---
title: "Search terms — threshold - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/threshold/search-terms"
last_updated: "2026-08-08T15:03:25.729Z"
locale: en
meta:
  description: "Niche score 54/100 · $269K/yr market · 569K searches/yr · $33.10 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $269K/yr market · 569K searches/yr · $33.10 avg price. Weak search conversion (1.4%) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — threshold - Flapen"
---

# **threshold**

**Worth a look**

Shows a sweet-spot price point ($33.10 avg), but weak search conversion (1.4%) keeps it on the watch list.

Market size 49Growth 35Conversion 18Competition 74Returns 52Price range 89Avg price 95Brand share 59Review moat 41Quality gap 58

**Avg price**

**Incredible****$33.10**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.10–$94.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.9%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****$269K**

$269K/yr · 569K searches

**Review moat**

**Okay****2,439.08**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+8.1%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

## Search terms