---
title: "Trend — tea lights candles - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/tea-lights-candles/trend"
last_updated: "2026-08-06T00:10:48.101Z"
locale: en
meta:
  description: "Niche score 59/100 · $5.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $5.5M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — tea lights candles - Flapen"
---

# **tea lights candles**

**Worth a look**

Shows a $5.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 98Growth 18Conversion 86Competition 74Returns 59Price range 55Avg price 47Brand share 80Review moat 20Quality gap 24

**Market size**

**Incredible****$5.5M**

$5.5M/yr · 4.8M searches

**Conversion**

**Great****9.8%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Price range**

**Good****$4.25–$28.39**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$11.58**

avg listing price — sweet spot $15–$100

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****12,345.59**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-15.0%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Trend