---
title: "Sylvania Halogen 39w 120v 475 Lumens — $68K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/tools-home-improvement/sylvania-halogen-39w-120v-475-lumens"
last_updated: "2026-08-08T12:36:10.689Z"
locale: en
meta:
description: "Niche score 45/100 · $68K/yr market · 17K searches/yr · $26.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $68K/yr market · 17K searches/yr · $26.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Sylvania Halogen 39w 120v 475 Lumens — $68K/yr Amazon US Niche (2026) - Flapen"
---
# **sylvania halogen 39w 120v 475 lumens**
**Skip it**
Soft demand (-22.3% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 14Conversion 97Competition 16Returns 63Price range 88Avg price 95Brand share 22Review moat 92Quality gap 57
**Conversion**
**Incredible****15.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$26.06**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****169.18**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$9.10–$73.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$68K**
$68K/yr · 17K searches
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-22.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, sylvania halogen 39w 120v 475 lumens is a $68K/yr Amazon United States market (17K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **sylvania halogen 39w 120v 475 lumens market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$39K–$52K**
- units × avg price
- **Conversion rate**
- **15.8%**
- **Avg BSR**
- **#495**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **82%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**6%**
- Ivyemons63% - Lachesan11% - Vinaco10% - KIMLOONG4% - Jaenmsa4% - SYLVANIA3% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.3% search growth over the last 90 days.
600400Black Friday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/tools-home-improvement/sylvania-halogen-39w-120v-475-lumens/trend)
## **Top sylvania halogen 39w 120v 475 lumens search terms**
- **philips par20 flood 39w 120v 480 lumens**5K/yr-26.3%15.7% conv. - **sylvania halogen 39w 120v 475 lumens**4K/yr-9.2%11.8% conv. - **sylvania halogen 39w 120v 550 lumens**2K/yr-26.5%4.2% conv. - **satco halogen excel 39w**2K/yr-31.0%5.6% conv. - **philips par20 flood 39w 120v**2K/yr-14.9%11.8% conv. - **par20 flood 39w 120v 480 lumens**1K/yr-32.5%19.0% conv. [**All search terms **](https://flapen.com/research/us/tools-home-improvement/sylvania-halogen-39w-120v-475-lumens/search-terms)
## **Top sylvania halogen 39w 120v 475 lumens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$10K30%$21K45%$31K60%$41K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ivyemons PAR20 Flood 39W 120V 480 Lumens- 2 Pack PAR20 Flood Light Bulbs with E26 Base PAR 20 Dimmable 2800K Warm White Long Lasting 39W PAR 20 Bulb for Recessed Lighting & Range Hood Light Bulbs**Ivyemons**$13.82**4.5★397 rev](https://www.amazon.com/dp/B0CYLKB77Q) [2**Ivyemons PAR20 Flood 39W 120V 480 Lumens- 6 Pack PAR20 Flood Light Bulbs with E26 Base PAR 20 Dimmable 2800K Warm White Long Lasting 39W PAR 20 Bulb for Recessed Lighting & Range Hood Light Bulbs**Ivyemons**$26.72**4.6★103 rev](https://www.amazon.com/dp/B0CYZ85P3T) [3**Lachesan Par20 Flood 39W 120V 480 Lumens 6 Pack E26 Base Dimmable Par 20 2700K Warm White Long Lasting Par20 Bulb for Recessed Lighting & Range Hood Light Bulbs**Lachesan**$23.18**4.4★145 rev](https://www.amazon.com/dp/B0DQDBTYNQ) [4**Vinaco Halogen PAR20 Flood Bulb Dimmable 39W 120V Warm White 2800K E26 Base**Vinaco**$26.95**4.6★109 rev](https://www.amazon.com/dp/B0CJ5FM731) [5**KIMLOONG PAR20 Halogen Light Bulbs 39W 120V Dimmable 6 Pack E26 Base Par20 Halogen Bulb Warm White 2700K 1755 Lumens ECO Flood Bulb Long Lasting for Track Lighting & Range Hood Light Bulbs**KIMLOONG**$21.91**4.2★37 rev](https://www.amazon.com/dp/B0FW53PQZZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KIMLOONG PAR20 Halogen Light Bulbs 39W 120V Dimmable 6 Pack E26 Base Par20 Halogen Bulb Warm White 2700K 1755 Lumens ECO Flood Bulb Long Lasting for Track Lighting & Range Hood Light Bulbs**KIMLOONG**$21.91**37 rev9mo ago](https://www.amazon.com/dp/B0FW53PQZZ) [**Ddlisu Par20 Halogen Bulbs 39W 120V 2800K Dimmable E26 Base 2 Pack**Ddlisu**$9.55**34 rev9mo ago](https://www.amazon.com/dp/B0FVFH5436) [**Lachesan PAR20 Flood 39W 120V 480 Lumens Flood Light Bulb PAR20 Range Hood Light Bulb with Dimmable E26 Base Dimmable 2800K Warm White Long Lasting for Indoor Spotlight Range Hood Recessed 2 Pcs**Lachesan**$9.82**145 rev11mo ago](https://www.amazon.com/dp/B0FL2CVB4S) [**Lachesan Par20 Flood 39W 120V 480 Lumens 6 Pack E26 Base Dimmable Par 20 2700K Warm White Long Lasting Par20 Bulb for Recessed Lighting & Range Hood Light Bulbs**Lachesan**$23.18**145 rev1y ago](https://www.amazon.com/dp/B0DQDBTYNQ) [**Ivyemons PAR20 Flood 39W 120V 480 Lumens- 2 Pack PAR20 Flood Light Bulbs with E26 Base PAR 20 Dimmable 2800K Warm White Long Lasting 39W PAR 20 Bulb for Recessed Lighting & Range Hood Light Bulbs**Ivyemons**$13.82**397 rev2y ago](https://www.amazon.com/dp/B0CYLKB77Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vinaco Halogen PAR20 Flood Bulb Dimmable 39W 120V Warm White 2800K E26 Base**Vinaco**$26.95**4.6★**▲ 145%**](https://www.amazon.com/dp/B0CJ5FM731) [**KIMLOONG PAR20 Halogen Light Bulbs 39W 120V Dimmable 6 Pack E26 Base Par20 Halogen Bulb Warm White 2700K 1755 Lumens ECO Flood Bulb Long Lasting for Track Lighting & Range Hood Light Bulbs**KIMLOONG**$21.91**4.2★**▲ 145%**](https://www.amazon.com/dp/B0FW53PQZZ) [**Lachesan PAR20 Flood 39W 120V 480 Lumens Flood Light Bulb PAR20 Range Hood Light Bulb with Dimmable E26 Base Dimmable 2800K Warm White Long Lasting for Indoor Spotlight Range Hood Recessed 2 Pcs**Lachesan**$9.82**4.4★**▲ 98%**](https://www.amazon.com/dp/B0FL2CVB4S) [**Ddlisu Par20 Halogen Bulbs 39W 120V 2800K Dimmable E26 Base 2 Pack**Ddlisu**$9.55**4.4★**▲ 87%**](https://www.amazon.com/dp/B0FVFH5436) [**Ivyemons PAR20 Flood 39W 120V 480 Lumens- 6 Pack PAR20 Flood Light Bulbs with E26 Base PAR 20 Dimmable 2800K Warm White Long Lasting 39W PAR 20 Bulb for Recessed Lighting & Range Hood Light Bulbs**Ivyemons**$26.72**4.6★**▲ 41%**](https://www.amazon.com/dp/B0CYZ85P3T)
**~~View all trending →~~**
## **What buyers say about sylvania halogen 39w 120v 475 lumens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Good value for the price”*
**Advertised Vs Actual Product**17%
*“Works as advertised”*
**Brightness/Shine/Glow**13%
*“Very bright”*
**Size-Overall**9%
*“Fit perfect”*
**Quality-Overall**6%
*“Great quality bulbs”*
**Functionality-Overall**6%
*“The others work fine”*
**Bulb Flicker/Dimming/Color**6%
*“excellent light bulbs”*
**Durability**6%
*“lasts well”*
**Ease Of Use**4%
*“Very useful”*
**Efficiency**3%
*“Work good”*
### **What buyers complain about **
**Size-Overall**17%
*“the bulb length is a quarter of an inch longer”*
**Durability**12%
*“Didnt last long”*
**Color**9%
*“Wrong color is one thing”*
**Range**9%
*“Not good for range hood”*
**Brightness/Shine/Glow**9%
*“Nowhere near as bright as the 39w halogen this is replacing”*
**Flammable**9%
*“Halogens”*
**Bulb Flicker/Dimming/Color**8%
*“One bulb went out after two days”*
**Quality-Overall**6%
*“Junk”*
**Value For Money**5%
*“They are a little pricey”*
**Advertised Vs Actual Product**5%
*“Disappointed, misleading”*
### **Top return reasons **
**Size-Overall**38%
**Bulb Flicker/Dimming/Color**17%
**Brightness/Shine/Glow**9%
**Advertised Vs Actual Product**9%
**Color**9%
**Defective Material/Parts**5%
**Compatibility-Overall**4%
**Functionality-Overall**3%
**Range**2%
**Value For Money**1%
## **Common questions**
- **Is sylvania halogen 39w 120v 475 lumens profitable to sell on Amazon United States?**
- The niche generates $68K/yr across 11 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the sylvania halogen 39w 120v 475 lumens niche?**
- 8 brands and 22 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in sylvania halogen 39w 120v 475 lumens?**
- Top complaints mined from reviews: Size-Overall, Durability, Color. The return rate is 2.5%.
- **When does demand for sylvania halogen 39w 120v 475 lumens peak?**
- Demand peaks in Jan–Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the sylvania halogen 39w 120v 475 lumens niche?**
- Listings span $9.10–$73.03; the average listing price is $26.06 (sweet spot $15–$100). The average incumbent carries 169 reviews — the moat a new listing must climb.
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