---
title: "Toggle Dimmer Switch — $90K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/toggle-dimmer-switch"
last_updated: "2026-08-08T15:01:02.573Z"
locale: en
meta:
description: "Niche score 42/100 · $90K/yr market · 44K searches/yr · $29.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $90K/yr market · 44K searches/yr · $29.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toggle Dimmer Switch — $90K/yr Amazon US Niche (2026) - Flapen"
---
# **toggle dimmer switch**
**Skip it**
Soft demand (-17.9% this quarter) — this niche doesn't clear our bar today.
Market size 22Growth 16Conversion 74Competition 26Returns 25Price range 95Avg price 95Brand share 27Review moat 56Quality gap 75
**Avg price**
**Incredible****$29.91**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.37–$97.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,252.75**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Bad****5.0%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$90K**
$90K/yr · 44K searches
**Growth**
**Bad****-17.9%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, toggle dimmer switch is a $90K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 42/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toggle dimmer switch market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$90K–$120K**
- units × avg price
- **Conversion rate**
- **6.8%**
- **Avg BSR**
- **#95**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**2%**
- ELEGRP26% - Lutron24% - Leviton19% - Feit Electric10% - AIDA9% - GE9% - Open — no brand owns it (2 brands, 2%)
## **Demand**
Weekly Amazon search volume, last 48 weeks — -17.9% search growth over the last 90 days.
13K8KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Feb '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/toggle-dimmer-switch/trend)
## **Top toggle dimmer switch search terms**
- **toggle dimmer switch**21K/yr-10.9%5.1% conv. - **toggle dimmer light switch**7K/yr-24.0%6.0% conv. - **dimmer switch toggle**4K/yr-42.0%6.7% conv. - **dimmer toggle switch**4K/yr-28.8%5.1% conv. - **toggle dimmer**4K/yr-17.0%7.0% conv. - **dimmer light switch toggle**3K/yr+29.7%7.6% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/toggle-dimmer-switch/search-terms)
## **Top toggle dimmer switch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$27K40%$36K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lutron Ariadni/Toggler LED+ Dimmer Light Switch for Dimmable LED Halogen and Incandescent Dimmer Switch 150W Single-Pole/3-Way AYCL-153P-WH White**Lutron**$23.67**4.6★7,245 rev](https://www.amazon.com/dp/B006UTQCA2) [2**Leviton Toggle Slide LED Advanced Dimmer Switch for 150W Dimmable LED Halogen and Incandescent Bulbs and Fixtures TSL01-W White**Leviton**$19.32**4.4★75 rev](https://www.amazon.com/dp/B0GK2VMZWM) [3**Feit Electric Toggle Dimmer with Light Switch for Dimmable LED Light Bulbs Single Pole or 3-Way Wall Plate and Wire Nut Installation Included DIM/Toggle/2 2 Pack**Feit Electric**$19.37**4.1★159 rev](https://www.amazon.com/dp/B0DHYRV32Z) [4**AIDA Toggle Slide Dimmer Switch for Dimmable LED Light/CFL/Incandescent 600 Watt max Single-Pole or 3-Way Rocker On/Off Wall Switch with Dimmer Slider Wall Plate NOT Included UL White 1 Pack**AIDA**$15.58**4.3★468 rev](https://www.amazon.com/dp/B0D12VMWW2) [5**GE 18025 Dimmer Toggle On/Off White**GE**$15.37**4.2★949 rev](https://www.amazon.com/dp/B002DNAG4W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Leviton Toggle Slide LED Advanced Dimmer Switch for 150W Dimmable LED Halogen and Incandescent Bulbs and Fixtures TSL01-W White**Leviton**$19.32**75 rev3mo ago](https://www.amazon.com/dp/B0GK2VMZWM) [**ELEGRP Digital Dimmer Switch for LED/CFL Toggle Dimmer Switch with Decorative Frameless Design Wallplate Single Pole/3-Way UL Listed 1 Pack White**ELEGRP**$16.36**30 rev10mo ago](https://www.amazon.com/dp/B0FPLWRMQD) [**TG Digital Toggle Dimmer Light Switch for Dimmable LED CFL and Incandescent Light Bulbs Single Pole/ 3-Way Wall Plate Included UL Listed 2 Pack White**TG**$28.88**88 rev1y ago](https://www.amazon.com/dp/B0DR8T7S2P) [**Feit Electric Toggle Dimmer with Light Switch for Dimmable LED Light Bulbs Single Pole or 3-Way Wall Plate and Wire Nut Installation Included DIM/Toggle/2 2 Pack**Feit Electric**$19.37**159 rev1y ago](https://www.amazon.com/dp/B0DHYRV32Z) [**AIDA Toggle Slide Dimmer Switch for Dimmable LED Light/CFL/Incandescent 600 Watt max Single-Pole or 3-Way Rocker On/Off Wall Switch with Dimmer Slider Wall Plate NOT Included UL White 1 Pack**AIDA**$15.58**468 rev2y ago](https://www.amazon.com/dp/B0D12VMWW2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Leviton Toggle Slide LED Advanced Dimmer Switch for 150W Dimmable LED Halogen and Incandescent Bulbs and Fixtures TSL01-W White**Leviton**$19.32**4.4★**▲ 321%**](https://www.amazon.com/dp/B0GK2VMZWM) [**ELEGRP Digital Dimmer Switch for LED/CFL Toggle Dimmer Switch with Decorative Frameless Design Wallplate Single Pole/3-Way UL Listed 1 Pack White**ELEGRP**$16.36**4.4★**▲ 148%**](https://www.amazon.com/dp/B0FPLWRMQD) [**Eaton TI306L-K 600-Watt 120-Volt Single-Pole/3-way Lighted Incandescent/Halogen Toggle Dimmer with Non-Preset**Eaton**$17.71**4.2★**▲ 31%**](https://www.amazon.com/dp/B0038ENMZA) [**ELEGRP Digital Toggle Dimmer Switch for Dimmable LED CFL and Incandescent Light Bulbs Single Pole or 3-Way Toggle LED Dimmer Light Switch Wall Plate Included UL Listed 6 Pack White**ELEGRP**$67.73**4.3★**— 9%**](https://www.amazon.com/dp/B0CTZQZXLL) [**Feit Electric Toggle Dimmer with Light Switch for Dimmable LED Light Bulbs Single Pole or 3-Way Wall Plate and Wire Nut Installation Included DIM/Toggle/2 2 Pack**Feit Electric**$19.37**4.1★**— 3%**](https://www.amazon.com/dp/B0DHYRV32Z)
**~~View all trending →~~**
## **What buyers say about toggle dimmer switch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**14%
*“Good price”*
**Assembly/Installation**14%
*“Installed it for the living room, works great”*
**Brightness/Shine/Glow**13%
*“smooth from full brightness to low light”*
**Quality-Overall**12%
*“Great product and extras”*
**Advertised Vs Actual Product**10%
*“Exactly as needed”*
**Design-Overall**4%
*“cool design”*
**Functionality-Overall**4%
*“works well in a 3 way switch setup”*
**Efficiency**4%
*“Works Perfectly”*
**Touch/Button Controls**4%
*“The switch works”*
**Ease Of Use**2%
*“easy to use”*
### **What buyers complain about **
**Quality-Overall**17%
*“Quality control issues with Lutron”*
**Durability**16%
*“eventually shorted out, after3 weeks”*
**Functionality-Overall**13%
*“But the dimmer works opposite”*
**Bulb Flicker/Dimming/Color**8%
*“Sadly, one of these two toggle dimmer switches has very significant flickering at one point when as you dim it”*
**Brightness/Shine/Glow**6%
*“If you want full brightness dont buy this one”*
**Assembly/Installation**5%
*“Wire holding screws were a bit difficult to use”*
**Touch/Button Controls**5%
*“It clicks”*
**Size-Overall**3%
*“It never would of fit if I dad not used 14 awg to conect to the 12 guage in the box”*
**Instructions/User Manual/Troubleshooting**3%
*“Instructions unclear for single pole setup”*
**Ease Of Use**2%
*“its getting harder to turn on/off”*
### **Top return reasons **
**Functionality-Overall**22%
**Size-Overall**13%
**Compatibility-Overall**12%
**Bulb Flicker/Dimming/Color**12%
**Defective Material/Parts**9%
**Value For Money**5%
**Color**5%
**Brightness/Shine/Glow**4%
**Advertised Vs Actual Product**4%
**Product Condition**3%
## **Common questions**
- **Is toggle dimmer switch profitable to sell on Amazon United States?**
- The niche generates $90K/yr across 12 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (42/100).
- **How competitive is the toggle dimmer switch niche?**
- 8 brands and 31 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in toggle dimmer switch?**
- Top complaints mined from reviews: Quality-Overall, Durability, Functionality-Overall. The return rate is 5.0% — above our launch gate.
- **What does it cost to enter the toggle dimmer switch niche?**
- Listings span $15.37–$97.49; the average listing price is $29.91 (sweet spot $15–$100). The average incumbent carries 1,253 reviews — the moat a new listing must climb.
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