proof**3%
**Product Condition**2%
**Maintenance And Repair**2%
## **Common questions**
- **Is toilet flange profitable to sell on Amazon United States?**
- The niche generates $239K/yr across 42 tracked products. 3 of 8 products launched in the last 360 days are still selling. 90-day search growth is -4.3%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the toilet flange niche?**
- 20 brands and 132 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in toilet flange?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Functionality-Overall. The return rate is 5.2% — above our launch gate.
- **When does demand for toilet flange peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the toilet flange niche?**
- Listings span $4.85–$31.20; the average listing price is $18.15 (sweet spot $15–$100). The average incumbent carries 332 reviews — the moat a new listing must climb.
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